Exclusive breastfeeding rate and related factors among mothers within maternal health WeChat groups in Jiaxing, Zhejiang province, China: A cross-sectional survey

DOI: https://doi.org/10.21203/rs.3.rs-1046017/v1

Abstract

Background

The benefits of exclusive breastfeeding (EBF) in the first six months are well recognized, but the EBF rate is still lower in China. WeChat, a most widely used communication application in China, is now used for maternal health education and management in Jiaxing, Zhejiang province, China. The aim of this study was to assess the EBF rate and its associated factors among the mothers within the maternal health WeChat groups.

Methods

This was a cross-sectional survey on healthy mothers with infants aged 7-12 months from seven maternal health WeChat groups in Jiaxing, China. Data including breastfeeding practice in the first six months, maternal sociodemographic and obstetric characteristics, hospitalization information, work related factors and reasons for non-EBF were collected using an online self-administered questionnaire in October 2021. A multivariable logistic regression analysis was performed to identify the factors independently associated with EBF in the first six months.

Results

A total of 822 mothers were included in this study. Among them, 586 mothers exclusively breastfed their infants until six months with a EBF rate of 71.3%. Multivariable logistic regression analysis indicated that maternal age (adjusted odds ratio, AOR: 0.948, 95% CI: 0.909-0.990) and perceived insufficient breast milk (AOR: 0.104, 95%CI: 0.072-0.150) were negatively associated with EBF, while EBF during hospitalization was positively associated with EBF within six months (AOR: 2.889, 95% CI: 2.014-4.143). The five of common reasons for non-EBF were no or insufficient breast milk (59.8%), return to work (23.9%), no flexible nursing breaks at work (18.2 %), infant crying or feeling tired or troubled with breastfeeding (9.7%), and nipple and breast problems (9.3%).

Conclusion

The EBF rate is higher among the mothers within maternal health WeChat groups. WeChat group model can be used to be a cost-effective and useful measure to promote EBF in China. However, perceived insufficient breast milk and work related factors are still the main barriers to EBF in this setting.

Background

A wide range of benefits of breastfeeding for both infants and mothers in the short and long term are well-known [1]. World Health Organization (WHO) recommends exclusively breastfeeding (EBF) of infants for the first six months after birth and continued breastfeeding with complementary foods until two years or beyond [2]. In 2012, the 56th World Health Assembly set as a target for 2025 to increase the EBF rate within six months up to at least 50% [3]. It is estimated that, if scaled up to a near-universal level, breastfeeding can prevent 823 000 deaths in children under five years of age and 20 000 breast cancer deaths every year [1]. In China, likewise, assuming an increase to 50% of EBF at six months could reduce the mortality of children under five years of age by 5% [4].

However, the EBF rates remain suboptimal in many countries around the world [1]. The global EBF rate for infants 0-6 months old is now about 44% [2]. In China, despite many years of efforts to improve breastfeeding, the EBF rates were 20.7% in 2013 [5] and 29.5% in 2018 [6] as estimated by the nationally representative surveys; in the local studies, the reported EBF rates were 28.7% in central and western China in 2010 [7], 26.7% in Hong Kong in 2013 [8], 27.34% in Southwest China in 2017 [9], and 37.0% in Nanning in 2019 [10]. Hence, the EBF rates in China are well lower than the global average level and the international target, which has become the main challenge for Chinese public health care. To dramatically increase EBF rates in China, it is necessary to continuously monitor the trend of EBF rates and explore more effective interventions to promote breastfeeding practice [6].

There are many factors that can affect breastfeeding, of which education and support provided by health workers play an important role in breastfeeding outcomes [813]. Jiaxing is a medium-sized city in Zhejiang province, a relatively developed area on the eastern coast of China. The city consists of five counties and two districts with a population of 5 400 868 and 37 366 births in 2020. Based on a past sample survey, the EBF rate within six months in Jiaxing was only 13.2 % in 2007 [14]. Due to the widespread use of WeChat, a free and popular online communication application in mainland China, we implemented a novel model of maternal health care for perinatal women by establishing dedicated WeChat groups in 2019. The WeChat groups support one-on-one texting, group chats, multimedia sharing and more. Pregnant women are invited to join the WeChat groups when they attend the antenatal outpatient clinics. At now, each county and district in Jiaxing has established its own maternal health WeChat group, each having about 200-500 women. A dedicated health worker is designated as the group manager who provides group education and individual counselling on breastfeeding for women in the group. We wanted to know if this education and management model as part of traditional maternal health care work could improve EBF rate. Therefore, we conducted this cross-sectional survey to assess the prevalence of EBF in the fist six months among the mothers who had joined in the maternal health WeChat groups in Jiaxing, China. The related factors potentially affecting EBF in this setting were also assessed.

Methods

Study design

This is a cross-sectional study which was conducted using an online self-administered questionnaire in October 2021 in Jiaxing, Zhejiang province, China. The inclusion criteria were healthy mothers with infants aged 7-12 months in our seven maternal health WeChat groups. The exclusion criteria were multiple gestations, premature delivery before 34 weeks, mastitis or prior breast surgery, major fetal congenital malformations, or any other problems that could affect breastfeeding. The study is reported according to the Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) guidelines [15].

Data collection

The questionnaire was designed by the researchers based on previous studies [6, 11] to address the survey objectives. It comprised a total of 28 items by using dichotomous, multiple-choice or open-ended questions, including breastfeeding practice in the first six months, maternal sociodemographic characteristics, knowledge about the general breastfeeding recommendations by WHO (i.e. optimal infant breastfeeding should be initiated within the first hour of birth, EBF continue for six months and then appropriate complementary feeding should commence together with breastfeeding for at least two years) [2], obstetric information, breastfeeding support during hospitalization, and work related factors (Table 1). There were three options for the breastfeeding practice in the first six months (i.e. EBF, mixed feeding or no breastfeeding). EBF was defined as the infant only received breast milk without any additional food or drink, except for medicines, vitamins, and minerals within six months [1]. Participants who chose “mixed feeding” or “no breastfeeding” were grouped into non-EBF group and were asked to furtherly report the reasons for non-EBF (open-ended and can be multiple).

Table 1

Type and contents of questions in the self-administered questionnaire

Type

Contents

Dichotomous

Parity, marital status, resident area, household register, knowledge about the breastfeeding recommendations, pregnancy and postnatal complications, baby gender, skin-to-skin contact, rooming-in, breastfeeding initiation after birth, EBF during hospitalization, perception of insufficient breast milk, paid maternity leave, breastfeeding room at workplace

Multiple-choice

Breastfeeding practice in the first six months, educational level, employment status, monthly family incomes, mode of delivery,

Open-ended

Age, height, weight, birth weight, ethnic origin, gestational age, reasons for non EBF

EBF: exclusive breastfeeding.

The questionnaire was designed as simple as possible for participants to easily understand and make judgments. Prior to the formal release, the questionnaire was pretested among 10 unselected mothers to evaluate the appropriate wording and understandability. Then the questionnaire was online released in the seven WeChat groups and all eligible mothers were invited to this survey. The group managers were responsible for giving a full explanation to potential participants about the purpose of the survey, eligibility and exclusion criteria, and the voluntary and anonymity nature of the study including their right to not to participate in or to withdraw from the study at any time, but once they submitted the questionnaire meant they agreed to participate in the study. If agreed, participates were asked to complete and submit the questionnaire online on their mobile phones within two weeks. During data collection, the group managers answered any questions raised by the participants regarding the questionnaire contents.

Ethical considerations

This study was approved by the Local Research Ethics Committee of Jiaxing Maternity and Children Health Care Hospital (Approval No. 2021-F-61). It was an online voluntary and anonymous survey, participants were informed that completing and submitting the questionnaire meant they agreed to participate in the study. As such, the requirement for written informed consent was waived by the Ethics Committee.

Data analysis

The primary outcome was the self-reported EBF rate in the fist six months postpartum. Continuous variables were presented as median (range), categorical variables were presented as number and percentage. Normal distribution for continuous variables was checked using the Shapiro-Wilk test and visual plot inspection. As the continuous variables were not normally distributed, univariate analysis was performed using Mann-Whitney U test, or the x 2 test and Fisher’s exact test to compare the differences between mothers with and without EBF. A multivariable logistic regression model was used to determine the different independent variables associated with EBF by the adjusted odds ratio (AOR) and 95% confidence interval (CI). The independent variables that entered into the regression model were those of being significant in univariate analysis (P<0.10) or of possibly influencing EBF indicated by previous studies. Multicollinearity was assessed using the tolerance and variance inflation factor, with tolerance > 0.10 and variance inflation factor < 10.0 were considered acceptable. We did not perform a formal sample size calculation, but used a convenience sampling method. Data were analyzed using SPSS version 19.0 for Windows (IBM Corp., Armonk, NY, USA). A two-sided P < 0.05 was considered as statistically significant.

Results

Sample characteristics

Based on the estimates of the groups managers, there were about 1,140 eligible mothers in the seven WeChat groups at the survey time. A total of 857 mothers online completed and submitted the questionnaire (response rate was 75.2%). Thirty-five mothers were excluded due to multiple gestations (n=27), premature delivery before 34 weeks (n=5), postpartum severe hemorrhage (n=2) or infections (n=1), leaving 822 mothers included in this study. There were no significant differences in basal characteristics between excluded and included mothers (data not shown). All submitted questionnaires were complete.

The median age of participants was 29.6 (range 17-47) years. All participants were of Han ethnic and received a junior high school education or above (i.e., all had completed at least the nine-year compulsory education). The majority of surveyed mothers were married (98.1%), employed full-time or part-time (86.5 %) with a monthly family income of more than 5 000 RMB (91.1%), and aware of the general breastfeeding recommendations (86.1%). All mothers gave birth at seven public hospitals located in Jiaxing, of which five had Baby-Friendly Hospital Initiative (BFHI) certificates. With respect to obstetric and hospitalization information, 89.9% of mothers were term (> 37 weeks), 67.3% were primiparous, 65.3% had a vaginal delivery, 92.5% were room-in, 88.6% had skin-to-skin contact with their infants immediately after birth, 67.2% commenced breastfeeding within the first hour of birth and 83.3% practiced EBF during hospitalization. In addition, of the full-time employed mothers (n=480), the majority (87.5%) returned to work after a paid maternity leave of 128 days for vaginal delivery and 143 days for cesarean delivery, but 72.7% reported that there was no independent breastfeeding room at their workplaces.

EBF rate and associated factors

Overall, 586 mothers reported that they exclusively breastfed their infants until six months, with a EBF rate of 71.3% (95% CI: 68.2-74.4%). Univariate analysis showed significant differences in maternal age (P=0.001), body mass index (BMI) (P=0.015), employment status (P=0.003), mode of delivery (P=0.014), breastfeeding initiation within the first hour (P=0.017), EBF during hospitalization (P<0.001), and perception of insufficient breast milk (P<0.001) between mothers with and without EBF (Table 2). After adjustment for other variables, multivariable regression analysis indicated that only maternal age (AOR: 0.948, 95% CI: 0.909-0.990) and perceived insufficient breast milk (AOR: 0.104, 95% CI: 0.072-0.150) were negatively associated with EBF, while EBF during hospitalization (AOR: 2.889, 95% CI: 2.014-4.143) was positively associated with EBF (Table 3).

Table 2

Related Variables in mothers with and without EBF

Variables

EBF (n=586)

Non-EBF (n=236)

P

Maternal age, years

29 (17-43)

30 (21-47)

0.001

BMI, kg·m−2

21.5 (15.6-38.5)

22.1 (15.8-35.2)

0.015

Household registration

Local

Non-local

411 (70.1)

175 (29.9)

176 (74.6)

60 (25.4)

0.202

Resident area

Urban

Rural

348 (59.4)

238 (40.6)

147 (62.3)

89 (37.7)

0.442

Marital status

Married

Unmarried

572 (97.6)

14 (2.4)

234 (99.2)

2 (0.8)

0.174

Educational level

Junior high school or below

High school

College or above

87 (14.8)

101 (17.2)

398 (67.9)

29 (12.3)

35 (14.8)

172 (72.9)

0.374

Employment status

Unemployed

Part-time

Full-time

83 (14.2)

182 (31.1)

321 (54.8)

28 (11.9)

49 (20.8)

159 (67.4)

0.003

Monthly family incomes, RMB

<5 000

5 000-10 000

10 001-19 999

≥ 20 000

49 (8.4)

244 (41.6)

208 (35.5)

85 (14.5)

24 (10.2)

97 (41.1)

66 (28)

49 (20.8)

0.057

Gestational age

34- 37 weeks

> 37 weeks

61 (10.4)

525 (89.6)

22 (9.3)

214 (90.7)

0.640

Parity

Primiparas

Multiparas

399 (68.1)

187 (31.9)

154 (65.3)

82 (34.7)

0.433

Pregnancy complications

Yes

No

46 (7.8)

540 (92.2)

21 (8.9)

215 (91.1)

0.619

Postnatal complications

Yes

No

9 (1.5)

577 (98.5)

5 (2.1)

231 (97.9)

0.558

Mode of delivery

Vaginal delivery

Cesarean delivery

398 (67.9)

188 (32.1)

139 (58.9)

97 (41.1)

0.014

Birth weight, g

≤ 2500

>2500

21 (3.6)

565 (96.4)

13 (5.5)

223 (94.5)

0.210

Baby sex

Male

Female

309 (52.7)

277 (47.3)

122 (54.7)

114 (48.3)

0.788

Rooming-in

Yes

No

544 (92.8)

42 (7.2)

216 (91.5)

20 (8.5)

0.521

Breastfeeding initiation after birth

≤ 1h

>1h

408 (69.6)

178 (30.4)

144 (61.0)

92 (39.0)

0.017

EBF during hospitalization

Yes

No

540 (92.2)

46 (7.8)

145 (61.4)

91 (38.6)

<0.001

Skin-to-skin contact after birth

Yes

No

527 (89.9)

59 (10.1)

201 (85.2)

35 (14.8)

0.052

Knowledge about breastfeeding recommendations

Yes

No

511 (87.2)

75 (12.8)

197 (83.5)

39 (16.5)

0.162

Perception of insufficient breast milk

Yes

No

151 (25.8)

435 (74.2)

182 (77.1)

54 (22.9)

<0.001

Breastfeeding room at workplace a

Yes

No

92 (28.7)

229 (71.3)

39 (24.5)

120 (75.5)

0.339

Data are presented as median (range) or number (percentage). EBF: exclusively breastfeeding, BMI: body mass index.
a From the full-time employed mothers (n=321 in EBF, n=159 in non-EBF).

Table 3

Multivariable logistic regression of the associated factors with EBF

 

AOR

95% CI

P

Maternal age

0.948

0.909-0.990

0.015

EBF during hospitalization

2.889

2.014-4.143

<0.001

Perceived insufficient breast milk

0.104

0.072-0.150

<0.001

EBF: exclusively breastfeeding; AOR: adjusted odds ratio; CI: confidence interval.

Reasons for non-EBF

In 236 mothers who failed to EBF in the fist six months, the top five reasons given for non-EBF were no or insufficient breast milk (59.8%), inability to breastfeed their infants as needed after return to work (23.9%), no flexible nursing breaks at work (18.2 %), infant crying or feeling tired or troubled with breastfeeding (9.7%), and nipple and breast problems (9.3%), respectively. Other reasons included the concern that breast milk alone was not sufficient for infant’s nutritional needs (7.2%), infant’s weight below the standard (6.8%), no breastfeeding room or refrigerator for expressing or storing breast milk at workplace (6.8%), perceived inconveniences or discomfort of breastfeeding in public (4.2%), maternal illness (2.5%) and pain or discomfort (1.7%).

Discussion

The current study reveals that the EBF rate in the first six months among the mothers within the maternal health WeChat groups in Jiaxing, China, is 71.3%, which is considerably higher compared to the rates reported by both national and local surveys in China [510]. Although there are other factors for this higher EBF rate, we tend to think that the implementation of WeChat group model as a supplement to traditional maternal health care is a main contributing factor.

Health workers have played an important role in breastfeeding initiation and continuation [812]. In the traditional model of maternal health care, women are required to attend antenatal and postnatal clinics or classes regularly, and health workers are needed to follow up the mothers by telephone calls or home visits after their hospital discharge. This could decrease the compliance of women and increase the workload of health workers, which in turn diminishes the effectiveness of maternal health care. Considering that WeChat is universally used by almost all women of childbearing age in our area, we adopt the establishment of maternal health WeChat groups as part of routine maternal health care. The advantages of WeChat group include its convenience and timeliness. In this way, health workers can provide regular breastfeeding education for all mothers and individual counseling for those who are experiencing feeding problems. The higher awareness rate (86.1%) of breastfeeding recommendations in this study also reflects the effectiveness of this model of health education. Moreover, the mothers within the group can share their breastfeeding experiences with each other, thereby enhancing their breastfeeding confidence. In addition, this model also provides convenience for health workers to make investigations and gather information on some issues if needed.

We acknowledge, of course, that other factors can also contribute to this higher EBF rate in this study. In particular, most mothers gave birth at the BFHI certificate hospitals which adopted the “Ten Steps to Successful Breastfeeding” launched by WHO [16]. Therefore, it is not surprising that a higher proportion of mothers, even for those with cesarean delivery, had skin-to-skin contact immediately after birth, rooming-in with their infants, breastfeeding initiation within the first hour and EBF during hospitalization in this survey. These interventions have been shown to be strong contributors to establishment and continuation of breastfeeding [11, 1720].

In line with previous studies [8, 9, 2123], we found that there were significant differences in maternal age, BMI, employment status, mode of delivery, breastfeeding initiation, EBF during hospitalization and perception of insufficient breast milk between mothers with and without EBF base on the univariate analysis. However, multivariable regression analysis showed that only maternal age, EBF during hospitalization and perception of insufficient breast milk were associated with EBF. Especially, perceived insufficient breast milk significantly decreased, while EBF during hospitalization significantly increased the possibility of EBF within six months. Regarding the association between maternal age and breastfeeding, data in the literatures are conflicting. A number of studies observed that older mothers were associated with lower EBF compared to younger ones [6, 9]; in contrast, other studies showed that older mothers were more likely to have a positive attitude toward breastfeeding and to practice EBF than younger ones [22, 24]. In this study, maternal age was found to be negatively but marginally associated with EBF.

The lack of associations of other variables with EBF within six months may be due to the fact that the majority of surveyed mothers were employed and had breastfeeding initiation within the first hour. As for mode of delivery, previous studies have suggested that women with cesarean delivery were less likely to EBF than those with vaginal delivery [6, 17]. Delayed onset of lactation, disrupted mother-infant interaction, inhibited infant suckling and poor pain relief may mediate the effects of caesarean delivery on breastfeeding [25]. In the current study, although caesarean delivery was less common in EBF mothers than in non-EBF mothers, it was not associated with EBF after adjustment for other confounding variables. This result is consistent with the study by Ruan et al [9], and suggests that if the mothers receive adequate breastfeeding support, especially during hospitalization, caesarean delivery is not necessarily a barrier to EBF. This may be especially important considering that a relatively higher caesarean delivery rate in China [26]. In addition, we did not found the difference in mothers’ educational level, monthly family incomes, skin-to-skin contact, and room-in between mothers with and without EBF, those have been identified as the factors related to EBF in previous studies [5, 6, 12, 20]. Again, sample characteristics and hospital practices may explain the discrepancy between this study and other studies.

With regard to the reasons for non-EBF, no or insufficient breast milk is the foremost one reported by the non-EBF mothers. This is consistent with the multivariable regression analysis and with other studies [6, 9, 10]. However, in fact, only few mothers have physiological insufficient milk supply and most mothers can produce enough breastmilk to meet their infant’s demand [27]. As such, this result may imply the inadequate education and guidance provided by health workers on this issue. The next main reasons are those work related factors, including inability to breastfeed their infants as needed after return to work and lack of flexible breaks at work. Notably, although fewer mothers (6.8%) stated no breastfeeding room or refrigerator at workplaces as the reason for non-EBF, 72.7% of the employed mothers reported there was no breastfeeding room at their workplaces. Other reasons for non-EBF are various, including infant crying or mother feeling tired or troubled with breastfeeding, nipple and breast problems, the concern about breast milk alone being not sufficient for infant’s needs, and perceived inconveniences or discomfort of breastfeeding in public. Fortunately, most reasons listed above can be amended through education and intervention. For example, health workers can guide mothers how to tell the difference between physiological and perceived insufficient breast milk, prepare mothers for tiredness and fatigue, improve mothers’ ability to soothe their infants, and eliminate their concern about insufficient breast milk nutrition. Returning to work before six months is still the common reason of early weaning breastfeeding for working mothers [9, 11, 13]. Thus, breastfeeding-friendly work policies and environments are needed for improving EBF among those mothers. For example, a relatively long maternity leave can extend breastfeeding duration for working mothers [11, 21, 28]. Hence, government may consider a longer paid maternity leave, guarantee frequent and flexible breaks at work, and encourage the provision of an independent breastfeeding room with a refrigerator at the workplaces. In Jiaxing city, women can now have a paid maternity leave of 128 days for vaginal delivery and 143 days for cesarean delivery.

Limitations

This study has some limitations. First, due to the nature of cross-sectional design, we cannot establish causal relationships between EBF and associated factors. Second, we used a convenience sampling method and only enrolled the mothers from our maternal health WeChat groups. It is feasible that women who have joined in the WeChat groups are more inclined to breastfeed. Further investigation that includes the whole obstetric population in the same city is warranted to confirm the effect of WeChat group on EBF. Third, the response rate was estimated to be about 75.3%. It is possible that mothers who did not practice EBF were less willing to respond than those who did, which may also lead to overestimation of the EBF rate. Fourth, because the mothers completed the questionnaire six months after their delivery, the recall bias could not be avoided. In addition, the self-report nature of the study may also cause reporting bias. Finally, the questionnaire was designed to be relatively simple in order to increase the participation rate. There were some important factors that failed to be measured, such as mothers’ intention and attitude to breastfeeding, the time when mothers introduce complementary foods and wean breastfeeding, supports of husbands and families, etc. These variables have previously been reported as the factors affecting EBF [7, 11, 28] and may provide more information for future breastfeeding education and interventions.

Conclusions

In summary, this study shows a higher EBF rate (71.3%) in the first six months among the mothers within maternal health WeChat groups in Jiaxing, China. The higher EBF rate may attribute to multiple factors, but we believe that WeChat group model as part of maternal health education and management may have played an important role, as compared to those reported at the national and local levels in China. As a cost-effective and useful measure, WeChat group model can be considered to incorporate into the current breastfeeding promotion interventions in China. On the other hand, our study highlights that there is room for improvement of EBF even in this setting. The perceived insufficient breast milk and work related factors are still the main barriers to EBF in our study setting; therefor, future health care should provide more adequate breastfeeding education, especially relate to insufficient breast milk, and promote the provision of a breastfeeding-friendly work environment for working mothers.

Abbreviations

AOR

Adjusted Odds Ratio

CI

Confidence Interval

EBF

Exclusively Breastfeeding

WHO

World Health Organization

Declarations

Acknowledgements

Not applicable

Authors' contributions

C.Y.F. and X.J.T. formulated the concept and design of the research. C.Y.F, L.P.P., H.Y.J. and J.F.Y. carried out the survey. C.Y. F. and L.Z.W. collected and analysed the data and completed the first draft. All authors contributed to revising the draft and approved the final manuscript.

Funding

Not applicable

Availability of data and materials

The datasets used and/or analysed during the current study are available from the corresponding author on reasonable request.

Ethics approval and consent to participate

This study was approved by the Local Research Ethics Committee of Jiaxing Maternity and Children Health Care Hospital (Approval No. 2021-F-61). As it was an online survey and participants were informed about the voluntary nature of the survey, the requirement for written informed consent was waived by the Ethics Committee. 

Consent for publication

Not applicable

Competing interests

The authors declare that they have no competing interests

Author details

1Department of Maternal Health, Jiaxing Maternity and Children Health Care Hospital, Affiliated Women and Children Hospital, Jiaxing University, Jiaxing, Zhejiang Province, China. 2Department of Maternal Health, Jiaxing Xiuzhou Maternity and Children Health Care Hospital, Jiaxing, Zhejiang Province, China. 3Department of Public Health, Jiashan Maternity and Children Health Care Hospital, Jiaxing, Zhejiang Province, China. 4Department of Maternal Health, Tongxian Maternity and Children Health Care Hospital, Jiaxing, Zhejiang Province, China. 5Department of Anesthesiology, Jiaxing Maternity and Children Health Care Hospital, Affiliated Women and Children Hospital, Jiaxing University, Jiaxing, Zhejiang Province, China

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