Study participants demographic characteristics
We interviewed 144 participants representing the target population at all levels. The majority were community members, 124(86%) and males 99(69%). Participants’ ages ranged from 19-77 years, with an average mean age of 39 ± 13.3 years. Educational status among our participants was slightly high. More than half of our participants, 113(78%), had a formal education; and about 72% attained secondary school or higher (Table 5).
Table 5
Socio-demographic characteristics of participants
Characteristics | Number (n=144) | Percentage (%) |
Respondent type |
Community members | 124 | 86% |
Government program managers | 9 | 6% |
Government health workers | 10 | 7% |
Policymaker | 1 | 1% |
Sex |
Male | 99 | 69% |
Female | 45 | 31% |
Attended formal education |
Yes | 113 | 78% |
No | 31 | 22% |
Highest level of formal education completed |
None | 31 | 22% |
Primary School | 9 | 6% |
Secondary School | 39 | 27% |
Graduate | 62 | 43% |
Post-Graduate | 3 | 2% |
Reach
For the Reach dimension, we assessed receipt of IRISS messages, facilitators, and barriers to registering into IRISS among community members and activities conducted to increase participation.
Most participants from the intervention LGAs confirmed to have received IRISS messages as 1) a reminder on child’s vaccine due dates on their mobile phones or via proxy; 2) a message on immunization schedule of the nearest facility; 3) a message on the importance of vaccination, and 4) a message on COVID-19.
“Participant 1: Sometimes it’s a reminder to take the children to the hospital. Some other times its awareness about immunization. Participant 2: They also tell us to take these persons to the hospital on these dates for immunization; that’s why they send it. But some days back, we were sent messages on coronavirus. Participant 3: Honestly, I did not receive them because the messages come through my wives’ phone to take the child because the child was registered with her number.”- Opinion leaders
The key facilitators of involvement in the IRISS intervention were its perceived importance in reminding and educating community members on the importance of immunization and satisfaction with the message content, especially the health facility day and operation time accuracy.
“Participant 1: It is very good because if you have your phone and you get the message, it would remind you to go for immunization.Participant 2: It is very useful where you do not intend on taking the child, or you have forgotten, it’s a reminder even if it’s your husband that will be reminded.” – Mothers of under-five
Most participants cited the lack of mobile phones and the inability to read text messages as barriers to non-participation into IRISS. However, educated community members were perceived not to encounter such challenges.
“Participant 1: Yes, most of them are not educated; some do not have a phone or even never bought it. If the message is sent to him, it is of no use to him. Participant 2: Tunatar da ni has its disadvantage or advantage. The disadvantage is that we cannot read. We find it difficult to read the message and other villagers also have this problem.” - Fathers of under-five.
However, among mobile phone owners with a low literacy level, the majority sought help from relatives or other people who could read it for them.
Despite the low phone ownership and literacy levels, involving trusted stakeholders in the community, such as the health workers who served as proxies for receiving the SMS for both community gatekeepers and parents, encouraged participation.
“The major challenge we are facing is that most people do not have phones…You will have to register on behalf of most people here because they don’t have phones, both mothers and fathers.” - Health workers
Similarly, disseminating weekly performance reports to program managers at State and LGA levels for follow-up and the occasional supportive supervision where the study team and state program managers conducted on-the-job training for health workers encouraged registrations into IRISS.
Effectiveness
The effectiveness dimension assessed the perceived impact of IRISS in improving demand and uptake for vaccination and its usefulness for different stakeholders.
Many participants noted that personalized reminders reminded caregivers, especially those busy and forgot their child’s vaccination dates, and prompted them to go for vaccination.
“Before, we were not bothered with immunization, but now there is a constant reminder of when and where to be immunized. A woman in my compound would come to meet me and show me a text message, and she would ask me to read the content of the text message for her. I will read the message to her telling her that it is time to immunize her child. She will then take her child to go for immunization.” - Female Youth
The alluded perceived impact of the IRISS intervention in improving demand for vaccination and potentially immunization coverage in the State could have implications for scale-up and sustainability.
“IVAC too has come in to do the intervention where women and caregivers are reminded about routine immunization of their children using SMS. This impacted positively in creating demand for immunization which I believe has also contributed towards improving coverage for immunization.” –Policymaker
Receiving IRISS messages also increased awareness and knowledge about vaccination and triggered discussions about immunization in the community.
“I was not aware that those diseases could be cured, but because of the Tunater da ni message I later knew.” - Fathers of under-five
IRISS intervention helped reduce the workload of health workers and program managers from following up on clients on the child’s subsequent immunization due date.
“It has greatly reduced the stress I used to have. Those receiving the texts have been turning up promptly.” –Health worker
Informed on how the IRISS intervention works, program managers and health workers from the control LGAs also felt that the intervention would ease their workload and potentially improve health outcomes.
“Since it’s easier for them to know when it’s due time, and there won’t be any need to make an announcement, you will just receive a message reminding you to come for immunization.” –Health worker
Program managers at state and lower levels also mentioned that IRISS messages helped them monitor health workers’ performance in conducting registrations as instructed and tracking immunization defaulters as they were proxies.
“As you know, from time to time, I received a message from Tunatar da ni about the number of people registered and the number of hospitals in our local government. As soon as I receive the message, I call the RI providers and praise those that do well and also those that are behind.” - Program Manager
Adoption
We assessed the facilitators and barriers to adopting the IRISS intervention among the state institutions (SPHCDA) and implementing staff (health workers and program managers) for the RE-AIM adoption dimension. State decision-makers adopted the IRISS intervention because improving immunization coverage is a priority in Kebbi state and welcomed interventions to achieve this goal. The IRISS intervention was also incorporated as part of the activities assessed during RI supportive supervision at the health facilities.
Implementing staff of the agency and partners was committed to improving RI coverage in the State and providing support. For example, state program managers supported supportive supervision at health facilities to encourage registration, and health workers conducted registrations, sensitized community members about IRISS, and helped caregivers understand the messages.
“Whenever I access a parent, I try to collect their phone number and also ask them to be attentive to their phone because a message will be sent on when next to bring their kids for another vaccine. Sometimes the parents come to me for an explanation whenever a message is sent to them.”- Health workers
Among the 426 health facilities providing RI services in the intervention LGAs, only 361(85%) participated in conducting registrations. Health workers from the remaining 65 health facilities reported network issues and lack of mobile phones as barriers to successful adoption.
Although the IRISS intervention was implemented in 14 LGAs as a research project to inform policy actions, decision-makers expressed willingness to scale up to the remaining seven (7) LGAs given the perceived impact.
“We are thinking of scaling up …If you compare what is happening in these 14 LGAs, we will likely see a positive impact, so scaling-up is truly something we want to do.” –Policymaker
Implementation
The implementation dimension explored the intervention fidelity, including motivations for/barriers to some aspects of the intervention. The most frequently cited implementation barriers were the low mobile phone ownership, especially among rural dwellers, and the inability to read text messages due to the low literacy level. This may have implications on the impact of the intervention than initially planned, especially for the uneducated.
We also learned from participants interviewed that most community members who own mobile phones use it to receive calls only and ignore text messages. Either because they cannot read, are unaware when they receive these messages, or avoid paying attention due to unsolicited messages.
“That’s true. Most people only use the phone to receive and make calls and are not even bothered when messages come in.” –WDC members
Despite these challenges, those who opted to receive SMS via proxy noted that their proxies, e.g. health workers, relatives, or friends, informed them.
“He knows the importance because he tells me about it whenever he receives the same.” –Mother of newborn
The community gatekeepers used town announcers to convey messages on scheduled immunization services in the nearest health facility when informed by the health workers.
“When the time comes for immunization, the Mai-anguwa [Village Head/Chief] is informed. He will, in turn, inform the announcers to pass the information across the town..” - Opinion leaders
Beyond the commitment to the state target and avoiding sanctions, health workers’ willingness to serve as proxies was driven by the desire to improve health outcomes.
“The reason for carrying out this decision of mine is that immunization is important. I endeavour to provide enlightenment, so they know that vaccination is beneficial for their children’s wellbeing.” –Health worker
While health workers mentioned that they informed parents and community leaders who were registered on their phones, only one was clear on how she did it.
“I follow them up; house-to-house to get the message across to them.”- Health workers
Meanwhile, implementing the door-to-door/house-to-house vaccination by the SPHCDA provided another opportunity for health workers to register eligible children and sensitize their parents. We also learned that health workers conducted most registrations during an outreach session compared to fixed.
To further encourage registrations during the intervention delivery, the study team provided a modest incentive (6Naira) per successful registration to encourage RI providers to conduct proxy registrations. To promote and improve registrations, state program managers and the study staff conducted supportive supervision in health facilities with inconsistent registrations and a high target population. Health workers were urged to inform community gatekeepers and health workers when they received their messages.
While State program managers encouraged proxy registration using phone numbers of friends and relatives, they felt using a health worker was a limitation in the intervention implementation. They felt health workers benefit as they may not convey the information to the recipients.
State program managers also felt that incorporating Robocall as part of IRISS intervention for the uneducated would have been more effective due to the low literacy level in the study settings.
“ROBOCALL ahh… it will go along in disseminating the positive information because you can send a text message and they cannot read. But in those areas that can read, definitely so they can be ahh…sent SMS.” –Program manager
Community members agreed to have the educated ones receive the SMS reminder, and the uneducated get the messages via phone call or their town announcers.
“Participant 2: During registration only, the educated ones should be registered for SMS while the uneducated ones should be given a call of reminder. Participant 3: Those with phone and telecommunications service should be registered, those without a town crier should be provided to them.” - Fathers of under-five
Maintenance
We assessed the IRISS intervention sustainability and the reasons for continuation or discontinuation to inform future program design and scale-up. On what needed to happen to support the intervention’s sustainability, state decision-makers noted that it is dependent on the available data to show its impact on improving coverage and affordability by the state government.
“Yeah... uh… it’s data because we leverage on using data for action.” –Program Manager
The data will be used for decision-making by key stakeholders who would prioritize and approve its inclusion in the state budget for funding. Upon funding, the IRISS intervention will be situated and managed by the immunization department of the Kebbi SPHCDA.
While we discontinued the SMS-reminder dissemination on immunization after the project ended in May 2020, the Nigerian Centre for Disease Control used the IRISS application to send messages on COVID-19 preventive measures in the Hausa language across the 21 LGAs between June 5 and July 31, 2020. The majority of the participants in both study groups received messages from IRISS on COVID-19.