A total of 23 relevant stakeholders were invited to participate in our study, of which 13 agreed. Of the included participants, 6 were specialists, 2 were clerks, 3 were educators and 2 were involved in quality departments. Of the specialists 4 had a double function, either with the quality department or with the undergraduate education. All of the participants held positions in one of four training hospitals, the OLVG hospital, Spaarne Gasthuis, the VUmc or the AMC. All interviews were conducted in Dutch, the language in which all the participants were highly proficient. The interviews lasted between 30 and 90 minutes each. The data was collected in a period of 3 months, from April to June 2021. After conducting 13 interviews, data saturation was reached, so there was no need to invite new participants.
Our analyses resulted in six main themes found within the concept of readiness for change which can provide insights into why the implementation of the MedGezel educational innovation failed. The themes that emerged were: the case for change: why change?; practical necessity; leadership; management and resources; staff culture and the alignment with the corporate strategy.
The case for change: why change?
The case for change in the form of MedGezel revolved around the need for a structured way of bringing more empathy and a better perspective on the patient journey to the training of future doctors. During our interviews we tried to discover participant perceptions regarding the MedGezel proposition. Our results indicated that most of the participants perceived the proposition of a change towards a new empathic program as being a necessary innovation. They stated that the innovation brings several wins, such as the clerk learning to see the patients’ viewpoint, the patients feeling more seen and heard, and the specialist knowing what matters the most for the patient, as evidence in the following quotes:
“We saw the needs on both sides; with the patients, but also that it’s good in the training for clerks, because we also know that there are clerks who find it quite difficult to think from the patient’s point of view.”
“I strongly believe that it has added value for the patients, because there is someone sitting next to them who also has a bit of medical knowledge and who prepares the consultation with the patient.”
“It is always nice for the specialist if there is a clear question, because otherwise we will have to fill it in, and that might not always be correct.”
The first impression, therefore, was that the proposed innovation elicited general goodwill, although some participants expressed second thoughts. A minority of the participants argued against the necessity of change towards more empathy in the medical education. These participants indicated that other ongoing similar initiatives to make doctors more patient oriented made the innovation unnecessary: “We are already listening very well and making decisions together, so why should we still use a MedGezel or why should we do a training “deciding together”?”
Another participant said that sometimes empathy is not the main goal of the doctor’s consultation. This is especially the case with consultations with new patients where the main goal is to find out as much as possible about the medical problems and at those moments little time is available for an empathic conversation. “At some point you have a half hour for taking your medical history, doing your physical examination and that’s it. Empathy is not the purpose of that consultation.”
Some participants argued that the decline of empathy is inevitable and was something that had to be accepted. They said that this might be due to the more difficult medical tasks a clerk or a freshly graduated doctor has to perform. Also, getting used to the difficult situations, such as seeing a lot of patients over time with the same terrible conditions, might make the experience less special and decrease the empathy of a doctor. One physician made the comparison to newly licensed drivers: “You forget that a patient is vulnerable. When you are a young doctor, you’re much more concerned with switching, coupling in first gear, second gear, indicating directions. That is very different from surveying a traffic situation, whilst that might be the most important for a patient.”
An educator said that strong competition within educational departments creates a fear of losing hard-fought time on the program whenever an innovation is introduced. Therefore, they might not regard empathy education as a priority. “That is the thing with patient perspective educational programs, they meander against the borders of medical ethics, medical psychology and also the educational curriculum of professional conduct. They all have to fight with every curriculum innovation to defend their hours in the curriculum training.”
One of the specialists questioned if empathy is even teachable, because feeling empathic is not the same as showing empathy. “You can’t teach empathy, it’s in you. This means that some people are more and others less suitable for the profession.”
To summarize, among the participants, most had a positive attitude towards this innovation in the form of MedGezel. However, many conditions were created to question the necessity of the innovation. Moreover, some extenuated the fact that the innovation had not been implemented yet.
Practical necessity
Most of the participants recognized the need for a medical coach to guide patients. They explained that the medical aspects around a patient can sometimes clouds a doctor’s view on the patient’s personal life:
The focus of the medical curriculum is directed on the medical aspect around a patient and the doctors view on a patient, it is less about the experiences of a patient and the world they live in.
“It is good for the clerk to see what happens when a patient walks out of the consultation room. What did he remember? What goes on in the patient? What kind of question will he have? We do not see that perspective.”
Most participants thought that for clerks to learn the patient’s perspective from the beginning of their training might bring advantages, not only for their education but also for their career as a future doctor. One of the clerks mentioned: “I will keep using some of the striking questions I learned, like ‘What entails a good day and a bad one?’ and ‘What do you prefer to do in your normal day life?’.”
Furthermore, some of the participants mentioned that with a MedGezel patients would acquire a sparring partner with whom they could reflect their feelings and concerns: “Some of the patients are very assertive and had their feet wetted before, others do need a sparring partner and are now able to reflect their feelings with a clerk, who will learn from this as well.”
Though the importance of a living coach who can interrupt and coach the patient, was mentioned by many participants, some questioned the necessity of the innovation regarding patient participation. In the educational department one of the participants said that there are already multiple educational programs that are more patient oriented: “There are already more educational components like “the clerk follows a patient journey”.”
In their view, there were already digital questionnaires available through which more patient participation could be achieved in the consultation room: “At the moment, there is a new feature in EPIC (electronic patient file) that allows patients to send the doctor questions in advance. With this feature the patients are forced to think more about their questions ahead.”
In balancing the pro’s and con’s, some argued that the timeinvestment of the MedGezel innovation would be quite high, which raised the question of what added value it would bring: “You have to be very critical, how much work does it cost us and what does it get us?”
One educator expressed worries that the clerkship itself might be threatened by adding yet another activity, given that a lot of time is already spent by clerks on extracurricular activities. Moreover, some expressed concerns that some clerks might feel disadvantaged for missing out on more technical teaching moments while working as a MedGezel: “The question remains: Will they miss something what the other clerks do get? They spend a lot of time on it, it was quite intensive.”
Altogether, suggestions were made that while the MedGezel innovation could expand the deeper understandings of person behind the patient, it could also be relatively quite time-consuming, considering other priorities in the medical curriculum.
Leadership
Leaders are often needed to carry an innovation forward, and some participants said that such leaders would truly have to believe in the innovation in order to get others to join them: “In one of my projects the programdirectors were involved, both people with a great heart for education, who have a vision on education and if they are convinced that it makes sense, they will stand up for it.”
Also, one of the specialists with a quality assignment argued that sometimes it helped if the leader was someone who was respected and had built credibility in past projects: “In the past we worked well together, that is important, you know each other so you will not start from zero. You will think: Ok, fine, trustworthy.”
Most participants saw strong leadership as a possible facilitator to bring an innovation to the next level: “What works is, I call it a trinity: a clinical champion, a head of department and a kind of change agent, which could be a very enthusiastic senior nurse, who stands on a soapbox announcing new ideas.”
Management and resources
Some departments encountered diminutive difficulties with the implementation of MedGezel. Those departments agreed that the added value was more important and were willing to face the obstacles in a way of making this implementation work: “At our department the question ‘how do we solve this?’ was addressed by starting with only a few clerks to understand the possible technical difficulties, having two highly involved staff members and a strong feeling of importance for this kind of empathic innovations.”
Though for some departments the implementation encountered minor difficulties, most concerns mentioned by the other participants had to do with difficulties in the scheduling of patients and clerks:
“To fit in a MedGezel, a new schedule needs to be made, and who is going to see the patients as clerk when the clerk is working as a MedGezel at that point.”
“Who is going to select the patients? And who is going to call these patients?”
A expert from the quality department stated that a clear format could overcome these mentioned difficulties: “The schedule-challenges could be solved with a format for the selection of the right patients and a new scheduling system within EPIC.” Also, this expert sugested starting a project group with people who work as outclinic assistants or secretairies in order to really understand what happens on the workfloor: “It is very important to have a projectgroup with people who really understand the workproces in the clinic.”
Another concern was raised about financial contributions for the training of the medical coaches: “Where will the money come from? Because somebody has to invest, the hospital or the department?”
Even though the importance of empathy was clear to the majority of the participants, nearly all participants observed an organizational challenge in implementing the innovation: “With how the clerkship is organized now, we do not encounter a “not wanting”, but rather a organizational implementation-challenge.”
Staff culture
During analysis of the results, we encountered two important but distinct perspectives on medical education. On the one hand there is the perspective of the medical institution, which focusses on teaching complex clinical abilities to the clerks as well as on their role within group dynamics: “Professional identity formation is a term in medical education. This is about how doctors develop themselves, not only in knowledge and skills, but also as human being, because you want a doctor with good medical skills, who is also good in group dynamics and has social skills.”
The second perspective was that of the educational institution, whose concerns with assessment and accountability gave the measurability of education an important role: “Education is such a huge machine and it needs to be accredited and the language spoken is checklists and prove it works. Effectiveness”
From the perspective of the medical institution there are many concerns about the different roles a clerk has to play in the event that they are also made to act as MedGezel. It was frequently mentioned that role confusion could arise among the clerks, which might hamper their education: “The clerks might be hesitant to coach the patient and to ask in depth questions in front of the doctor, because the clerk is the patient advocate in this setting, and the next moment he will be judged by this same doctor.”
The other side of the coin of role confusion was also mentioned, where the physician might feel judged: “I think that the physicians had the idea that they would be judged, which is kind of peculiar, because normaly a clerk will sit next to them and will have some kind of judgement about them aswell.”
Even though clerks are not allowed to give medical advice to patients in their normal role as clerk, one specialist mentioned: “I have the impression that the clerk might go and sit on the doctors chair and will answer all kinds of questions.”
One of the experts from the quality department said that the reason for this fear might be rooted in the conviction of older physicians that what they do is fine, given that they have been doctors for many years and that this represents a kind of criticism on their work: “Some say: ‘I’m a doctor for 30 years, I’m a fine doctor’, though they do not listen that good and they are not willing to open up and learn to do better. It’s a kind of autonomy in saying ‘why? I’m doing well at my job’.”
Next to this perspective, it was mentioned that there are also different views from medical physicians on the importance of educational innovations. One of the participants mentioned that doctors value science within the medical field more than innovations within the field of management or education: “In practice you see that hard science and PhD trajectories are weighed much more heavily than soft projects within education”.
From the perspective of the educational institution there seems to be a feeling that an innovation needs to be initiated by the institution itself. One specialist hypothesized that having the feeling of ownership needs to be deep-rooted in order to back up an innovation. This is particularly evident whenever an innovation comes from an external source and is not ‘hospital-own’. “It’s not really from OUR hospital. There are, I don’t know how many FTEs of educators and doctors who develop education here, we can all do that ourselves and this all cost so much money that we are not going to do anything coming from elsewhere.”
To summarize, there are concerns that the new role of the medical coach could break the traditional communion between specialists and clerks as well as with what this break could mean for the medical education.
Alignment with the corporate strategies
The analysis of the interviews revealed that an innovation can aid in realizing corporate strategies. A marketer at the quality department explained that it becomes increasingly important to distinguish a hospital from another providers of healthcare in order to improve its positioning on the market: “We use marketing to distinguish our hospital from other hospitals in the district.” She explained that an innovation like MedGezel could help with this branding: “If you’ve defined your branding and your values, the innovation should fit that branding.”
The same view was shared by the educational department, with one educator mentioning that an innovation can be used to distinguish a university from others: “At the selection of the universities one of the questions is: what characterizes your education? And where would you like to go?” She also said: “I think you can use MedGezel as an interpretation for the core values of this university.” An expert on the quality department mentioned that MedGezel fits in the learning organization and the people orientated organization: “This fits seamlessly in the learning organization and the people orientated organization, in which you can explain ‘people’ in different contexts: as clerk, as patient, but also as medical specialist.” He also mentioned that many policy plans have already been made years ago to reach organizational goals, including training patients and clerks in patient participation, and MedGezel might be a nice initiative to accomplish these goals: “This innovation touches many organizational goals in teaching patient participation and training the patient. These themes have been in policy plans for years, but that memo is gathering dust on the shelf.”