2.1 Theoretical Perspective
Dimaggio and Powell's (2013) influential study on the convergence of firms’ behavior due to different institutional pressures in various organizational fields is widely cited in the extant literature on firm behavior and business strategy. Institutional theory concerns stakeholders’ attitudes and expectations toward a firm’s environmental performance under different internal and external contingency factors (Yang et al., 2018). Therefore, we adopted an institutional perspective to evaluate the relationship between ERIs and firms’ financial performance. Although institutional theory first emerged under the auspices of political science and sociology (Scott, 2001), it also has viable implications for management sciences. This theory suggests that the coercive, normative, and mimetic pressures from different formal and informal institutions shape and constrain the strategies and decisions that firms adopt out of concerns for legitimacy (Grewal & Dharwadkar, 2002; Matten & Moon, 2008).
Suchman (1995) opined that a firm’s legitimate actions are those that are deemed suitable within the beliefs, norms, and values of a socially constructed system. In tandem with this, Chiu and Sharfman (2011) suggest that a firm’s environmentally and socially responsible behavior stems from its legitimacy-seeking drive under various external pressures elicited by stakeholders and society. Through these actions, firms disseminate signals that they are proactively engaged in environmentally responsible activities in an attempt to garner legitimacy (Frondel et al., 2008).
Under institutional theory, coercive pressures are enticed by regulatory forces, such as policies, laws, and rules formulated by the authorized entities. In a recent study, Naveed et al. (2021) reported these pressures as the key drivers of environmental management practices in the extant literature. These tools use enabling incentives or impeding sanctions to channel firms’ actions toward the desired behavior. Therefore, firms are inherently motivated to comply with the laws and policies devised by the authorities (Qian et al., 2010), not only as a means of garnering legitimacy but also to avoid penalties and to establish a relationship with them (Huang & Sternquist, 2007).
The normative pressures under institutional theory are enticed by cognitive forces, such as communal values and social norms. These forces also reportedly entice environmentally responsible behavior from the perspective of a legitimacy urge on the firm’s part. The external environment reportedly entices differential legitimacy drives in different regions based on the mix of cognitive forces and enabling/impeding conditions (Marquis et al., 2007). As gross domestic product (GDP) is an indicator of business conditions, it can predict the extent to which the environment is conducive to a firm’s functioning. Its difference entices different levels of normative pressures elicited from the cognitive forces of the general business environment, while potentially guiding the firm’s behavior in terms of environmental responsibility (Campbell, 2007; Kolk & Levy, 2001; Matten & Moon, 2008).
Mimetic pressures under institutional theory are enticed by the professional norms and internalized normal of appropriate action in an organizational field (Fini & Toschi, 2016). Industry setting is one such organizational field that can be attributed to the differentiated adoption of environmentally responsible behavior (Jackson & Apostolakou, 2010). This convergence is reported to be more pronounced in uncertain business environments, in which an inherent drive to imitate leading firms for the purpose of legitimacy-seeking is at play (Cormier et al., 2005). Clarkson et al. (2008) proposed preferential adoption of environmentally responsible behavior by different entities on the basis of legitimacy urge from stakeholders shaped by the environmental impact of the firm. In view of the above discussion, institutional theory, complemented by the legitimacy view, constitutes this study’s theoretical underpinning.
2.2 Environmentally Responsible Investment and Firm Profitability
Despite four decades of research on the financial performance of environmentally responsible corporate practices, no single theoretical perspective can explain inconsistent results (for a review, see Stevanović et al., 2019). Studies that propose a negative relationship between environmental and financial performance (Hatakeda et al., 2012; Wagner, 2010) are backed by the traditional perspective. That is, to respond to environmental issues, businesses must incur additional expenses and financial constraints, thus reducing productivity and firm value (Lundgren & Zhou, 2017). However, supporters of the positive financial outcomes of corporate environmental activities (Clarkson et al., 2011; Li et al., 2017; Wong et al., 2018) believe that firms may increase their profitability by being first to implement environmental policies that may enhance corporate competitiveness (Porter & Van Der Linde, 1995). Some even claim a non-linear relationship between corporate environmental performance and financial outcomes (Boakye et al., 2021; Zhang et al., 2020).
These contradictory findings can be explained by the differences in study contexts (Molina-Azorín et al., 2009), the sizes of the firms under observation (Boakye et al., 2021), the empirical methodologies used for analysis (Horváthová, 2010), the extent of environmental performance (Trumpp & Guenther, 2017), and the direction of association and time horizons (Hang et al., 2019). Lee et al. (2015) assert that an in-depth conceptual characterization of corporate environmental performance is required. Environmental performance is not a unidimensional construct but includes various aspects that are expected to behave differently in different contexts, with diverse financial implications. Thus, it prompts the study of different aspects of corporate environmental performance in both theoretical and quantitative research (Hang et al., 2019).
Given that a growing body of literature has investigated the impacts of corporate environmental investments, a key research question addressed was whether it pays to invest in environmental initiatives. First, a strand of studies found that ERI has a positive influence on firm profitability (Shabbir & Wisdom, 2020; Singal, 2014; Su, 2019; Zhang & Shuang, 2021). Nakamura (2011) used a longitudinal dataset of small and medium-sized Japanese corporations to investigate the impact of environment-related investments on firm performance. The findings determine positive financial performance for environmental protection efforts in the long run. The results suggest that a time lag exists between environmental investment and financial outcomes. However, several researchers have claimed that investment in environmental initiatives does not pay off (de Souza Cunha & Samanez, 2013; Lee et al., 2015; Sueyoshi & Goto, 2009). In contrast to both of the above strands, Pekovic et al. (2018) observed a non-linear relationship between ERI and corporate economic performance, arguing that profit generation from investment in green projects tends to fall as the point of optimization, which surpasses expectation, is reached quickly. The firm must then identify the type of environmental investment with regard to various stakeholders, as generating profits has become complex due to increased environmental costs. At this point, the right magnitude of environmental investment will determine the decline or improvement of corporate profits. The presence of inconsistent findings suggests that no universal route exists that allows firms to sustain profitability while investing in environmental protection projects. Thus, firms should identify and develop environmental strategies in alignment with the stakeholders’ demands.
Many global corporations are embracing various environmental strategies in response to global calls to mitigate the impact of climate change on society (Reid & Toffel, 2009; Todaro et al., 2021). Multiple factors determine the adoption of environmental strategies, such as volume of business, industry affiliation, and the firm’s environmental proactivity (Lee, 2012; Radu et al., 2020; Weinhofer & Hoffmann, 2010). However, the financial implications of sustainable environmental strategies remain the subject of debate (see, for example, Damert et al., 2017; Lee, 2012). Proactive companies have invested in different sustainable environmental initiatives. In particular, Orsato (2006) contends that environmental investment is a strategic decision: managers must proactively identify and invest in projects that benefit society while optimizing company financial returns in the long run. Orsato (2006) further theorizes that companies should make sustainable investments based on their strategic skillsets. For example, for some businesses, effective resource usage may pay off as an environmental investment, but for others, the acquisition of environmental certifications and the development of eco-friendly products may be a source of increasing competitive advantage. Based on the above arguments and discussion, we hypothesize the following:
H1
Environmentally responsible investment is positively associated with firm profitability.
2.3 Role of Institutional Factors
Institutional factors have a significant impact on the operations of corporations in China, which is characteristic of emerging and transition economies. Therefore, we investigated the moderating role of environmental policy, regional development, and industry membership in the relationship between environmental investment and firm profitability.
2.3.1 Environmental Policy
To address climate change, the Chinese government has implemented several environmental regulations. In 1998, Green Watch developed a program for environmental disclosure and performance evaluation in partnership with China’s State Environmental Protection Administration (SEPA) (Situ & Tilt, 2018). Subsequently, in 2003, SEPA created a strategic plan aimed at encouraging voluntary disclosure of social and environmental reports and issued various guidelines to this effect at the end of 2006. In addition, Measures for Disclosure of Environmental Information (MDEI) were introduced to unleash the importance of voluntary disclosure as a modern tool for environmental governance. Regarding the role of stock exchanges as institutional influencers, the Shanghai Stock Exchange (SSE) published standards on the reporting of environmental information for listed firms in 2008. These standards require that companies in polluting sectors (as defined by the MDEI) disclose nine disclosure elements under the SSE. In a similar vein, the SSE produced a draft of environmental disclosure, requiring firms to disclose environmental reports in 2010 (Li et al., 2018). The watershed moment occurred in 2014 when China passed its Environmental Protection Law (enacted in 2015). The implementation of this law requires companies to fulfill their environmental responsibilities. Since this law was enacted, companies’ environmental performances are no longer private information. This new legislation is regarded as the strictest environmental administrative regulation. It bolstered corporate accountability for pollution control and enhanced the severity of legal penalties for environmental breaches (L. Huang & Lei, 2021).
The theoretical literature on the effect of environmental policy has been a forum of debate since the introduction of the Porter hypothesis. The Porter hypothesis states that appropriately strict environmental legislation may bring about dynamic innovation, improve efficiency, and eventually increase productivity (Porter & Van Der Linde, 1995). However, empirical studies on the relationship between environmental regulations and green investment were conducted at the provincial (Hu & Wang, 2020; Ren et al., 2020) and industrial levels (Jingyan & Lisha, 2010; Leiter et al., 2011). Few studies have investigated the micro-firm-level effect of corporate environmental regulations on green investment. You et al. (2019) used a sample of Chinese manufacturing companies and found that environmental regulations positively influenced the extent of corporate eco-investment. Their findings indicate that domestic administration, one of the key stakeholders, has exerted significant pressure and restrictions on company economic performance and encouraged businesses to undertake environmentally friendly investments in a bid to meet regulatory compliance. Jin-Fang et al. (2020) found that environmental policy positively moderates the relationship between corporate innovation and environmental investment. However, Huang and Lei (2021) observe an inverted U-shaped relationship between environmental regulations and green investment in China. Their research provides support for the Chinese government’s encouragement for green improvements and the role of environmental policies.
However, a trade-off exists between the cost of environmental investment and the cost of non-compliance in the context of mandatory regulations. This trade-off includes fewer intensive regulations, enabling firms to easily meet the cost of compliance and induce high investment in green technologies. However, when the intensity of regulations is high, the cost of compliance also increases, and firms can only respond passively because it is difficult for them to satisfy the requirements. Consequently, to reap their economic benefits, firms prefer to pay the cost of non-compliance penalties (L. Huang & Lei, 2021).
Although the enforcement of mandatory environmental regulations requires firms to comply with policies concerning emissions reduction and other environmental indicators (L. Huang & Lei, 2021), a firm can develop its environmental capabilities to deal with such regulatory changes. These capabilities are dependent on the institutional environment in which the firm operates (Madsen, 2009). The firm’s capabilities do not remain the same, as it often introduces new and eco-friendly production processes while investing more in green technologies. It not only allows firms to align their operations with mandatory regulations but also improves their corporate reputations, which in return enhances profitability (Gangi et al., 2020). Based on the above discussion, we hypothesize the following:
H2a
The enactment of the Environmental Protection Law of China (2015) significantly impacts the positive association between environmentally responsible investment and firm profitability.
2.3.2 Regional Development
The regional context is determined by the socio-economic structure of the country in question, such as whether the government is centralized or decentralized government, as well as by the civil ethos and the progress of well-being institutes (Albareda et al., 2007). Local institutions often promote an environment that enhances regional competitiveness. Regions can foster competitiveness through several measures, one of which is the creation of policies pertaining to corporate social and environmental responsibility. The creation of regional policies for social and environmental activities will assist companies in carrying out their social responsibility plans and improving their competitiveness, which will ultimately contribute to the region’s competitiveness (Apospori, 2018). Moreover, the appropriateness and efficiency of the local authorities’ social and environmental policies will differ according to regional context.
Based on the institutional theoretical framework (Dimaggio, 1983), Marquis et al. (2007) emphasized the relevance of legitimacy in various regions as a source of institutional pressure, which substantiates the profitability gaps in corporate environmental protection initiatives. In China’s case, the importance of social and environmental issues varies among various regions, leading to different institutional contexts in which the environmental policies must be implemented. Wong et al. (2018) noted that corporate environmental protection practices would differ across different Chinese provincial regions. They argued that firms generate more financial returns from environmental protection practices in regions where their policies are aligned with the domestic institutional environment. It is not only helpful for firms to establish a good relationship with local institutions but also to allow them to acquire resources or other benefits that will generate positive financial returns. Similarly, Gao et al. (2019) also indicated that companies are likelier to have lower earnings if they do not link their social responsibility initiatives with the degree of regional development. They contend that stakeholders in industrialized regions have higher expectations of corporate social responsibility. Consequently, companies in developed regions must devise distinct strategies to meet stakeholders’ demands.
Nevertheless, governments design environmental regulations to incentivize and assist businesses in executing eco-friendly projects, as the execution of such policies is deemed crucial. As in east China, ecologically friendly policies are strictly monitored by the regional government under a penalty and reward system (Wong et al., 2018). For instance, governments may give preferred tax policies and priority treatment, or they may use local infrastructure as an incentive to encourage firms to participate in environmental protection projects (H. Wang et al., 2008). The institutional theory holds that an conducive atmosphere for compliance promotes a method of oversight that aids businesses in adhering to environmental standards (Campbell, 2007). Under such a regulatory environment, firms are encouraged to become eco-innovative for competitive advantage (Porter & Van Der Linde, 1995). This entitles companies not only to maintain rapport with public authorities for legitimacy-seeking but also to invest in eco-friendly products and processes to gain profits, which ultimately improve environmental quality. By contrast, in a regulatory environment in which corporate pro-environmental efforts are not encouraged and in which the rewards system is lax or non-existent, firms acquire legitimacy by merely fulfilling their environmental responsibilities.
Given China’s regional sustainability, a substantial regional environmental performance disparity exists (Yu & Choi, 2015). Based on the discussion above, we conclude that regional development in China effectively shapes the institutional settings of different regions whereby businesses are often subject to different regulatory environments, and environmental preservation measures cannot always reap financial advantages. We also anticipate that firms from developed regions will generate greater profits from ERI than firms from underdeveloped regions. Therefore, we hypothesize the following:
H2b
Regional development significantly impacts the positive association between environmentally responsible investment and firm profitability.
2.3.3 Environmental Industry
Industry setting is an important organizational field that influences the extent to which firms will engage in environmentally responsible behavior. This is because stakeholders and the public have varying expectations regarding environmental investments from firms associated with different industries. In this regard, Bansal and Roth (2000) reported a strong positive relationship between the characteristics of industry setting and variant expectations of stakeholders relating to environmentally responsible behavior. Studies focused on this dimension operationalize the phenomenon through the bifurcation of industries among more and less polluting or environment-impacting industries. As firms with greater polluting potential and environmental impact have higher environmental sensitivity, they are overtly expected to have greater social and environmental responsibility (Reverte, 2009). The logic behind the stated proposition is derived from legitimacy theory, whereby environmentally sensitive industries are deemed liable for endangering environmental health, leaving them vulnerable to the extra pressure to obtain social and environmental accreditation to operate. The existing literature reports that firms from industries with greater environmental impact, such as oil and gas, mining, and chemical sectors are more liable for socially and environmentally responsible behavior (Jenkins & Yakovleva, 2006; Ness & Mirza, 1991). Given the above discussion, we hypothesize the following:
H2c
Environmental industry affiliation significantly impacts the positive association between environmentally responsible investment and firm profitability.