Rice ( Oryza sativa L.) is the prominent cereal crop in Hunan Province (HP), which is a major rice production area in China. Rice production, such as farmers’ livelihood and the soil quality, has been identified to be influenced by climate change. Low carbon technologies (LCTs) have been identified to tackle agricultural challenges; however, the benefits of LCTs for farmers in rice production are still debatable. The choice of potential LCTs relevant to the case study is based on a literature review of previous empirical studies. Thus, the objective of the study were to 1) investigate the public perception and preferences of LCTs in rice production of HP, and 2) analyze the influences of the factors on farmer’s decision in adopting LCTs in rice production. There were 555 farmer surveys from eight representative rice production counties in HP, both the poisson estimators and multivariate probit approach were applied in the study. Our results show that water-saving irrigation, integrated pest management techniques and planting green manure crops in winter season were the three major LCTs adapted by farmers in rice production in HP. Both the intensity and probability of the adoptions of LCTs were affected by the main factors including farmers’ education level, climate change awareness, machinery ownership, technical support and subsidies. There is a significant correlation among the LCTs, and the adoption of the technologies is interdependent, depicting either complementarities or substitutabilities between the practices. This study suggests that policies enhance the integration of LCTs would be central to farmers’ knowledge, environmental concerns, technical service and financial support in rice production systems in China.