In this study, we have demonstrated a serial double mediation model to discern the mechanisms governing the relationship between materialism and meaning in life, within the SDT framework. In the model, basic psychological needs satisfaction and subjective well-being are the two factors mediating the relationship. In other words, materialism (i.e., materialistic happiness) hinders the satisfaction of basic psychological needs, which decreases people’s subjective well-being, then menaces their meaning in life.
What is happiness? How do ‘intrinsic’ and ‘extrinsic’ happiness relate to meaning in life?
Previous studies directly examining the effect of materialism on meaning in life are minimal. One of the rare cases was the study conducted by Kashdan and Breen (22), which demonstrated a significant negative relationship between materialism and meaning in life. Nonetheless, the construct of materialism is usually examined as an overall index. We found that only materialistic happiness played a significant role in threatening basic psychological needs satisfaction, subjective well-being and meaning in life, whereas the other two subconstructs materialistic success and materialistic centrality were not correlated with basic psychological needs satisfaction, subjective well-being nor meaning in life in Study 1.
Data in this paper have successfully replicated the well-established negative correlation between materialism and basic psychological needs satisfaction, as well as the one between materialism and subjective well-being (25, 48). Take materialistic happiness as an example, people define happiness by extrinsic goals (i.e., materialistic possessions) may likely distract them from intrinsic ones (e.g., spirituality, genuine relationships, person growth, etc), hindering the basic psychological needs satisfaction. According to SDT, basic psychological needs satisfaction is a main prerequisite for well-being (27). Therefore, happiness based on materialistic possessions is not favourable for people’s well-being development. Sirgy and colleagues (49) also suggested that materialistic happiness threatened life satisfaction, a component of subjective well-being. Given that positive affect (i.e., a component of subjective well-being) is the pre-requisite of developing meaning in life, the materialistic happiness→subjective well-being→meaning in life relationship is also consistent with the current literature as well (3, 25).
One of the innovative findings from the current study is the negative relationship between basic psychological needs satisfaction and meaning in life. Typically, basic psychological needs satisfaction is usually discussed with well-being. We tried to show that basic psychological needs satisfaction might also be crucial for meaning in life, in which subjective well-being seems like to act as a significant reason to explain this relationship. In other words, with the satisfaction of basic psychological needs, people feel happier (i.e., the positive affect in subjective well-being); such happiness brings about people’s meaning in life. We try to understand why basic psychological needs satisfaction positively predicts meaning in life directly. A value or a goal is arranged in a circumplex system, in which four dimensions can be categorized including ‘extrinsic-self transcendence’ (e.g., conformity and popularity), ‘extrinsic-physical self’ (e.g., image and financial success), ‘intrinsic-self transcendence’ (e.g., spirituality, community), and ‘intrinsic-physical self’ (e.g., safety and fitness) (50, 51). Activating values in the same dimension of the circumplex system will produce consistent behaviours and attitudes, which suppress inconsistent behaviours and attitudes (51). We argue that materialistic values are in the ‘extrinsic-physical self’ dimension in the circumplex system whereas basic psychological needs satisfaction, subjective well-being, and meaning in life are in the opposite dimension (i.e., intrinsic dimensions which include values such as spirituality, affiliation, hedonism, community, self-acceptance) (50). Basic psychological needs satisfaction and meaning in life are both intrinsic values in nature, fulfilling basic psychological needs satisfaction will facilitate the development of meaning in life. Such conjecture implies that if people want to develop a sense of meaning in life, they should emphasize more on developing intrinsic goals instead of extrinsic ones.
Happiness based on extrinsic goal pursuits, such as materialistic happiness, is not favourable for establishing a sense of meaning in life. On the other hand, happiness resulted from intrinsic psychological needs satisfaction, is favourable in developing meaning in life. The nature of extrinsic happiness (i.e., materialistic happiness) and intrinsic happiness (i.e., subjective well-being) is different. Materialistic possessions make people feel happy as they provide them with great hedonic satisfaction. Nonetheless, such extrinsic happiness usually diminishes very quickly, forcing people to run on a ‘hedonism treadmill’ to maintain their happiness level (52). Concentrating too much on extrinsic goal pursuits will empty one’s internal self (53). According to the empty-self theory, an empty self is characterized by excessive self-sufficiency, individualism, environmental mastery but it is plagued by the loss of the sense of community connections and meaning in life (53). An empty-self is related to the continuous needs for extrinsic satisfactions such as unnecessary consumptions, by which people’s empty-self can be ‘filled’ (53). With an empty-self, people may be oversensitive to external stimuli, such as others’ judgments and expectations, menacing the quality of well-being, which in turn hinders the development meaning in life. On the other hand, happiness based on intrinsic satisfaction (i.e., basic psychological needs satisfaction) is of high quality. With the satisfaction of autonomy, relatedness, and competence, the internal self can be flourished. With a solidly ‘filled’ internal self, people may be less vulnerable towards the turbulence from the external world, so that a stable well-being can be maintained, facilitating the establishment of meaning in life.
Materialistic happiness menaces basic psychological needs satisfaction, subjective well-being and meaning in life, whereas materialistic centrality nor materialistic success do not
One of the interesting findings demonstrated in this paper was that only materialistic happiness was found to be significantly correlated with meaning in life, where materialistic success nor materialistic centrality were not. Sirgy and colleagues (31, 49) proposed a dual model of materialism, in which they showed that only materialistic happiness threatened people’s life satisfaction. Their results were consistent with the findings of this paper. On the other hand, Sirgy and colleagues (49) suggested that materialistic success facilitated people’s life satisfaction via boosting economic motivation. Similar results were not observed in this paper. Gornik-Durose (30) posited that three materialism subconstructs had dissimilar effects on well-being, in which materialistic happiness was the strongest factor to predict well-being negatively; materialistic success and materialistic centrality were not significantly associated with it. Similar results have also been shown by Ahuvia and Wong (54), in which they found that materialistic happiness was strongly related to life dissatisfaction; materialistic success only related to some domains of life dissatisfaction whereas materialistic centrality did not relate to life satisfaction at all.
According to the studies mentioned above, we can conclude that 1) the negative relationship between materialistic happiness and well-being has been consistently established; 2) materialistic centrality seemed not related to well-being; 3) ambiguous results were found regarding the relationship between materialistic success and well-being. Our next question is: why materialistic success and materialistic centrality are not related to people’s well-being nor meaning in life in this study? Materialistic success and centrality boost people’s economic motivation to earn more materialistic possessions. We speculate that the improved economic motivation could facilitate people’s well-being to a certain extent. For example, a person wants to become a high net worth individual. Such goal may also become his life purpose. With a life purpose, this person may find his life more meaningful. Nonetheless, since materialistic values are detrimental to well-being in nature. The potential advantages brought by the economic motivation might be possibly cancelled out by the detrimental effects from materialism, resulting in the statistically insignificant relationships. On the other hand, such economic motivation boost is not facilitated by materialistic happiness (31), resulting in only negative relationship between materialistic happiness and well-being variables. These are only our speculations; the scientific reasons are still largely unknown. More further studies need to be conducted to systematically discern the distinctive effect from materialistic happiness, materialistic success, and materialistic centrality on well-being variables. More importantly, we conjecture that the well-established materialism effect on well-being was mainly resulted from materialistic happiness, but not from other two subconstructs.
Limitations and Future Research Directions
People’s perception on meaning in life may change in the function of age. Research showed that positive affect, a well-established factor predicting meaning in life, resulted in bigger impact on older people (35). Moreover, cultural differences also significantly affect how people perceive the nature of meaning in life. The Asian collectivistic culture has widely shown to be different from the Western individualistic culture in shaping people’s cognition and behaviours (55). For example, people raised in individualistic cultures put much more emphasis on self and individual success, whereas people in collectivistic cultures address more about interpersonal harmony and group success. Therefore, the nature of materialistic and meaning in life may be different in populations from collectivistic and individualistic cultures. Materialistic happiness might be more about individual satisfaction in people of individualistic cultures whereas it might serve a function for image management in people of collectivistic cultures. Therefore, replication studies need to be conducted in more samples with wider range of ages and cultures.
Furthermore, we assumed materialistic happiness is related to extrinsic goal pursuit in this study. Nevertheless, materialistic values can also be positively correlated with life satisfaction if people internalize the concept to make it as an economic motivation, by which people can improve their competencies for better living conditions (31). According to SDT (27), such internalized extrinsic motivation exists. It is therefore interesting to examine how internalized materialism will influence various well-being variables including meaning in life.
Finally, as discussed above, effects from different dimensions of materialism were largely distinctive. This observation has implied that it is significant for researchers to further examine the effects from different subconstructs of materialism independently, instead of investigating the overall materialism index only.