Ten themes emerged from our qualitative analysis across all focus groups. The findings of the study shed light on the possible challenges around the implementation of policies, as well as possible solutions that may be used to enhance the public uptake of preventative measures during times of national crisis. Our results show that government strategies to combat this novel pandemic were largely appreciated by the participants. However, it is also evident that implementation may have been hampered by lack of government trust, communication by government of specific scientific information around COVID-19, and the pervasiveness of social media.
South Africa has a history of mistrust in government, which has strong links to its history of colonialism, Apartheid and corruption (23, 24) (25–27). In spite of this, at the onset of the pandemic, our study’s findings and other reports show that the president’s decisive and clear communication garnered trust amongst the nation (28). Building upon it’s experience with other past pandemics such as the HIV/AIDS pandemic, South African COVID-19 strategies included the mobilizing of public and private sector, following guidance from the scientific community, and conducting outreach to religious leaders and political opponents (29). By aligning with trusted scientific and public health experts(30) and outlining all its plans, government increased risk perception and compliance amongst its citizens (31). At this early stage of the COVID-19 pandemic our participants, and citizens in general, reported turning towards established news sources for information on the virus, remedies, and government responses (32). However, as the pandemic progressed our study and other surveys reported a decline in the trust and goodwill that the government had developed (33). Our participants, echoing reported sentiments, evidenced how the corruption scandals, deployment of soldiers who assaulted civilians, and apparent disregard of COVID-19 regulation by government officials had disappointed them and caused suspicion of the once trusted government (34–37). Furthermore, at the time of this study, government was releasing the state capture reports on previous government corruption which has until now gone unpunished (38, 39).
In line with our study’s findings, several recent surveys suggest that the majority of citizens do not `ordinarily trust social media, in spite of its prevalence (14). However, the study results point to the fact that social media (Facebook, WhatsApp, TikTok) because it is easily accessible, has fresh content all the time and moves faster than traditional media exerted more influence as the pandemic progressed. Furthermore, as highlighted by our participants and also evident in other reports, the proliferation of social media posts, not only around COVID-19, but also around government corruption and perceived gross suspension of civil liberties, further entrenched the growing mistrust of government around the COVID-19 pandemic (40). Seemingly, this then led people back to their general mistrust of government which had existed prior to the pandemic and was associated to apartheid era draconian measures. These results can be partially explained by a survey conducted a few months prior to this study, which showed that 61% of respondents “strongly” or “somewhat” disapproved of the way the government was handling the pandemic, while only 21% said they “strongly approved”(32). There is research that has shown that corruption may result in the government being viewed as misleading or inadequately equipped to inform the public (41). Supporting this, Fuller et al (42) reports that if the public feels they are being misinformed about the pandemic, they are less likely to make sacrifices that require them to adhere to COVID-19 preventative measures.
The majority of participants in the study did not share overtly anti-vaccine sentiments. Agreeing with this finding, previous surveys have shown high levels of vaccine acceptance, with 76% of respondents of an African CDC survey saying that they would take a vaccine if it became available (43). Instead, participants expressed concerns around their lack of knowledge around vaccines and government’s failure to adequately educate the nation on vaccines. Participants further reported feeling forced into doing something they did not understand. Similar views were shared by respondents of the PERC study, where one in four of the 39% of respondents who said they would refuse to take the vaccine, stated the main reason was not having enough information to make a decision (5). In our study, it may be that the lack of understanding about the science of vaccines led to vaccine hesitancy. Additionally, participants reported being confused by scientific information on social media and criticised government’s failure to address this. Evidently, governments inability to counteract misinformation using social media, and not only mainstream media to disseminate information (which had lost favour) may have been costly (44). Perhaps the failure of government to make use of social media platforms can be linked to the corruption scandal (in which the Minister of Health was implicated) around Digital Vibes (45), a company that was supposed to ramp up government communication around the pandemic, no doubt also using social media as a dissemination tool.
In contrast, some participants reported that though government had disseminated information, they were not adequately equipped to do so, hence participants did not trust the information. The manner in which a message is received is generally tied to the credibility of the sender of the message. If receivers of pro-vaccination messages disapprove of the sender of the message, they are less likely to trust the content of the message or share such messages with others (30). This finding could explain why vaccination rates remain low (32.2%), despite reported high levels of vaccine acceptance (46).
A strong and pervasive communication strategy by the government, underpinned by transparency, adequacy, and integrity would possibly have been able to positively influence the perception of the pandemic and the vaccine in the South African population (30). Further, it may have addressed the anti-vaccine sentiment which was rife on social media and present among some nurses’ groups, who are among the most visible and accessible health care workers in South Africa. For instance, an organisation such as the Indaba nurses’ union advised its 17,000 members to boycott the vaccine because they did not trust its safety (47). Hence, as referenced by our participants, vaccine hesitancy among nurses propagated vaccine hesitancy in their communities.
Economic and psychological impacts were experienced differently across income groups. Before the pandemic, South African low-income earners had pre-existing difficulties, namely hunger and violence, an overburdened healthcare system, a high incidence of chronic and infectious disease, and worrying rates of poverty (55.5%) and unemployment (29%) (48) (49). Hence, there was already anxiety and depression existing within low-income settings which was aggravated by increased unemployment caused by the pandemic (50). While, once comfortable middle-income participants who previously had job security, reported job losses accompanied by uncertainty and anxiety as a result of the pandemic (51). High-income participants seemed not to be economically affected by the pandemic but reported loneliness and increased levels of anxiety; possibly associated with the lack of control the pandemic presented – something they may have previously been protected from due to their economic security. Confirming this, a participant who was a psychologist reported an increase in demand for his services. In contrast, Kim et al did not report an increase in psychological services in their low-income setting (48).
Participants also drew attention to possible solutions to the problems they highlighted. The need for community engagement and empowerment, similar to the ones conducted around HIV/AIDS were mentioned (52, 53). In agreement with another study, the participants reported how they wanted to be represented in the decision-making process and the need for campaigns that not only inform but consult, include and empower different communities was emphasized (19). Messaging around the pandemic, that targeted all age groups but in particular the youth (who seemed to have been left behind) was reported to be key. Following the example of countries like Singapore, the use of digital and social media, such as WhatsApp, twitter, Facebook, TikTok and other designated websites in dissemination of pandemic information was suggested (54). Moreover, government was encouraged to proactively counter-fake news and scam alerts present on these online platforms. Social media messaging, in conjunction with the traditional SMS system, can also be used to provide information on links to websites for credible information about the latest medical information, government advisories, support programmes; as well as messages to inspire community spirit and social responsibility (54). As misinformation was rife, participants believed that there was a need for the healthy literacy of citizens to be improved. As evidenced by other studies, some believed that it was citizens responsibility to guide, educate and correct each other in a non-judgmental manner around misinformation and vaccine concerns (53, 55, 56).
Moreover, participants drew attention to the need to enhance as well as promote knowledge and understanding around the pandemic. We therefore suggest the use of song and music videos which in the past have been reported to increase knowledge, create favourable attitudes, and change behaviours (57, 58). This for example was done in the nineties in Zimbabwe, where Oliver Mtukudzi’s hit song ‘Neria ’ was instrumental in raising awareness around HIV/AIDS (59), and recently in Uganda Bobi Wine’s song ‘Corona virus alert’ was used to create awareness around the COVID-19 pandemic (60).
As government mistrust exists, the need to see government officials and other influential figures vaccinate and follow other measures was mentioned by participants in this study. Hence, public endorsements of pandemic by some politicians and other influencers may be beneficial. In addition, broadcasted sports events and popular TV shows can be used to raise awareness. Leveraging on the trust in the healthcare sector, the use of nurses and community health workers to educate communities may be beneficial (61). However, to be effective ambassadors the healthcare workers need to be adequately educated and given opportunities to discuss their concerns and questions. Lastly, participants believed more could be done to improve access to vaccines in rural areas and amongst the working class. They suggested using non-traditional venues like schools or work places, which have proven successful elsewhere (62).
This study builds upon existing quantitative studies that have highlighted but have not explored in depth issues around vaccine hesitancy and pandemic perceptions. The novelty of our study lies in the fact that our results uniquely show the impacts of the pandemic in different socioeconomic groups, while highlighting possible acceptable ways to solve challenges faced. Additionally, another strength lies in having a study sample that attempts to reflect the diversity of the South African adult population. The limitations are that the online nature of the focus groups (a safer option, given the pandemic conditions) did not fully allow facial expressions and other body language to be captured. However, because the topic was a potentially volatile with individuals having strong and opposing views on vaccination, an online focus group could have been of benefit.
In conclusion, with existing mistrust of government, there is need for government to leverage existing trusted sources in communities to be not only act as conduits but ambassadors of policies that government aims to implement. Furthermore, there is need to develop communication strategies that involve the scientific community, are underpinned by transparency and integrity, and aim to improve citizens’ understanding of the pandemic-relevant scientific information. Lastly, government must address the different challenges faced at different socioeconomic levels. For example, middle-income earners may need more financial support as they appeared to have lost jobs and businesses during the pandemic. While high-income earners may not need financial support, it was evident from this study that they instead need psychological support. While low-income earners may need further support to cope with additional economic stress brought about by the pandemic. Addressing these challenges in more tailored ways may also increase trust in government, which will be essential for South Africa to better navigate future pandemics and crises.