Let us start our evaluation.
1. HDFC Bank
It is currently the largest bank in India by market capitalization. Let us evaluate this bank based upon the five characteristics mentioned before-
i. Customer Mix
As per the annual report 2021-22, the bank has approximately 7.1 crore customers, a total advance of Rs. 1368821 crore and total deposit of Rs. 1559217 crore. That gives us an approximate advance of Rs. 1.92 lakh and deposit of Rs. 2.19 lakh per customer. They have 141579 employees or 501 customers per employee.
ii. Product Mix
HDFC bank has several products for both retail and wholesale customers. It offers deposit, credit, payment, investment, forex, insurance and other products under its own brand name.
iii. Infrastructure
HDFC bank has a robust and powerful digital infrastructure as well as a wide branch network all over India and abroad. In December 2020, it faced some difficulty in its digital infrastructure and was prohibited from issuing new credit cards until further direction by RBI. RBI partially lifted the restrictions in August 2021. HDFC bank provides completely digital services such as account opening and loan disbursal with very ease. It provides a smooth experience and prompt customer support. The internal grievance redressal system is also satisfactory.
iv. Rural Exposure
HDFC bank has most of its presence in metro, urban and semi-urban area with 1843, 1312 and 2036 branches respectively. It lacks rural exposure in terms of branch network with only 1147 branches. But it compensates for that with 10748 CSC BCs and 204 other BCs. It has 7470, 4824, 4529 and 1307 ATMs and cash deposit and withdrawal machines respectively in metro, urban, semi-urban and rural areas.
v. Communication and synergy
HDFC bank has a wide array of products and a large number of branches, ATMs, cash deposit and withdrawal machines along with other service points. It has been quite successful in establishing efficient communication channels and creating synergy among all these service points.
2. ICICI Bank
i. Customer Mix
As per the annual report 2021-22, the bank has total advance of Rs. 859020 crore and total deposit of Rs. 1064572 crore. It has approximately 4.5 crore customers. That gives us an approximate advance of Rs. 1.91 lakh and deposit of Rs. 2.36 lakh per customer. They have 105844 employees or 425 customers per employee.
ii. Product Mix
ICICI bank has several products for both retail and wholesale customers. It offers deposit, credit, payment, investment, forex, insurance and other products under its own brand name.
iii. Infrastructure
ICICI bank probably has the most robust and powerful digital infrastructure among all the Indian banks. It also has a wide branch network all over India and abroad. ICICI bank provides completely digital services such as account opening and loan disbursal with very ease. It is a pioneer in this field. It provides a smooth experience and prompt customer support. The internal grievance redressal system is very efficient.
iv. Rural Exposure
The Bank’s reach in rural areas comprises a network of branches, ATMs, field staff and business correspondents (BCs) providing last-mile access in remote areas. Of the Bank’s network of 5418 branches, 51% are in rural and semi-urban areas with 649 branches in villages that were previously unbanked. The Bank has 13168 Business Correspondents (BCs) providing last-mile access to 20540 unbanked locations in remote regions. There were over 3300 ATMs in the rural and semi-urban areas as of March 31, 2022.
v. Communication and synergy
ICICI bank has a wide array of products and a large number of branches, ATMs, business correspondents (BCs) along with other service points. It has been quite successful in establishing efficient communication channels and creating synergy among all these service points.
3. SBI
i. Customer Mix
As per the annual report 2021-22, the bank has approximately 46.77 crore customers, total advance of Rs. 2733967 crore and total deposit of Rs. 4051534 crore. That gives us an approximate advance of Rs. 0.58 lakh and deposit of Rs. 0.86 lakh per customer. They have 244250 employees or 1914 customers per employee.
ii. Product Mix
SBI has several products for both retail and wholesale customers. It offers deposit, credit, payment, investment, forex, insurance and other products under its own brand name.
iii. Infrastructure
SBI has a robust and powerful digital infrastructure as well as a wide branch network all over India and abroad. But it is not as efficient as the previous two banks we discussed. It is mostly because of the huge number of transactions every instance. SBI provides digital services such as account opening and loan disbursal. But it still relies on some amount of paperwork. Customer support in SBI is not prompt but it tries its best in spite of low employee to customer ratio. The internal grievance redressal system is satisfactory.
iv. Rural Exposure
SBI has total 22266 branches, 68016 Customer Service Points (CSPs), 52158 ATMs and 12872 Automated Deposit and Withdrawal Machines (ADWMs). It has more than 8000 branches and most of its CSPs in rural areas.
v. Communication and synergy
SBI has a wide range of products and a large number of branches, ATMs, cash deposit and withdrawal machines along with other service points. It has been somewhat successful in establishing efficient communication channels and creating synergy among all these service points. However, there is still scope for improvement.
PNB
i. Customer Mix
As per the annual report 2021-22, the bank has total advance of Rs. 785104 crore and total deposit of Rs. 1146219 crore. It has approximately 18 crore customers. That gives us an approximate advance of Rs. 0.44 lakh and deposit of Rs. 0.64 lakh per customer. They have 103144 employees or 1745 customers per employee.
ii. Product Mix
PNB has several products for both retail and wholesale customers. It offers deposit, credit, payment, investment, forex, insurance and other products under its own brand name.
iii. Infrastructure
PNB has a wide branch network all over India and abroad. But its digital infrastructure is not up to the mark in this age of digitalisation. Its digital customer support system is lagging far behind the private sector banks. The internal grievance redressal system is also not up to the mark. There is a lot of scope for improvement in this regard.
iv. Rural Exposure
The Bank has one of the largest networks of 10098 branches as on 31st March, 2022, comprising 1753 metropolitan, 2035 urban, 2457 semi-urban and 3853 rural branches. Rural and semi-urban branches comprise around 63 per cent of the total branch network.
v. Communication and synergy
PNB has a wide array of products and a large number of branches, ATMs, BC points along with other service points. It has been somewhat successful in establishing efficient communication channels and creating synergy among all these service points. However, there is still scope for improvement.
If we compare the customer mix of the four banks, we will observe the following-
- Private sector banks have lesser number of customers and these customers have higher amount of deposits and availed more credit. On the other hand, the number of customers in the public sector banks is higher and these customers have lesser amount of deposits and availed lesser amount of credit. By generalizing this phenomenon, we can say that the customers of private sector banks are mostly high net worth individuals and those of the public sector banks are mostly low net worth individuals.
- The private sector banks have better and more effective digital infrastructure.
- The public sector banks have more presence in the rural areas in terms of branch network. The private sector banks compensate for this through their large number of banking correspondent points and customer service centres.
- Both the public and private sector banks have different types of products for different needs.
- The private sector banks are more responsive towards the demands of their customers.
- The customer to employee ratio in public sector banks is much higher than the private sector banks.
Clearly, the private sector banks are much ahead of the public sector banks in all the criteria mentioned above. But, public sector banks are far ahead in one criterion. They have immense public trust and goodwill due to their low cost products and government backing. It was not long ago that public sector banks had the sole right to deal in government business. This changed over the years and in the beginning of 2021 Government of India allowed private sector banks to participate in all kinds of government business ending the monopoly of public sector banks in government business.
Now we will prepare a chart to compare the growth of deposit and credit of the four banks in last two years and compare the growth in deposit with the RBI report on money supply.
Table 1 Growth of Deposit and Credit (figures in crore of Rupees)
Name of the Bank
|
Deposit as on 31.03.2020
|
Deposit as on 31.03.2021 (Year on Year growth in %)
|
Deposit as on 31.03.2022 (Year on Year growth in %)
|
Credit as on 31.03.2020
|
Credit as on 31.03.2021
(Year on Year growth in %)
|
Credit as on 31.03.2022
(Year on Year growth in %)
|
HDFC Bank
|
1147502
|
1335060
(16.34)
|
1559217
(16.79)
|
993703
|
1132837
(14.00)
|
1368821
(20.83)
|
ICICI Bank
|
770969
|
932522
(20.95)
|
1064572
(14.16)
|
645290
|
733729
(13.71)
|
859020
(17.08)
|
SBI
|
3241621
|
3681277
(13.56)
|
4051534
(10.06)
|
2325290
|
2449498
(5.34)
|
2733967
(11.61)
|
PNB
|
704000*
|
1106000
|
1146000
(3.62)
|
517000*
|
739000
|
785000
(6.22)
|
*PNB was merged with United Bank of India (UBI) and Oriental Bank of Commerce (OBC) with effect from 01.04.2021.
We will now see the money supply data of the Reserve Bank of India on 31st March for the year 2020, 2021 and 2022. It shows cumulative money supply M3 which comprises i) currency with the public, ii) demand deposits with banks, iii) time deposits with banks and iv) ‘other’ deposits with Reserve Bank of India. M3 on 31st March, 2020 was Rs. 16799963 crore, on 31st March, 2021 it was Rs. 18844578 crore and on 31st March, 2022 it was Rs. 20493729 crore. Year on year growth for 2020-21 was 12.17% and for 2021-22 it was 8.75%.
Now if we compare the year on year growth in deposit of the four banks with the year on year growth in money supply in the Indian economy, we will find that the growth in deposit in HDFC bank and ICICI bank is more than the growth in money supply in the Indian economy with a bigger margin. The growth in deposit of SBI is more than the growth in money supply but with a smaller margin. However, the growth in deposit of PNB for 2021-22 is much lower than the growth in money supply in the same period.
It is clear from the above comparison that the private sector banks are beating the public sector banks not only in terms of advances and deposits but also in terms of popularity and public trust. SBI is the only public sector bank which can compete with the performance of private sector banks. In the next section we will discuss the various reasons for this recent trend of moving from public sector banks to private sector banks and thereafter in the conclusion we will provide some way forward to improve the current situation for public sector banks.