With the deep integration of information technology and human life, the "Internet + Big Data" model is sweeping in, penetrating all walks of life, and the global data has shown explosive growth, which has caused unprecedented concern from academia, industry, government departments, and other organizations, and countries have introduced policies on Big Data one after another. China has elevated big data to a national strategy, proposed the implementation of the national big data strategy, and promoted the integration of big data, AI, and the real economy in depth in the context of the Internet. With the development of big data, the education industry is also facing new challenges and opportunities. Liu Qingfeng, chairman of KDDI, has proposed: "In the era of big data and artificial intelligence, promote the establishment of the National Development and Reform Commission's big data special 'basic education big data research and development and application demonstration project' to promote the integration of teaching and big data, and through the recording and processing of student data, accurately analyze each student's learning situation, truly aiming at students' personalized development and growth, realizing education according to their abilities, and promoting the model reform and ecological reconstruction of education with new technical support." Thus, the teaching management process of colleges and universities should be combined with the development of big data, through the mining, processing, and analysis of educational big data, so that teachers can better understand students' knowledge mastery and learning preferences, helping administrators to discover the shortcomings of the current teaching system, and truly promoting traditional education from "teacher-centered" to "student-centered". It helps administrators to identify the shortcomings of the current teaching system and truly promote the transformation of traditional education from "teacher-centered" to "student-centered", to teach students according to their abilities.
With the continuous development of information technology, technologies such as the Internet of Things, cloud computing, and big data [1][2] have been widely used, and the continuous construction of digital campuses and "smart campus" in colleges and universities, and the increasing number of campus management application systems and campus card service platforms, the data accumulated in the campus information environment are also gradually expanding. The traditional campus management concept and data analysis methods can no longer meet the increasing data processing demands. How to efficiently manage and share campus data, optimize student management by using big data mining and analysis, and provide clearer and more detailed data services for students' campus life through analysis results is one of the problems faced by the construction of campus service systems today [3]. The uneven construction time and different technical architectures of campus applications bring about problems such as complex data types and low data quality, while the continuous growth of data scale poses serious challenges to data storage and analysis. Based on the above problems, it is of good practical significance to build a campus big data analysis and service platform with comprehensive coverage, safety, and reliability by integrating various data sources such as teaching, management, office, learning, and life. At present, with the continuous improvement of the informatization level of each university, a shared data platform including data on the University campus one-card system, student achievement data, teaching attendance data, library borrowing data, access control data, network access log data, and other data has been gradually formed, which provides a platform for analyzing, processing and mining potential data laws in the campus big data environment, studying the characteristics of student behavior, analyzing student behavior laws and improving It provides a data foundation for analyzing, processing and mining potential data patterns in the campus big data environment, studying the characteristics of student behavior, analyzing student behavior patterns, and improving school management decision-making capabilities. In addition to contributing to the improvement of school management and student service quality, the analysis and prediction of massive teaching management data through the application of big data technology [4][5][6] can also promote the progress of teaching mode and realize high-quality and personalized teaching. Big data can comprehensively record students' growth records and conduct scientific analysis, allowing students to understand themselves better. Through the big data platform, we collect timely behavioral data on students' campus classes, meals, book borrowing, dormitories, and physical exercise, allowing school leaders, faculty, academic staff, and teachers to grasp every student's school situation in all aspects. It helps instructors understand students' performance and how hard they are working in a school, and helps them improve their academic performance. To sum up, big data will play a very obvious role in the reform of school education, and it has obvious advantages in improving the quality of University management and teaching, as well as improving the means of student education evaluation. This paper relies on the digital campus platform of the school to research and develop a student behavior analysis and prediction service platform based on campus big data. By designing a student behavior description index system and adopting the relevant methods of big data, we analyze students' learning and consumption behaviors at school and provide a basis for objective and comprehensive evaluation of students, which is of good practical significance to the improvement of school education and teaching quality.