Displaying a message is useful application for any business, office, locations at public places whether they are indoor or outdoor application and universal fit for all events. These displays are the face of the man run activities. These applications are popular because of cost effectiveness to spread messages to the people concerned without talking to them. LEDs are solid state light sources with several colors and display characteristics. Digital displays have the advantage over static signs because they can display multimedia content such as images, animations, video and audio. Audio with musical effects make the environment more comfortable for the customer’s attraction and satisfaction.  Digital displays change contents on the displays within milliseconds. As per scheduled messages can be placed on displays or changed as per pre planning or displaying needs identified . Seven segment and sixteen segment displays are widely used for displaying messages and advertisements at public places. There is a shift from broadcasting messages using public address system to rich platform with public displays needed for communication among a group or groups and may be for interaction in some cases . Web based multiscreen displays are designed for display of multimedia contents on multiscreen connected by the network. Web based technologies are used for displaying same messages and video content and moving messages on the screen . Most digital displays ae put at the point of sale. Intent is to uplift the sale, expand the business and to earn profit keeping in view the branding of the product for achieving long term relationship with the customers. These are placed in places that help customers to help and make buying decisions. Point of transit, where passengers are passing by for short time. Intent is brand identity. Point of wait where customers have sufficient time to look at displays. Designers use tactics to engage customers . Machine learning has been used in the work for scheduling in Digital Storage: Information flow and loops adopted from . Purpose of digital displays is displaying news, tourist information. Digital signage is term used in context of advertising . Technologies sensing the environment are advanced. What are the contents that are to be sensed to adapt to consumers context are unanswered to a large extent . Networks are applied in developments of digital signage (DS) Systems. A central system is employed for determining messages on any one out of whole displays installed for displays in an organization or public place. There might be same contents on all displays. Transition time of a customer may be a criterion for display but sensors in the are used to track the customer in retailing premises and may be used to observe each one’s sense at a particular display. Data processing is done in real way. This forms basis for implementing experimental retailing strategies . Digital signage is an emerging channel that reaches out to consumers irrespective of time and space. Product identification is an important stage keeping in view the demand of the product in the market and for the customer once it is launched for design and sent for IPR (design approval). Once manufacturing is launched, the whole chain from manufacture to buyer becomes a chain of stake holders. Technologies are being tried keeping in view the interest of all the stake holders into considerations to achieve business objective and meet expected benefits. Objectives might differ with different customers and might overlap in some cases . There has been a discrepancy between the experts from industry and academia on the application of displays. Outdoor advertising, steel and retail furniture, transit media etc. out of home have been discussed in the work . While public static signages are being replaced with digital displays. This creates opportunities for application and induction of interactive display systems. Digital displays find usage in collaborative workspaces, social gaming platform and in the field of advertising. Attraction, interaction among concerned and conation have been used in analysis for ascertaining the effectiveness of displays in advertisements. Integration of smart mobile phones should be included as a component for enhancing the effectiveness of displays as tools in advertisements . Mobile Phones interact with environment. Capabilities of smart phones are on the rise in the use as input device for situated displays and home appliances. Mobile phones usage interface for ubiquitous computing applications . A new ubicomp infrastructure is emerging to be set up at public places. Hinderance in the adoption of application is the cost factor. Public displays space may not be apt unless there is source for funding. Advertisements using displays are the business models nowadays . Selling applications, smart phone applications that are downloaded, sport results etc. are the few applications. Display function is further enhanced to benefit the society . Operators of display architecture provides a scheduling procedure and there is an application for displaying contents. Contents are created by the expert in designing advertisements. Advertiser tries to cover contents to a larger extent so that success can be measured. On the other side user is interested in the contents of interest. Therefore, it becomes essential to schedule various activities . Chon Bio-inspired information and communication technologies, BICT acnes of status recorded manually are high. The work proposes a display that is real and has automatic seven segment display tracking system. The system is applied to the actual machine that are used in manufacturing . In manufacturing industry, the manufacturing status can be shown via seven segment display. During operation the operator records the status of the machine periodically
As a main contribution of this paper messages comprising 168 binary digits are used as inputs to the network. 350 such input patterns are used for training models. There are 150 test patterns and 20 validation patterns. Multiple back propagation, MBP is proposed with configurations as presented in Table 3 and Table 4. The data received at the input nodes is passed to various layers comprised of neurons. The learning rate has been kept fixed and momentum varies from 0.2 to 0.9 for various networks. Similarly, Momentum has been kept fixed to 0.7 and learning rate is varied from 0.1 to 0.9 for various network configurations. Processing helps to recognize messages that can be displayed with a potential to be used in advertisements. It is hoped to support the digital designs and make use of digital displays with application of ANN.
Seven segments display comprise of three horizontal and four elongated vertical segments that are made to switch on and off to display digits in with figure of eight as shown in Figure 1. and characterized with letters a,b,c,d,e,f, g and dp. As and when particular segments are turned on or off, certain alphabetical digits or letters are created. 
By selecting and timing such segments on or off, segments can display each of the ten decimal digits or numeral’s. Pins 7,6,4,2,1,9 & 10 are connected respectively to segments a, b, c, d, e, f, g pins respectively. Pins 8 and 3 of the seven segments are common and pin 5 is connected to decimal point, dp. Displays are less expensive and are easier to operate. The work is focused on medical devices that employ seven segment displays . A number of offers are there in the market for selling different products in the market. Designing and delivering offers need to be understood. It is recognized by the manufacturer that customer paying attention is essential to ensure merchandise stand out in the market from competition. Key areas in retailing are technology and tool that help the customer to make decision. visual displays that help customer in decision, consumption of product and customer’s engagement, collection of big data, application of analysis & probability.
The usage of digital displays at market and public places attract the public attention and engage them in developing interest in the product. Design approaches focus on improving existing designs or develop new products. Integrate combination of new products and services in order to promote new business models . Public signages used earlier were static. Nowadays, digital displays create opportunities with the deployment of interactive displays systems that are used in places like social gaming platform and advertising. Communication concepts are used and applied considering consumer behavior. The communication includes attraction, interaction and involve conation. These three factors analyze the effectiveness of interactive displays . Placing of displays has a concern with zone of influence due to which social, behavioral and interactional properties get influenced at places distant from displays. Road signage and its rotation to the development of transport technologies are interlinked. In transportation, signs approaching automobile are much faster . Digital displays take a wider variety of types that are different from general purpose computer monitor. Displays with different shapes can be displayed on unexpected surfaces and unexpected places. New sensing technologies can be incorporated that help new types of interaction . The dilemma of digital displays portraying advertisements can not be displayed as per demand of actual audience. It is difficult to discriminate an audience that has seen that ad, audience that has missed out advertisements., audience having interest and opting detailed information, an audience for which advertisement is not required . Advertising media is expanding and reaches mobile audience. Audience may work, play or perform other activities like driving or shopping. There are four types of main platforms advertising at the outdoor, transit media advertising, retail furniture and digital OOH media .