Entrepreneurship is pivotal for socio-economic development of a country, as it provides employment opportunities to millions of people. It is one of the crucial inputs required for long-term economic growth of a nation (Wu et.al., 2022). The Global Entrepreneurship Monitor (GEM) defines entrepreneurship as “any attempt at new business or new venture creation, such as self-employment, a new business organisation, or the expansion of an existing business, by an individual, a team of individuals, or an established business.” As per GEM India Report (2021-22), entrepreneurial activity of India with its Total Entrepreneurial Activity rate (i.e, percentage of adults (aged 18–64) who establish or run a new business) has expanded to 14.4% in 2021, from 5.3% in 2020. It has been found that young people, especially students usually have a strong interest in an entrepreneurial career, as careers in entrepreneurship provide them the opportunity of becoming financially independent, leading to employment generation, innovation, and economic growth (Bergmann, H.,et. al., 2016; Ekore and Okekeocha, 2012).
Henley (2007) defines entrepreneurship as an intentional activity, emphasising that there is a key link between entrepreneurship and intention, as entrepreneurial intentions develop at least a year before the setting up of a new venture. Entrepreneurial intention acts as a precursor to entrepreneurial action involving recognition of opportunities, searching for relevant information, identifying necessary inputs and devising different business strategies (Henley et. al., 2017). Thompson (2009:676) defines Entrepreneurial Intention (EI) as "self-acknowledged conviction by a person that they intend to set up a new business venture and consciously plan to do so at some point in the future".
India has been actively collaborating with different national and International donor partners to give practical shape to various reforms needed for achieving its UN Sustainable Development Goal 17 – “Revitalise the global partnership for sustainable development”. Women’s small-scale economic activities form an essential part of such reforms and are paid due attention at each phase of the various development programmes. The role of Women entrepreneurs in economic development is inevitable. Globally, the number of female business owners is continuously increasing. The average total early-stage entrepreneurial activity (TEA) was 11.45% for women and 15.82% for men in the period 2019–2020, according to GEM. However, the rate of female entrepreneurship is somewhat lower than the rate of male entrepreneurship. Women's entrepreneurship is still an underutilised source of economic growth and development, despite the fact that governments, scholars, and politicians from various countries have extensively acknowledged its importance.
Many of the 2030 SDGs have focused on enhancing financial inclusion, which currently constitutes a key policy priority of governments’ agendas of various developing countries. Financial inclusion is the process of ensuring access to financial services and timely and adequate availability of credit where needed by vulnerable groups such as the weaker sections and low income groups at an affordable cost (Rangarajan Committee, 2008). Over 1 billion of the 2 billion adults worldwide without a bank account in 2014 were women. In developing nations, women continue to remain more financially excluded than men (Ghosh and Vinod, 2017). According to Hess & Klapper, (2021), only 65% of women possess a bank account, compared to 72% of men. More specifically, the gender gap in developing economies remained steady at 9% (Mndolwa & Alhassan, 2020). Undoubtedly, diversity in terms of gender, age, nationality, and religion among others, is a trending topic in research (P. Sendra Pons, et.al., 2021), this phenomenon puts forward that special efforts and programs are required to foster and support women’s entrepreneurial intention along with strengthening of financial inclusion.
To address financial inclusion for women, India has employed many interventions/tactics, Fin Tech being the recent one. According to a 2017 report by the International Finance Corporation (IFC), the FinTech industry has experienced rapid growth, bringing in $19 billion from investors in 2016 as opposed to $12.2 billion in 2014. Fintech has simplified the funding process by providing loans without collateral. Lenders comprise of those people who have abundant money to lend and borrowers encompass people from any community who can easily borrow any amount of loan. This has resulted in elimination of red tapism to a greater extent (Yacob et al., 2021). The GOI has set up platform for the FinTech industry with a special focus on flexible and innovative digital banking in accordance with regulations like the Unified Payment Interface (UPI), Aadhaar, and open Application Programming Interfaces (APIs).
Mobile Money (MoMo) is the latest development, though, to make FinTech more widely available and affordable with the primary goal of financial inclusion. In general, the term "mobile money" refers to financial-regulated payment services delivered from or made possible by a mobile device. In many developing nations, MoMo is one of the famous and commonly used fintech products (GSMA, 2019). It plays a vital role in the economy by facilitating small and medium enterprises (SMEs) in accessing various financial services, contributing to their growth. Mobile money services are used by SMEs to send and receive payments, repay loans, pay taxes and other obligations. This helps SMEs grow in terms of market share, revenue, and profitability while also saving time and money. At least 1.7 billion of the 2 billion individuals who do not yet have a bank account possess a mobile phone (Popescu, 2019). The overall cost of owning and using a mobile phone has been quickly declining, as a result, even poor people who intend to do business are able to purchase mobiles and process small-value transactions at low cost. Nowadays, mobile phone is being viewed as a necessity by businessmen. It has been reported that Mobile money has a great potential to boost women entrepreneurship and regulations designed to guarantee interest payments on MoMo deposits may promote personal savings or boost savings habits, both of which may improve entrepreneurial intention in developing nations.
A growing number of research on mobile money have been published in recent years as a result of the FinTech industry's rapid growth and the complexity of the elements that affect their use and adoption. According to recent studies, many publications have examined the elements that affect the outcomes, consumer acceptance, and uptake of mobile payment systems especially during post Covid-19 pandemic, customer satisfaction, security concerns, design attributes, and innovation (Al-Qudah et al., 2022; Makki et al., 2016; Dahlberg et al., 2015 and Kapoor et al., 2015). Despite the rise in number of publications on mobile payments, there is little peer-reviewed literature about the role of mobile money in facilitating financial inclusion and promoting entrepreneurial intention. Due to this gap, some recommendations are made that a thorough literature study still needs to be done and that future research on the use of mobile money in developing countries like India needs to be done. This study aims to understand the role of mobile money in promoting entrepreneurial intention among women, and mediating role of financial inclusion between mobile money and entrepreneurial intention. This study considers only the segment of women students in higher educational institutions possessing smart phones who intend to use mobile money as a medium to start business enterprises.
The remaining part of the paper is composed as follows: Section 2 throws light on literature review and hypothesis development; Section 3 elucidates research design encompassing sample selection, methodology, and the empirical models; Section 4 presents empirical results; Section 5 comprises of discussion and conclusions; and concludes with Section 6 depicting the research limitations and suggestions.