The theories studied allowed the creation of the questionnaire and the theoretical model. The results came to demonstrate that these theories can be useful for the study of patient satisfaction, confirming previous studies. After an analysis of the theoretical model, the relationship between measured variables and latent variables is found to be clear. After a check on the correction factors, the M.I value between e7 and e15 is found to be the largest, that is, 15.426. If the correlation between the two variables is strengthened, the Chi-square value will at least decrease to 15.426. Therefore, it can be concluded that there is a strong relationship between these two variables. In the causal relationship path diagram, if the correlation of measurement errors between e7 and e15 is strengthened, a revised model can be obtained.
The fitting situation of the revised model is shown in Table 5, from which it can be seen that the new model is better matched to the data. Furthermore, the revised Chi-square value of significance is p = 0.00. The ratio of Chi-square to the degree of freedom is 2.06, slightly larger than 2.0. But the RMSEA value is 0.057, far less than 0.08. The values for GFI, NFI, and CFI are all greater than 0.9 while the values for AGFI and RFI are all smaller than 0.9. This proves that the revised model matches its data compared with the previous one. The reason why the Chi-square value of significance is 0 is probably connected with the abnormal distribution of the data. After an analysis of regression coefficient, it is found that, except the P value for attitude-༞B4, which does not have statistics significance, other regression coefficients are all greater than 95% in the hypothesis testing of significance.
Table 5
Revised Model Fit Measures
|
CMIN
|
DF
|
P
|
RMR
|
GFI
|
AGFI
|
NFI
|
RFI
|
CFI
|
RMSEA
|
Default Model
|
288.163
|
128
|
0.00
|
0.067
|
0.903
|
0.853
|
0.914
|
0.856
|
0.909
|
0.057
|
Through the standardized coefficients of variables in the output model of AMOS7.0, the correction and degree of correlation between different variables can be found. In this way, it is easier to figure out which factors are the bottleneck that influences patients’ satisfaction and then help to make efficient improvement plans. In the software, the covariance between two variables can be shown in sample moments. The coefficients between different latent variables can be shown in Fig. 2.
(1) Correlation analysis of Latent Variables
The coefficient between latent variables means that the change of one variable will cause the change of another variable. This degree of influence is reflected in the correlation coefficient. It can be seen in Fig. 2 that:
a) The coefficient of influence between service value and patient satisfaction is 0.552. This shows that an addition or improvement of 1% in service value will directly lead to an increase of 0.552% in patient satisfaction.
b) The direct influence coefficient between service attitude and patient satisfaction is 0.499. The indirect influence coefficient caused by service value is 0.758×0.552 = 0.418. Therefore the total influence coefficient is 0.499 + 0.418 = 0.917.
c) The direct influence coefficient between waiting time and patient satisfaction is 0.198. The indirect influence coefficient caused by service attitude is 0.413×0.917 = 0.379. Therefore the total influence coefficient is 0.198 + 0.379 = 0.577.
As a result, the three variables of service attitude, service value, and waiting time have a huge influence on patient satisfaction, leading to the verification of the three hypotheses, especially service attitude, for its coefficient of influence reaches 0.917. Waiting time alone does not have a significant influence on patient satisfaction (its direct influence coefficient is only 0.198). But if the indirect influence caused by service attitude is also taken into consideration, the influence coefficient will become 0.577, which deserves the attention of the hospital.
The scores for latent variables are shown in Table 6. It can be seen that patients give the highest score for service attitude and the next highest score for service value, while giving the lowest score for waiting time. Therefore, reducing the waiting time is the key to making patients more satisfied.
Table 6
Scores for Latent Variables
Latent Variables
|
Measurement Variables
|
MEAN
|
SD
|
Service value
|
B5、B15、B18、B19、B20、B22
|
3.45
|
0.43
|
Service attitude
|
B1、B2、B4、B6、B7、B8、B9、B12、B14、B17、B21
|
3.68
|
0.40
|
Waiting time
|
B3、B10、B11、B13、B16
|
2.91
|
0.52
|
Improvement of Outpatient Service Processes: A Case Study of the University of Hong Kong-Shenzhen Hospital |
(2) Analyzing the Correlation between Measurement Variables and Latent Variables
The correlation between "service value" and the price/performance ratio of medical service is the closest, with the correlation coefficient reaching 0.769. The next closest correlation is between inspection fees and therapy effectiveness. Although service value is also related to general doctors’ medical expertise as well as hospitals’ environment, comfortableness and sanitary conditions, the degree of correlation is not significant.
The correlation between service attitude and physicians' diagnosis and treatment is the closest, with the correlation coefficient reaching 0.732. The degree of conscientiousness of doctors, namely their work attitude while examining and treating patients, has the second closest correlation with service attitude, with the correlation coefficient reaching 0.682. Furthermore, patients' satisfaction level with appointment service, pharmacy staff’ service, hospital cashiers’ service and hospital guidance system have the third closest correlation with service attitude, with each correlation coefficient reaching more than 0.3. Data show that the attitude of hospital patient guide when answering questions, patients’ choice of doctors by patients according to their own will, the respect for patients while choosing treatment protocols, the protection of patients' privacy, the attitude of the personnel of the Medical Examination Department are also correlated with the service attitude. But the degree of such correlation is not significant, with the correlation coefficients all below 0.3.
Waiting time is most closely related to medical examination, laboratory test, and drug dispensing wait, with the correlation coefficients reaching 0.516, 0.462 and 0.327 respectively. But waiting time has a weak correlation with queuing and waiting for triage and waiting to pay fees, with the correlation coefficients both below 0.3. After a comparison of the values of all correlation coefficients, it can be known that the waiting time for medical examination, laboratory test, and medicine dispensing is relatively long and can significantly influence patient satisfaction. This should be given priority in process optimization. Though patients have to wait for a long time to get treatment, it does not have a huge influence on patients' satisfaction, which is probably because patients have the lowest expected value or the highest degree of tolerance towards waiting to be treated.
Given that the normality of the survey data could not be guaranteed, it was decided to conduct the Wilcoxon rank sum test to analyze the influence of some basic factors, such as gender, occupation, and age, on outpatient service satisfaction. As a result, factors such as gender, age, payment method, and clinic department will significantly influence outpatient service satisfaction. The conclusions are as follows:
a) Male and female have quite different comments on service attitude and waiting time. To be specific, the comments from men are much higher than that of female.
b) Age also has a certain influence on the satisfaction of service attitude and waiting time. Specifically, people 36 to 45 give the highest comments while people 46 to 55 years old produce the most negative comments. Furthermore, the older people make the higher comments on waiting time.
c) Payment method also has certain influence on customer loyalty. To be specific, patients with medical insurance that covers part of their medical costs rank the first in terms of loyalty, while patients enjoying free treatment or medical insurance that covers all the costs rank the second, with patients who seek for medical treatment at their own expense ranking the last.
d) Clinic department is also a factor that influences the waiting time. It was found that the waiting time for treatment in Departments of Gynecology, Obstetrics and Pediatrics is much longer than that in other departments. Therefore, the hospital should focus on the Departments of Gynecology, Obstetrics and Pediatrics while improving its process.
In terms of improving the outpatient hospital service process in the interests of patients, it can be expected that there are mainly three medical service processes closely related to the interests of patients, including departmental treatment, test and examination, and diagnosis and treatment. Since the improvement of other processes such as registration, triage of treatment, payment and drug dispensing cannot bring significant benefits to patients, they are defined as non-value-added process. Therefore, the optimization of process can be carried out by reducing, integrating, and simplifying the nonvalue-added processes while ensuring the normal operation of the above-mentioned three processes. The theories studied made it possible to highlight these conclusions.
According to the revised Fig. 2 of standardized coefficients distribution, the waiting time required in different processes has different effects on patient satisfaction, which can be ranked from large to small as follows: examination (B11), testing (B10), drug dispensing (B13), triage of treatment (B3) and payment (B16). Their corresponding coefficients of relationship are 0.516, 0.462, 0.327, 0.283 and 0.276. Hence, reducing the waiting time of examination, testing, and drug dispensing can efficiently improve patient satisfaction.
After an analysis of the current outpatient service process, the source of inefficiency has been found and can be summed up into the following aspects.
(1) The overly subdivided departments and the lack of medical information sharing result in a poorly-organized and discontinuous outpatient process. Due to the over-subdivision of functions, patients have to go back and forth between different departments, leading to the great mobility of patients within the hospital. Currently, some consulting rooms, pharmacy, examination department, and testing department are even located in different floors. When a doctor ask his or her patient to have a laboratory test, the patient has to go out of the consulting room, find the medical laboratory with the test report, and then receive the testing. After the test, the patient has to wait for the result, go back to the consulting room again, ask the doctor to prescribe medication and pay for the fee. Only after the above processes are finished can the patient get the medicine. The outpatient process is even more complicated when the patient needs to be transferred to another hospital or the patient needs to visit different departments. Additionally, lack of information sharing will also result in poor coordination and connection between different departments of their business. For example, since a doctor knows nothing about the inventory of medicine when he or she prescribes, only when the patient goes to the cashier does he or she know that the medicine in the prescription has been sold out. The patient has to return to the consultation room to ask the doctor to change the prescription. Such situation occurs from time to time in the hospital, not only increasing the mobility of patients between the consulting room and cashier, but also affecting the orderliness and continuousness of the process.
(2) The unreasonable architectural layout of the outpatient service leads to increased patient mobility and waiting time. In fact, the layout of medical technology building and departments will directly influence the efficiency of process. For example, the lack of signs in hospital or the overly small font size of characters on signs will further increase patients' mobility and waiting time in different service processes. Besides, nurses for medical guidance, knowing little about the categories of diseases due to the lack of training, cannot provide efficient service for patients. Furthermore, the location of some departments, such as Orthopedics Department and Obstetrical Department, is not well-designed in the architectural layout. The Orthopedics Department is located on the second floor, while the Obstetric Department is on the third floor, which poses great difficulties for patients to move around.
(3) Medical and health resources are insufficient and unevenly distributed. Although a comprehensive outpatient appointment system has been established in the hospital for the consultation process, the number of medical staff and examination equipment still cannot meet the needs of patients, since the hospital has only been open for a short time. In light with the increasing number of outpatients, a further expansion of the hospital must be carried out. Besides, the comparatively uneven distribution of medical resources also leads to the uneven mobility of patients in different departments to some extent. As analyzed in the last chapter, the Department of Gynecology and Obstetrics, the Department and Pediatrics Department of the hospital receive the majority of patients. However, the dermatologists in the Department are comparatively insufficient.