A series of environmental problems have brought a range of implications on human survival, including health conditions and social security, which raise concerns in both academia and the general public(Seroka-Stolka & Fijorek, 2020), especially during periods of digitalization(Ramos-Meza et al., 2021). Given the tremendous environmental hazards, increasing governments worldwide set priorities for environmental protection to sustainable development(Yasin, Huseynova, & Atif, 2022), and the signing of the Copenhagen Accord in 2009 marked a consensus of responsibility in reducing greenhouse gases and addressing environmental issues in the world.
Prior studies mainly explored how to amplify environmental governance in the field of formal institutions, including legal regulation(Du, Li, & Wang, 2022), environmental auditing(Z. Xu, Dai, & Liu, 2022), etc. Still, few studies documented the implication of informal institutions on environmental governance. The informal system has a wide range of constraints and can implicitly influence the environmental governance behavior of economic participants by disciplinary supervision and internalization of transmission, which plays a supervisory role in the production process(Li et al., 2022). Given the monitoring role of the informal system, numerous developed countries have attached great importance to external informal systems in environmental governance, and introduced it as a complement to formal environmental governance, including environmental information disclosure and public participation, etc.
Media, as a typical informal institution, has been crucial in delivering the public's growing expectations for environmental governance in the context of digitalization(Dutta et al., 2021; Shan, Peng, & Wei, 2021). Numerous studies within the field of media have confirmed that media attention plays a governance role in alleviating information asymmetry, generating public pressure through reputation, as well as administrative intervention(Deephouse, 2000; Gentzkow & Shapiro, 2006; Su, Guo, & Song, 2022). In addition, some literature investigates considerably specific issues addressed by media attention in corporate governance, including corporate compliance(Khan & Sukhotu, 2020), corporate social responsibility(Berkan, Leonardo, & Stefano, 2021), and green innovation(Chen, Jin, & Li, 2022). In light of the media attention on environmental governance, related studies have focused on the perspectives of regional government governance(Xian Gao & Lee, 2017), corporate resource supply(Chae, McHaney, & Sheu, 2020), and industrial change(Ning, 2022).
However, the existing research on media attention and environmental governance still suffers from the following shortcomings: On the one hand, existing research fails to evaluate the mitigation of environmental pollution, which pays extra attention to environmental governance practices(Burke, 2022; Tang & Tang, 2016). On the other hand, previous findings lack empirical research evidence from developing countries. Existing studies have been analyzed mainly from the perspective of developed countries in this domain(Bansal & Clelland, 2004; Desai, 2014; Hoffman & Ocasio, 2001). The issue of environmental pollution in developing countries is particularly serious(Das, 2020), which are in the process of accelerating industrialization and integrating into the global economic system based on lower environmental pollution costs(Das, 2020; Dispensa & Brulle, 2003). To a large extent, it is essential to explore the implication of media attention on environmental governance in developing countries in regard to improving global environmental governance.
To bridge the research gaps, this paper employs China’s A-share public companies as samples and empirically tests the relationship between media attention and corporate environmental governance spanning from 2011 to 2021. We measure environmental governance in light of both governance behavior and environmental investment, and the number of media reports on the firm as a proxy for media attention. Then, the interaction of media attention on environmental governance is exploited to analyze the conducting cross-sectional analysis and plausible mechanistic exploration. After the empirical test, the mechanisms display that media can act as the "fourth power" independent of the legislative, administrative and judicial power, and play a "supervisory effect" to amplify environmental governance.
Our paper contributes to the literature in three aspects. First and foremost, we provide the first comprehensive evaluation between media attention and environmental governance by focusing on both environmental governance practices and pollutant abatement with a quantitative model. To our current knowledge thus far, the close paper to ours is Tang and Tang (2016) and Kong, Kong, and Wang (2020), which provide empirical results of the interactions between media attention and environmental governance behavior. Our paper investigates the implication of media attention on environmental governance, focusing not only on pollution control behavior, but also pollutant abatement.
Second, our results provide quantitative evaluations that media attention can generate supervisory effect in the field of environmental governance, which enriches the knowledge and understanding of informal institutions in corporate governance. Our quantitative results provide observations on how media attention can mitigate information asymmetry, perform reputation pressure, and administrative intervention, providing a reference for understanding the magnitude of media influence in curbing pollution emissions, and for future comparisons.
Finally, this paper provides substantial evidence that media attention can significantly affect environmental degradation in developing countries. Given the middle stages of industrialization and imperfect institutions, environmental pollution problems in developing countries are becoming increasingly severe, and are currently the focus of environmental management. However, previous findings are mainly focused on the developed countries and thus ignore critical developing economies. To address the gaps, we take developing countries into consideration and analyze the impact of media attention on environmental governance.
The remainder of this paper is organized as follows: Section 2 presents the theoretical analysis and hypotheses. Section 3 is the research design, including sample selection, variable settings and model construction. Section 4 reports empirical test results, including baseline results, robustness tests, and cross-sectional analysis. Section 5 provides further analysis to explore the possible implication mechanisms. The last section is a brief conclusion and provides policy implications.