Early work on SM and ED focused primarily on the association between overall time spent on SM platforms and causal factors for ED, such as worsened body image, body dissatisfaction, and lower self-esteem (17). However, current research recognizes the increasing role of appearance-based engagement on SM platforms (29) and the complex interactions with body image and body satisfaction (30).
The literature review findings are presented as per the schemata in Figure 2 that displays the main themes found in the existing literature surrounding HVSM and ED/DE and include: Time spent, type of engagement with an emphasis on selfies, and gender differences.
1.0. Time Spent on HVSM
There is robust evidence regarding the negative effects of HVSM on body image, depression, social comparison, and DE (31). However, weight and appearance related esteem mediate the relationship between excessive time on SM and restrained eating across genders, and appearance esteem mediates the relationship between excessive time on SM and emotional eating for females (32). A study from Bangkok with 246 participants with a mean (SD) age of 15.7 (1.9) years, 40% of which were male, found similar results (33).
Furthermore, a cross-sectional survey of 1,765 young adults showed that compared with those in the lowest quartile, participants in the highest quartiles for SM use volume and frequency had significantly greater odds of having eating concerns (adjusted odds ratio, AOR 2.18, 95% CI 1.50 to 3.17 and AOR 2.55, 95% CI 1.72 to 3.78, respectively) (34). Similarly, data from 996 adolescents showed that greater daily time spent using Instagram was associated with significantly higher incidence of DE behaviors for girls (35). Comparable results were reported in a longitudinal study from Iceland (36) and a cross-sectional study from Spain (37).
In another study, 210 girls with a mean age of 15 years self-reported on measures of online appearance-related activity, social comparisons to female target groups, internalization of the thin ideal, body dissatisfaction, and self-esteem. Body dissatisfaction was significantly related to (i) time spent engaged in social comparisons and (ii) upward social comparisons with various female targets while online (38). A study from Louisiana observed that females were more likely to use SM (p < 0.001) and report body image issues (p < 0.001) compared to males. However, body dissatisfaction corelated with increased time spent on SM across genders (p < 0.001) (39).
Another study found that though overall, ED and control groups spent similar amounts of time online (6.21 hours, SD = 5.13), they spent this time differently. ED participants devoted more than half of their online time to eating, weight and body image, versus one-third for controls (t = -5.3, p < 0.0001, Cohen's d = 0.87). ED subjects also engaged more often in social comparison (t = 3.6, p < 0.005, Cohen's d = 0.65), had a higher online-offline friend ratio (t = 3.7, p < 0.0001, Cohen's d = 0.65), and more online friends with ED (t = 5.4, p < 0.0001, Cohen's d = 0.89). In comparison to controls, ED participants reported that HVSM forums and blogs gave them more eating- and weight-related advice, and a greater sense of belonging, social support, and safety resulting from anonymity, with effect sizes of 0.63-0.96 (40). Similarly, another study also documented that ED subjects spend extra time browsing food, weight and body image sites, in addition to other pro-eating sites (41) and may engage in extreme dieting behavior and compulsive exercise (22). Interestingly, another study revealed that neither TikTok nor Instagram use were predictive of subsequent increases or decreases in internalization of beauty ideals and body image self-discrepancy (42).
In summary, while females tend to spend more time on SM, time spent on HVSM and social comparisons significantly and positively correlate with measures of symptomatology of ED and negatively with measures of psychological health in both genders.
1.1. Gender Differences in HVSM Use
The literature is equivocal on gender differences in HVSM user with ED/DE.
An Irish study seeking to understand the processing of appearance-related content and potential strategies to protect body image found that males can avoid negative content and select positive content by using cognitive processing strategies such as critically evaluating body-related content, and psychologically distancing from and positively reframing challenging content (43). Males also viewed content posts by athletes and body builders (44). In particular, males who looked at content pertaining to fitspiration (a combination of “fit” and “inspiration,” which refers to media that inspires one to get physically fit through rigorous exercise and diet, were less concerned about their health and more concerned about their appearance (45). In contrast, females are more passive in their SM use, scrolling through accounts, posts, or images regarding weight loss, diet plans, and celebrity content (44).
Pro-eating websites, which increase the risk of DE and thus ED, have distinct gender differences. An experimental study explored outcomes such as body satisfaction and exercise motivation after looking at fitspiration posts compared with traditional messaging, self-compassion messaging, or no text (image-only control). Self-compassion messaging optimized positive outcomes among females, whereas images without associated text were found optimal for promoting positive outcomes among males (41). In contrast, another study with a similar design found that viewing fitspiration images promoted lower body satisfaction, whereas viewing self-compassion images lead to improved body satisfaction and appreciation across genders (46).
Both women and men are affected by thin/athletic-ideal media exposure (8). Perfectionism about physical appearance significantly mediates the relationship between Instagram addiction and body esteem (47). Upward comparison is a mediator of body dissatisfaction in females (48). Gender can also be a moderator of the positive association between sharing selfies and body shame (49).
With respect to posting selfies, there are distinct gender differences in terms of the nature of the selfies posted and their effect on personal characteristics. Posted selfies follow a gender stereotypical pattern with females sharing photographs featuring submissiveness and males highlighting masculinity (50). Females are more likely to take personal and group selfies, post personal selfies, crop photos and use photographic filters as compared to male counterparts (51). Though no gender difference emerged from selfies taken alone (52), selfies featuring others were more common among females (53). Selfie posting among females show a stronger association with leadership and/or authority, while male’s use of selfie seems to be linked to ideas of entitlement and exploitation (54). On comparison, male’s overall score on the Narcissistic Personality Inventory (NPI) scale correlated positively to posting one’s own selfies, selfies with a partner and group selfies, unlike females where selfie posting was unrelated (55). On the other hand, ideal image exposure had negative effects across genders (56).
Overall, there are gender differences in the posted SM content related to body image and eating behaviors, the type of engagement and the psychological involvement.
A few salient studies characterizing gender differences in HVSM use are tabulated in Table 2.
2.0. Photo Investment and Manipulation
Current evidence suggests that photo-centered activity, rather than total time spent on HVSM contributes to adolescents’ body image disturbances (59). In preparation to posting selfies, users typically engage in photo investment and photo manipulation (60), i.e. using filters (61). This practice’s effect on ED causal factors is mixed (16).
While prior studies have found a positive relationship between photo investment and manipulation and the development of ED causal factors (62), a few studies did not find a significant association between photo manipulation and body dissatisfaction. A randomized control trial found that photo manipulation was not significantly associated with worsened mood and body image dissatisfaction when compared to the act of posting a selfie (63). In other words, while editing photos without posting causes an immediate decrease in weight/shape concerns and a delayed decrease in sadness, posting photos reinforces urges to exercise and restrict food intake, and increases anxiety (64).
It is important to note that there is a “feedback loop” with photo investment, meaning that photo-editing is a consequence of body dissatisfaction, and body dissatisfaction further reinforces the behavior of editing, for an Australian study found that photo manipulation and investment is associated with greater body dissatisfaction and negative appearance evaluation increased photo manipulation (65). The loop is driven by increased body surveillance and heighten awareness towards perceived flaws and imperfections (66).
Therefore, literature regarding impacts of photo investment and manipulation are mixed with the latest study finding that body appreciation, not photo editing and manipulation, is the final determinant risk factor for ED; a more recent comprehensive review tabulating narrative synthesis (22 studies) found that while nearly half (n=10) of the included studies found an association between photo-editing and body-image, 4 reported mixed results, and 3 highlighted indirect associations between photo-editing and body-image concerns that were influenced by several constructs, including rumination and self-objectification (18).
2.1. Posting a Selfie on HVSM
Selfie posting is a social behavior related to attention-seeking, communication, and entertainment motivations (67). Additionally, selfie posting and self-objectification are bidirectional, in that is selfie posting may precede or result from appearance dissatisfaction (68). A study from the United States and China showed that 98% of participants (aged 18-24) took selfies, and a majority shared selfies 3 to 20 times daily (69). In another two staged study, posting edited photos was associated with greater eating pathology and anxiety, whereas editing photos without posting caused an immediate decrease in body image concerns and delayed decrease in sadness (64).
This form of engagement is a double-edged sword. A study using the Selfitis Behavior Scale (SBS) found a positive relationship between selfie posting and increased self-confidence in the short term (70). Over the long-term, posting selfies resulted in worsened mood and body image, and posting retouched selfies resulted in more harmful effects (70).
Though there is complex relationship of selfie posting with body image and thus ED, offline selfies (taking selfies that are not shared), known as body-checking, is related to greater ED symptom severity in most research (71).
2.2. Viewing Other’s Selfies
Through HVSM, adolescents can view their peers idealized and edited photos. Viewing others’ photos on HVSM risks DE through increasing body dissatisfaction and appearance comparisons (2).
Adolescents high in trait social comparison may be especially vulnerable to the deleterious effects of viewing others’ photos on body image and satisfaction (72). A Singaporean study showed that there is negative association between participants' photo browsing and editing behaviors and body esteem that is mediated by peer appearance comparisons, regardless of the direction of the comparisons involved (73).
Furthermore, the newly developed comprehensive Social Media Appearance Preoccupation Scale (SMAP) whose subscales include Online Self-Presentation, Appearance-Related Online Activity, and Appearance Comparison, also substantiated associations with DE (74).
2.3. Viewing One’s Own Selfies
Adolescents are also highly attuned to quantifiable metrics of peer approval in the form of likes, comments, friends, and followers (75). Among adolescent Australian females, many friends on SM has been shown to positively correlate with body image concerns (76) and dieting (77). In terms of likes, neuroimaging studies have demonstrated greater activation in the brain’s reward circuitry (e.g., the nucleus accumbens) when adolescents view photos that receive high numbers of “likes,” especially when these were their own photos, suggesting that quantifiable approval of one’s online self-presentation may be especially rewarding. Additionally, the number of likes has been found to influence female’s inclination to continue sharing objectifying selfies on HVSM (75).
Peer approval is communicated through comments on adolescents’ posts. Longitudinal evidence suggests that HVSM use is generally associated with more appearance-related peer comments on adolescents’ SM posts (78). Though the same study found that peer appearance-related comments are unrelated to body dissatisfaction, positive appearance related comments (compliments) have been implicated in adolescent girls’ self-objectification (79). However, negative appearance related comments may be linked to adolescent females’ lower self-esteem and depression and to males’ tendency to act out (80).
In summary, the literature shows that each state of the process of the selfie, including preparation, posting, and viewing, is associated with risk factors for ED, such as negative effects on self-esteem, body satisfaction, and body image.
Based on these results, we propose a model of ED/DE through a triangular, dynamic relationship between the host (individual with ED/DE), agent (HVSM use and engagement) and environment (food intake, exercise, edited selfies) (Figure 3). With regards to the host, there are a variety of biological (age, sex, and genetic predisposition) (81), and psychological (low self-esteem, perfectionism) (17) and social factors (family, SM, gender) that influence an individual’s susceptibility to develop ED. We hypothesize that the relationship between the individual predisposing factors and the development of ED may be linked to HVSM use, namely the number of HVSM platforms used and maladaptive use, because HVSM use promotes the development of recognized causal factors for ED, such as low self-esteem and body dissatisfaction (82). In an environment where practices like dieting and exercising are prevalent in the real world and processes like editing selfies and posting edited selfies are common on HVSM platforms, individuals’ inclination to use HVSM increases. In summary, it is the interaction of HVSM use and the individual’s engagement with the real and virtual world that affects the development or worsening of ED symptoms in individuals with risk factors.