Table 2. Overview of themes and subthemes illustrated with quotes per focus group section.
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Section 1: Exploration of perceptions on value of use
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Themes
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Subthemes
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Illustrative quotes
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Theme density (%)*
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Promote security for PwDs
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· Location finding
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P2, Business: “Security is guaranteed by the product since for example, when PwDs do not come home at a specific time, they can be located.”
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nb = 5 (71)
nh = 3 (50)
nr = 6 (67)
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Counterargument
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· Risk reduction
· False sense of security
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P2, Business: “A lot of people have been saved with these products from freezing, drowning, etc.”
P15, Research: “I can see with the app where a PwD is, on which street corner, but I can’t see whether s/he is crossing at a red light or not.”
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nb = 0 (0)
nh = 0 (0)
nr = 1 (11)
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Promote independence for PwDs
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· Autonomous mobility
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P15, Research: “These products can also help maintain or increase the freedom of movement and independence of PwDs.”
P6, Business: “If you don’t have such a system, then you have someone telling PwDs: “Stop” Stay put! Where are you going again?”
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nb = 3 (43)
nh = 4 (67)
nr = 6 (67)
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Counterargument
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· Social engagement
· Feeling tracked
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P15, Research: “Yeah I mean like when you can see a daily profile of PwDs—where one likes to go, spend their time, what they find interesting in their neighbourhood.”
P5, Business: “The persons that wears the product can feel like they are being tracked, and that’s not a good feeling.
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nb = 2 (29)
nh = 2 (33)
nr = 2 (22)
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Reduce stress and burden for CGs
Counterargument
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· Assistance with remote location
· Efficient resource utilization
· Uneasiness about tracking
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P2, Business: “It makes me feel more secure because I’m worried that my [fictitious] dad might not find his way back home although he might be able to… We have clients come up to us and say: ‘Thank you, thank you, thank you! We can let our father, uncle, etc. walk alone again.”
P6, Business: I see monitoring also positively. There are a lot of people in professional care settings or CGs who feel responsible in providing this monitoring.”
P22, Research: “To make it easier to care for PwDs… It might be more comfortable for formal care settings because they can save on personnel or invest less time in these [locating] task.”
P5, Business: “But also CGs that use the product can feel uneasy because they are tracking PwDs.”
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nb = 2 (29)
nh = 2 (33)
nr = 5 (56)
nb = 1 (14)
nh = 0 (0)
nr = 0 (0)
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Abbreviations: n, number; nb, = business; nh, = healthcare; nr = research.
NOTE. Percentages in parentheses rounded to nearest whole number.
* Theme density calculated based on professionals’ written keywords or phrases and supplemented by contributions in the open discussion.
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Table 2 (continued)
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Section 2: Exploration of adoption barriers
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Themes
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Subthemes
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Illustrative quotes
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Awareness limitations
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· Low knowledge transfers between stakeholders
· Lack of overview of available products
· Limited retail access to products
· Low technological affinity of end-users
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P14, Research: “I can’t use what I don’t know exists. That’s the main problem I learned after conducting 105 interviews [with PwDs and CGs].”
P11, Healthcare: “From the perspective of end-users, this is a product that I don’t know, that is unfamiliar… Product awareness is still largely inadequate.”
P2, Business: “My personal opinion: Way too early. End-users don’t know that these products exist.”
P21, Research: “General practitioners don’t have an overview of all commercially available products. The same goes for nursing facilities.”
P4, Business: “If CGs need it [GPS technology], where do they go? Where can you buy it? You won’t find it in a supermarket or media store! You first have to research it and if you’re not from this line of work, it’s hard [to find information].”
P14, Research: “Some [PwDs and CGs] say: ‘I’ve read or heard about this, but I don’t know where I can buy these products. I guess online’.”
P18, Research: “There are certainly older adults that are good with technologies, which have smartphones. But there are some older adults that have no experience—that are technology skeptic.”
P13, Healthcare: “We are talking about the age group 70 plus, right? The next generation will be more familiar with these technologies.”
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Technological limitations
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· Unsatisfactory reliability of location function
· Unsatisfactory accuracy of location function
· Poor battery performance
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P16, Research: “If it’s in the name, it has to work!”
P14, Research: “If it [location] doesn’t work reliably, it won’t reduce CGs stress and burden.”
P22, Research: “When one enters an underground parking lot or a building, then you can often pretty much forget about location. The product has to be more than 150% reliable. If not, you can forget it!”
P22, Research: “It should be low maintenance… You should be able to locate immediately, without having to wait for updates. And if there’s a discrepancy of a few meters and I’m in the pedestrian zone and there are a lot of people around, it could be that I don’t find someone who is two meters away.”
P16, Research: “The location of two minutes ago might not be valid.”
P3, Business: “If I need a GPS product all day, maybe it won’t last all day. And cellphones [for CGs] either.”
P1, Business: “How long does the battery last? Since our latest update, max two days…” [P4, Business: “Max? Yeah, that’s a problem.”]
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Product characteristic limitations
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· Complicated use
· Limited customizability
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P10, Healthcare: “A decisive factor is how easy the different functions are to understand… Regarding product functions, less is more.”
P12, Healthcare: “There is a PwD who lives in our nursing facility. He doesn’t leave the grounds without
his fanny pack. If you could put the product in his fanny pack and it would still work, that would be ideal.”
P16, Research: “Individual configuration... to set up a custom area ‘from this crossroad to here’.”
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Table 2 (continued)
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· Low end-user focus in product development
· Unsatisfactory and stigmatizing aesthetics
· Limited functionality
· Product costs
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P9, Healthcare: “I find it good that there are different functions, such as the emergency and two-way communication. But these functions should be individually customizable, looking at actual severity level and other factors.”
P3, Business: “What dementia severity does the person have? A one-size-fits-all product won’t work.”
P7, Healthcare: “Persons developing the technology don’t involve end-users. First of all to ask: ‘What do you want from your product? What should the product look like?’”
P2, Business: “PwDs and CGs are not our primary market group.”
P6, Business: “I think I’ve realized that we have to think a lot more from the perspective of end-users. This should always be the starting point and then think about hardware and so forth.”
P5, Healthcare: “Most products are not aesthetically pleasing for females.”
P10, Healthcare: “For the design, yeah, there’s black, but I would think of offering products in more colors. This should be possible.”
P1, Business: “The products are too big! We would gladly reduce the size if the technology would allow it… The problem is that you need space for a better battery, for power, for… And so that it’s comfortable to wear, particularly if it’s to be worn on the wrist.”
P1, Business: “Some products have security straps. But no one wants to walk around with such a thing!”
P11, Healthcare: “For the battery, there’s a signal notifying you when you are running low on power. Of course, the question is when you receive a notification. Because it’s totally annoying if the product starts to beep when you are alone. This might lead to more disorientation.”
P5, Business: “Geofencing is one aspect. I would program other intelligent functions, such as integrated temperature recognition. There are maybe other things at PwDs’ location that could active an alarm. So I would program intelligent systems.”
P7, Business: “I would like a product that notifies me when my [fictitious] mom leaves her home without the product.”
P22, Research: “And then an emergency recognition, so that when PwDs fall down or stumble on something, that the system recognizes this.
P1, Business: “The biggest barrier is always the price.”
P10, Healthcare: “There’s a cost problem at the moment. Can I afford this? Are there any additional costs once I use it? Products are simply too expensive.”
P5, Healthcare: “Cost is a big factor. Do I purchase it or not for the last phase of my life?”
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Unclear benefits
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· Unclear perceived need by end-users
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P11, Healthcare: “PwDs do not see that they need it [locating device]. At most, CGs recognize a need.”
P6, Business: “I can imagine that my fictitious father might need such a product. But whether he sees a need? There might be no recognized need.”
P2, Business: “No end-user purchases it out of prevention. All buy it because something has already happened.”
P8, Healthcare: “It [using a locating technology] of course depends on dementia severity.
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Table 2 (continued)
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· Reliance on other trusted locating methods
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P5, Business: “I [CGs] might pragmatically get more involved with the [local] community.”
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· Lack of studies and unclear clinical effectiveness
· Previous negative user experience
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P21, Research: “End-users should be more involved [in research and development]. They should test products and then we will better understand what needs to be improved.”
P1, Business: “We need the Charité and the German Alzheimer Society to come out with studies. Then there will be a bigger discussion.”
P2, Business: “There are dementia severities, and then it’s always the question: ‘How long can I [CGs] let PwDs move about and use the product [without studies with PwDs with different AD severities]?”
P19, Research: “I can’t evaluate products as a lay person. Do I need it? Does it work?”
P1, Business: “The technology is constantly changing. And those [end-users] who did test it three-four years ago… they had bad experiences. And if it doesn’t work on the first attempt: Next! Forget it!”
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Ethical concerns
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· Balance between autonomous mobility of PwDs and control by CGs
· Unclear information on data privacy and security
· Unclear legal rights on location of others
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P19, Research: “As a PwD, I have my autonomy, I have my rights. I might not know that I am being located at a particular time. But for CGs, that’s really not a problem because they have a sense of security. There’s a big difference between medical professionals and CGs, where medical professionals say: ‘That’s an infringement on personal freedom’, and CGs say: ‘I don’t care. I have to know where [PwD] is!’”
P13, Healthcare: “There are also data security aspects, so basically the fear of being watched or controlled.”
P3, Business: “I think of tracking firms that collect large amounts of data, secretly collecting information on movement profiles… Do we reduce independence or increase security?”
P6, Business: “We are very involved with this at the moment. How many movement profiles can be programmed and saved, under which conditions, etc.? This is a very difficult situation at the moment for all businesses involved.”
P15, Research: “There are a lot of decisions at the moment on what is allowed regarding locating others.”
P2, Business: “Ultimately, it’s a legal problem with too many unknowns. Are we allowed to do this, to do that? This hinders commercialization. First get approval from a court of law. The external framework could be better. This is one of the main reasons why it [GPS technologies] has not spread so quickly.”
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Capital investment limitations
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· Lack of funding
· Low product development follow-through
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P1, Business: “There’s no one here [in the other groups] that I know was involved in product development, right? There’s a big discrepancy. We could all say how products should be and what could be done. But you have to have the money to do this…you first have to have the money to invest.”
P1, Business: “There are too many products that are not developed to the end.”
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Section 3: Exploration of services and information dissemination strategies
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Themes
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Subthemes
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Illustrative quotes
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Digital autonomy support
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· Installation and product training support
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P15, Research: “A support that’s really tailored to end-users. Particularly to help set up and configure the product.”
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Table 2 (continued)
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P3, Business: “If I use it for the first time, I would like to have an installation assistance on how to use the app that I can maybe turn on and off.”
P17, Research: “That you really have an on-location support that also makes house calls to help one get started with the product.”
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Counterargument
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· Automated technical support
· Case-management support
· Unclear affordability of services for end-users
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P6, Business: “…for example, that telephone numbers are listed on a website, that frequent questions such as ‘How to install the program’, etc. are provided.”
P5, Business: “Case-management service support… If I have a person with deficits, with a certain problem severity, then I can also offer other attractive service support features.”
P2, Business: “But these services have to be affordable and there are simply too many older adults that do not have the financial capacity.”
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Emergency support
Counterargument
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· Emergency call centers
· Lack of personnel and financial resources
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P10, Healthcare: “At a minimum [for emergency situations], there has to be a hotline.”
P17, Research: “It’s important to have an emergency support call service that answers whatever question you might have.”
P6, Business: “When an alarm is set out, because you have personnel changes every 24 hours, you have to have a lot of people that do this [job]. Who does it on the weekends?”
P22, Research: “support that is available 24/7…but this has to be financed. That’s also really expensive!”
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Information dissemination actors
Counterargument
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· Memory clinics
· Medical supply stores
· General practitioners
· Government-based local promotional activities
· Healthcare insurance companies
· Financial, time and lack of follow-up limitations of proposed actors
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P9, Healthcare: “You could involve memory clinics.”
P?, Healthcare: “It would be really easy to involve medical supply stores.”
P17, Research: “I think that general practitioners should be involved because they are typically the starting point. There’s a trust-based relationship there.”
P19, Research: “There’s a pilot project in [German city], where the government has set up a counselling center also for technology for older adults…They can advise you there…You can go to them, but they can also go to you.”
P5, Business: “What we need is support from an established healthcare insurance company that creates a ‘service-support platform’.”
P9, Healthcare: “But PwDs come here [memory clinic] at max every six months…”
P22, Research: “If my general practitioner talks to me about such products, I’d feel like they are trying to sell me something. I don’t go to my general practitioner for that.”
P19, Research: “GPs are saying: ‘What else are we also supposed to do?’ Who pays for this extra work?”
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Product acquisition
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· Retail options
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P19, Research: “At the moment, most products can be bought online. So there’s a lack of vendors with whom older adults can talk to. I think personal talks are extremely important.”
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· Trial periods
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P8, Healthcare: “I might see an ad for such a product and think: ‘Oh, that’s cool!’ But I still have no
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Table 2 (continued)
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experience with the product. Experience is elementary. If I don’t have experience, I won’t use the product.”
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P12, Healthcare: “For me, it would be a requirement that I can test the product first for two to three weeks without having to pay a big amount for this. Maybe a little fee, but not the entire amount.”
P16, Research: “For many, it’s important to be able to experience the product, to touch it, feel it. Maybe offer a trial purchase.”
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· Government subsidies
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P5, Business: “In nursing care, there are a lot of government care grants…different financial plans, how you can use these various services….”
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Product advertising
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· Promotion of independence and autonomy
· Need-based information targeted toward end-users
· Seal of quality from trusted organisations
· Addressing data security concerns
· Addressing key product and service details
· Stigmatizing visuals
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P2, Business: “We are trying to erase the word tracking.”
P3, Business: “We’ve replaced the word tracking with guardian angel.”
P10, Healthcare, flyer-feedback: “And particularly in old age, the importance of remaining independent without sacrificing comfort and safety.”
P11, Healthcare, flyer-feedback: “I prefer the description on this flyer. It’s simple and contains all you need to know… I see security, quality of life, liberty. The visual presentation is good and the font size is nice and large. This other flyer is not directed toward PwDs, but rather only toward CGs.”
P1, Business: “There have to be institutions. That’s why I’m here today… In the end, the Charité or similar is missing. The stamp from ISO does not suffice. When Charité or German Healthcare Ministry is visible, then there’s a completely different quality level that is achieved.”
P20, Research: “It could be a marketing problem… for example, that it’s not clear that it can be avoided that everyone sees my data and locate me. If I don’t know that, I don’t buy it.”
P10, Healthcare: “This aspect [data security] has to be covered in product advertising.”
P16, Research: “I really think that there is a general lack of clear information on data security. It’s really important that data security is communicated and mentioned and that it’s theoretically possible for a third party to access data sensitive information. So that people know what to do in such situations.”
P5, Business, flyer feedback: “What I still don’t know is whether I have to take the watch off every day and charge it.”
P6, Business: “Let’s say I receive a message at 4am about my mother and this happens three nights in a row. I’ll be woken up and I can’t really help… What happens then?”
P19, Research, flyer feedback: “This picture is a no-no for the current generation of older adults.”
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Counterargument
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· Conventional advertising platforms: television, magazines, pharmacies
· Financial limitations
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P14, Research: “There are probably people that don’t check online for this [GPS product], but rather watch TV. So maybe use TV ads to multiply information.”
P22, Research: “I saw an ad in [free magazine with large older adult readership] about a high blood pressure product. I thought that was really good. A magazine that a lot of older adults read—not just PwDs and CGs. And the magazines are free. You can just take one.”
P14, Research: “Maybe there should just be ads placed in pharmacy windows.”
P1, Business: “I don’t produce million-dollar TV ads.”
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