Physical exercise as an important section of a healthy lifestyle has become a public consensus (Li & Ma 2011). Previous studies have found that participation in regular physical exercise can promote the development of personal physical and mental health (Taghian et al. 2014), and bring quite a few health benefits to life, study, and work (Kruk J., 2009). Therefore, as a group of college students who promote the future development of society, it is of great significance to form good adaptive exercise behavior habits for their future development. Meanwhile, in recent years, there have also been some excessive exercise behaviors that are not conducive to physical and mental health among college students, sometimes called exercise dependence behaviors (Li et al., 2015). Veale first proposed the concept of exercise dependence in 1987, arguing that people with exercise dependence behavior often take physical exercise as one of the important contents of their daily life. Once regular physical exercise is stopped, adverse physical and mental symptoms such as insomnia, anxiety, loss of appetite, and irritability, similar to those caused by withdrawal from drugs, can occur (Veale, 1987). Accordingly, it is of practical significance to explore the factors of Chinese college students' adaptive and maladaptive exercise behavior and to intervene in these factors.
Deviance regulation theory (Blanton & Christie, 2003; Blanton, Stuart, & Van den Eijnden, 2001) suggests that an individual’s identity and relevant social norms (weight bias) influence behavioral decisions. Individuals are motivated to be unique when doing so is associated with positive evaluations, but also are motivated to not stand out when standing out may be perceived negatively. Based on the deviance regulation theory, adaptive and maladaptive health behavior intentions such as hand washing (Hall & Blanton, 2009), marijuana use (Dvorak et al., 2018), alcohol use (Ferrer et al., 2012), and condom use (Blanton, VandenEijnden, et al., 2001) can be predicted. Several researchers have developed some alcohol dependence intervention programs based on social norms, and achieved positive intervention effects (Dvorak et al., 2016, 2018). So far, deviance regulation theory has not been applied to the field of study of physical exercise behavior (adaptive or maladaptive exercise behavior). However, the theory suggests that individuals with an exercise identity will behave in a manner consistent with their identity, that is, actively participating in physical activity, and may gain approval from others. Research evidence of exercise psychology shows that factors affecting college students' physical exercise behavior mainly include exercise identity (Murray et al., 2013), weight bias (Palermo et al., 2021), exercise motivation (Li, 2018), psychological needs (Li, 2018), and social fitness anxiety (Cook et al., 2015). Therefore, based on the theoretical framework of deviance regulation theory, this study attempts to explore the relationship between college students' exercise identity, weight cognitive bias and physical exercise behavior.
Exercise identity is defined as the extent to which a person observes exercise as part of who they are. Exercise identity is associated with exercise behaviors broadly, including greater frequency of exercise (Strachan et al., 2009; Verkooijen & de Bruijn, 2013), exercise effort (Anderson et al., 1998), and commitment to exercising (Lu et al., 2012). However, these studies mainly reflect adaptive exercise behaviors from exercise results, that is to say, these studies are based on the premise that exercise promotes physical and mental health. Only a few studies have investigated the association between exercise identity and maladaptive exercise behavior (exercise dependence behavior), and exercise identification is a risk factor for exercise dependence (Allegre et al., 2006). Individuals with a strong exercise identity are more likely to be motivated to engage in exercise behaviors and may be at particular risk for maladaptive exercise (Murray et al., 2013). Exercise identity is central to exercise-dependent behavior. Maladaptive exercise behaviors can both reinforce exercise identity, as well provide the opportunity to present as unique in a way that generates positive evaluations from others (Murray et al., 2013). For example, regular exercisers are considered to be more physically attractive, fitter, stronger, and healthier than non-exercisers (Ginis et al., 2003). Furthermore, some studies suggest that exercisers are perceived as more independent, intelligent, friendlier, and braver than non-exercisers (Mack, 2003). These studies suggest that exercisers have benefits in self-presentation that may be heightened for individuals who hold exercise as central to their identity.
One norm-based attitude that may be relevant to whether exercise identity leads to adaptive or maladaptive exercise behaviors is weight bias. Weight bias is defined as negative attitudes directed toward individuals who are perceived to have excess body weight (Forbush et al., 2013). Although the relationship between exercise identity and weight bias is ambiguous, individuals who hold exercise as an important aspect of their self-identity (e.g., personal trainers) are documented to demonstrate bias towards individuals with excess weight. For example, personal trainers may discriminate against overweight clients and be reluctant to coach overweight exercisers (Flint & Reale, 2018; Ntoumanis et al., 2018). Notably, fitness professionals and personal trainers also hold weight biases for the average exercisers (Flint et al., 2015; Robertson & Vohora, 2008), and regular exercisers have a high sense of exercise identity (Anderson & Cychosz, 1995). Taken together, it can be inferred that people with high exercise identity have weight bias, which can enhance the association between exercise identity and adaptive or maladaptive exercise behavior.
In summary, this study based on the deviance regulation theory to investigates the relationship between college students’ exercise identity, weight bias and adaptive and maladaptive exercise behaviors, focus on exploring the moderating role of Chinese college students’ weight bias between exercise identity and adaptive and maladaptive exercise behavior.