Using the results from a self-reported online survey in Thailand, this paper has investigated the prevalence of accidents and the rate of hospitalization among app-based MFDR. The paper also explored the prevalence of risky behaviors and concerns, as well as potential associated factors that affect the rates and severity of accidents.
The results showed that around 18.9% of MFDR reported having been involved in at least one accident during the last six months. About 14% were major accidents. Of these, 2.4% required hospitalization. These rates are lower than the self-reported crash rate of conventional MFDR (riders who work for one specific restaurant) in China, which ranged from 21.4 to 75.0% (Fuxiang et al., 2019; Zheng et al., 2019). The rate of major accident hospitalization was also remarkably lower than a self-reported study in Greece, which was approximately 25% (Papakostopoulos & Nathanael, 2021). The rate of major accidents may be underestimated as a result of our inability to identify riders who died or suffered serious injuries.
MFDR who ran red-lights or had concerned about customers' behaviors were significantly associated with major injuries. It is noted that red-light running is a serious traffic law violation behavior in Thailand. From previous research in Thailand, although running a red light accounts for only 2% of all causes of traffic accidents, most of the accidents result in severe injury or even death. (Jensupakarn & Kanitpong, 2018; Kanitpong, Jensupakarn, Jensupakarn, & Jiwattanakulpaisarn, 2015). These rates are low compared to self-reported RLR rates among commercial motorcyclists (riders who work based on customer demand eg. sending parcels, delivering foods, motorcycle taxi) in Malaysia (9.6%) (Supramani, 2021) Vietnam (20%) (Nguyen-Phuoc et al., 2020) and in Greece (30%) (Choi et al., 2022). The explanation may be due to several reasons such as time of day, length of yellow time interval, approaching speed, and distance from the intersection warning sign to the stop line (Jensupakarn & Kanitpong, 2018). In addition, the riders' decision-making is significantly influenced by the 'time pressure' of delivering the food (Papakostopoulos & Nathanael, 2021). MFDR tend to violate traffic laws such as running a red light to deliver the food as fast as possible(Grunebaum, 2020). The MFDR will also gain a benefit from making the customer satisfied with the services, this issue will be discussed later. There are numerous reasons for Thailand's ineffective law enforcement, such as the excessively low RLR fine or inadequate enforcement of traffic violations. To lessen the number of RLRs, the traffic department might consider raising the fine or installing red-light cameras in other cities apart from the capital (Retting, Ferguson, & Hakkert, 2003).
The behavior of customers has a significant impact on major accidents. Customers play a significant role in the food delivery industry since they can evaluate the performance of each app-based MFDR through ratings, comments, and reports. If a rider is reported with bad behaviors or delayed delivery, the food-delivery firm can lock their account for several days or even ban the rider permanently. On the other hand, if the riders can maintain high ratings, they will increase the earnings of each ride through the incentive reward program (Gandini, 2019). Similar to MFDR in Thailand, many MFDR in Malaysia also had stress and concerns from the customers about the duration of delivery of food, hence they violate traffic laws to get high income and avoid complaints from customers (Bavani, 2021; Rusli, Mohammad, Azreena Kamaluddin, Bakar, & Hafzi Md Isa, 2022; Tuan & Mateo-Babiano, 2013). Since the customer's rating significantly affects the rate of accidents, the firm should adjust the customer rating system concerning real-time events (such as climate, accidents, rush hour, etc.). The ‘Rating Back’ method could be used in this situation where it is permissible for riders to rate the customers back, based on their manners and behaviors. Customers with high ratings will receive additional benefits such as a discount. Like other companies, the riding firm could also pay the riders on a monthly basis, rather than basing their salary on the number of orders and customer ratings.
It was found that riders who worked ≥ 48hours per week and slept < 6 hours per day were associated with an increased risk of involvement in any accidents. These findings are consistent with a previous study in China (Zheng et al., 2019). Extending the working hours can lead to an increase in risk exposure to traffic accidents (Wolfe, 1982). The possible explanation may be due to the fatigue of riders which has a significant effect on work and riding safety. The reasons why fatigue is related to accidents are complex. The causes of fatigue and low alertness that increase driver risk have been attributed to a variety of factors such as health status, hours performing the task, sleep deprivation, stress, task demands, and circadian rhythm (Taylor & Dorn, 2006). Under Thai labor laws (Labor Protection Act B.E.2541 Chap. 2 Section 23), the maximum number of hours an employee can work is 48 hours per week but the app-based MFDR is not included, these MFDR are classified as "informal employees". As a result, there is no limit on the maximum number of work hours for them. They also do not receive any insurance coverage, protective equipment, sick pay or healthcare rights (health check-ups, health insurance) (Jongrak, 2021).
As previously stated, the poor safety culture of the food delivery industry can be reflected in the results that around 85% of respondents frequently engaged in at least one risky behavior listed in the questionnaire. Other nations, including Greece, China, Korea, and Vietnam, also have these delivery norms (Nguyen-Phuoc et al., 2020; Papakostopoulos & Nathanael, 2021; Zheng et al., 2019). Of all risky behaviors that were considered, ‘using a mobile phone while riding’ had the highest prevalence with 78.8%. These results are similar to the studies which focused on motorcycle taxis in Vietnam (52-91.6%) (Nguyen-Phuoc et al., 2020; Truong & Hang, 2019). These findings are not surprising since smartphones are inevitable gadgets for every MFDR. These riders need mobile phones to communicate with customers and restaurants. Some riders also use their phones for work and navigation, which could distract them and impair their awareness while riding (Oviedo-Trespalacios, Haque, King, & Washington, 2016). The second most common risky riding behavior was ‘using one hand to ride’ (29.1%). This is considerably less than previous research in Greece (70%) (Papakostopoulos & Nathanael, 2021). In Thailand, it is illegal to use a hand-held device while riding and the riders will be charged with an offense of 30.0 USD (February 2023). Riders can still legally use a device hand-free while riding. Currently, there are still no definite numbers of food delivery riders who are using a device hand-held and hand-free in Thailand. However, using a mobile phone, whether hand-held or hands-free, is distracting and dangerous to all traffic drivers, which eventually results in accidents and injuries (Al-Jasser, Mohamed, Choudry, & Youssef, 2018; Ortega et al., 2021) .
Interestingly, the non-use of the helmet is the least risky behavior (9.3%) engaged by the MFDR. This was remarkably lower than past research conducted in Thailand in 2009 (about 40%) (Jiwattanakulpaisarn et al., 2013) and 2010 (about 55%) (Suriyawongpaisa, Thakkinstian, Rangpueng, Jiwattanakulpaisarn, & Techakamolsuk, 2013). The possible reason may be that most of the firms include ‘wearing a helmet’ in the company rules and regulations for MFDR. In addition, there will be a penalty if the riders were reported as not wearing a helmet, the maximum penalty is a lifetime suspension from the company. This reflected the effort of the government and the company in Thailand to reduce the number of MFDR who do not wear helmet.
To the best of our knowledge, this is the first study in Thailand that examines the prevalence of accidents and risky behaviors among MFDR along with their association. The number of participants in this study accounts for nearly one-tenth of all food delivery riders in Chiang Mai, Thailand. However, it is also subject to several limitations. Firstly, a cross-sectional design was used to determine the factors' association. Hence, no casual association could be directly concluded due to temporal ambiguity. Secondly, the results may be underreported since some riders may be concerned that their answers could affect their own and the business's reputation. Lastly, the study may have been influenced by recall bias due to the use of a self-reported questionnaire and selection bias known as survival bias, which underestimated the number of riders who died or were seriously injured.