This preprint is under consideration at Journal of Innovation and Entrepreneurship. A preprint is a preliminary version of a manuscript that has not completed peer review at a journal. Research Square does not conduct peer review prior to posting preprints. The posting of a preprint on this server should not be interpreted as an endorsement of its validity or suitability for dissemination as established information or for guiding clinical practice.
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Wondifraw Mihret Dessie
Debre Markos University
Corresponding Author
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Competitive organizations harness information and knowledge sharing undertakings to take risks and break customary routines. This study investigates craftspeople’s communication practices and innovation implementation towards improving business performance. Cross-sectional survey research design was employed to describe and see the association of communication and innovation with business performance. Data were collected from a sample of 326 craftspeople through structured questionnaire and field observation. Both descriptive and SEM statistics were mainly used to analyze data. Findings revealed that communication practices vital for craftspeople to be innovative and integrate them with clients were negligible. The communication flaws in turn resulted in stagnant and in-house limited trifling inventiveness in craft industries. Moreover, reflexivity, frequency of communication on creativity, product and market innovations were significantly associated with craftspeople’s performance. Hence, it is recommended to arrange training and experience sharing schemes for craftspeople to enhance their communication and innovation skills thereby improve performance.
Keywords
business performance, communication, craft industries, innovation, pottery, strategic communication, weaving
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Peer Review Timeline
CURRENT STATUS: Under Review
Version 1
Posted 22 Mar, 2021
No community comments so far
Editorial decision: Minor Revision
On 31 May, 2021
Review #1 received
Received 16 May, 2021
Reviewer #2 agreed
On 16 Apr, 2021
Review #2 received
Received 16 Apr, 2021
Reviewers invited
Invitations sent on 15 Apr, 2021
Reviewer #1 agreed
On 15 Apr, 2021
Editor assigned
On 04 Mar, 2021
Submission checks complete
On 04 Mar, 2021
Editor invited
On 04 Mar, 2021
First submitted
On 27 Feb, 2021
Metrics
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A new preprint design is coming!
We have improved readability, clarity, accessibility, and opportunities for engagement.
This preprint is under consideration at Journal of Innovation and Entrepreneurship. A preprint is a preliminary version of a manuscript that has not completed peer review at a journal. Research Square does not conduct peer review prior to posting preprints. The posting of a preprint on this server should not be interpreted as an endorsement of its validity or suitability for dissemination as established information or for guiding clinical practice.
Learn more about In Review
Research
Wondifraw Mihret Dessie
Debre Markos University
Corresponding Author
Badges
Prescreen
This manuscript passed our Prescreen assessment
Complete author information
Appropriate declaration statements
Potential risks to human health
Prescreen
Peer Review Timeline
CURRENT STATUS: Under Review
Version 1
Posted 22 Mar, 2021
No community comments so far
Editorial decision: Minor Revision
On 31 May, 2021
Review #1 received
Received 16 May, 2021
Reviewer #2 agreed
On 16 Apr, 2021
Review #2 received
Received 16 Apr, 2021
Reviewers invited
Invitations sent on 15 Apr, 2021
Reviewer #1 agreed
On 15 Apr, 2021
Editor assigned
On 04 Mar, 2021
Submission checks complete
On 04 Mar, 2021
Editor invited
On 04 Mar, 2021
First submitted
On 27 Feb, 2021
Metrics
Comments: 0
PDF Downloads: ...
HTML Views: ...
License:
This work is licensed under a CC BY 4.0 License. Read Full License
Competitive organizations harness information and knowledge sharing undertakings to take risks and break customary routines. This study investigates craftspeople’s communication practices and innovation implementation towards improving business performance. Cross-sectional survey research design was employed to describe and see the association of communication and innovation with business performance. Data were collected from a sample of 326 craftspeople through structured questionnaire and field observation. Both descriptive and SEM statistics were mainly used to analyze data. Findings revealed that communication practices vital for craftspeople to be innovative and integrate them with clients were negligible. The communication flaws in turn resulted in stagnant and in-house limited trifling inventiveness in craft industries. Moreover, reflexivity, frequency of communication on creativity, product and market innovations were significantly associated with craftspeople’s performance. Hence, it is recommended to arrange training and experience sharing schemes for craftspeople to enhance their communication and innovation skills thereby improve performance.
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
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