In total, 10 FGDs were facilitated among 68 adult male and female outpatient malaria service beneficiaries at the private health facilities in the West Gojjam Zone, Ethiopia. In addition, 33 INIs were conducted with private healthcare providers.
Demographic characteristics
Table 2 presents, the demographics of the participants. Both male and female community members participated in the FGDs. Almost half 33(48.5%) of the participants were female. The age of the FGD participants ranged between 20 and 59 years (median 26). Most participants were married. Two thirds of the INIs participants were male, and their age ranged between 23 and 58 years (median 32). One third of INIs participants were nurses by profession.

Perceived quality of outpatient malaria services
This theme featured the perception of patients and health workers of the quality of private health facilities and outpatient malaria care services. Two categories were revealed in this theme, namely: (1) essential resources and (2) factors influencing utilisation of outpatient services (Table 3).

Essential resources
In this category, the researcher identified three sub-categories: (1) safe outpatient services; (2) anti-malaria drugs and supplies; and (3) health workers.
Safe outpatient facilities
The majority of healthcare providers perceived that the private sector’s outpatient malaria care service facilities were safe for patients /and caretakers. In addition, they perceived the quality of outpatient care for malaria patients in the private medium clinics in terms of better facilities and water supply and electric power supply and experiences of healthcare providers. The following verbatim quote clearly explains the health workers’ perceptions of safe and comfortable waiting areas:
“The waiting area in my clinic is adequate and safe, equipped with comfortable seats, and video shows.” [In-depth Interview: HF2, HW1]
Another two health workers made the following statements about safe outpatient facilities with their good biohazard management:
“Private clinics have piped water supplies, and uninterrupted electric power sources which are essential for cleaning and sterilizing medical equipment.” [In-depth Interview: HF2, HW1]
“My clinic has a fence to protect access to bio-medical hazard by humans and animals, with a clean compound and it is safe for patients or to their attendants and community at large.” [In-depth Interview: HF11, HW1]
A participant in the in-depth individual interviews explained the perception of the quality of outpatient services regarding the availability of competent and experienced health workers in the following manner:
“In our health facilities, all of us [health workers] have a valid professional licensure from Ethiopian Food, Medicine and Health Care Administration Authority; we can provide safe services in the national health system.” [In-depth Interview: HF1, HW1]
“[name] private clinic hires experienced health workers.” [In-depth Interview: HF10, HW2]
In addition, the focus group participants perceived private outpatient malaria facilities to be well-kept, small health facilities that have a few well-labelled rooms that enable patients to easily walk to obtain safe outpatient malaria services. The following verbatim statement was articulated by one of treated adult malaria patients who used private sector outpatient services:
“Unlike hospitals or health centres, private clinics have few rooms with labelled signs; I can easily reach where I want to go whether it is laboratory or bath or injection rooms.” [FGD2: Participant M (2)]
On the other hand, a few healthcare providers and some malaria outpatient service beneficiaries stated their safety concerns and a higher risk of acquiring diseases through the poor quality of outpatient malaria services at private facilities. One female focus group participant raised the following safety concern:
“The majorities of the auxiliary staff, who work in the private clinic, are not able to be employed within the public health sector, and they may not pass the national exam prepared by the centre of excellence.” [FGD5: Participant F (1)]
In-depth interview participants elaborated on their safety concerns in relation to facilities for service provision by stating the following:
My laboratory room size is too small compared to the nationally recommended standard of 20 square meters; it is difficult to provide safe services.” [In-depth Interview: HF4, HW3]
“Almost all private clinics are constructed for individual housing; it is difficult to make it a standard health facility.” [In-depth Interview: HF5, HW1]
Anti-malarial drugs and supplies
In this study, almost half of the targeted facilities had a signed memorandum of understanding (MoU) with/between Town Health Office, Zone Health Department and the Regional Health Bureau to work with Public Private Partnership for malaria case management. This legal relationship enables partner private health facilities to obtain anti-malarial drugs and supplies and receive technical support. Most healthcare providers perceived frequent stock-out, interruption of supplies; a lack of reliable laboratory supplies to seriously affect the quality of their malaria outpatient services. The following verbatim statements were made on the stock out and interruption of anti-malaria drugs as a perceived challenge to provide high-quality outpatient malaria services by a healthcare provider:
“….. health facility engaged in Public Private Mix Partnership for malaria care services, though we have a valid Memorandum of Understanding with the District Health Office, Zone Health Department and Regional Health Bureau, our service quality was seriously affected by frequent stock out and interruption of antimalarial drug supplies. This unreliable access to supplies has some harm on our reputation. Our clients feel as if we do not want to give them the drug while it is their right to get antimalarial drugs free of charge within our facility.” [In-depth Interview: HF2, HW3]
Healthcare providers from HF8 and HF10 perceived that a shortage and lack of quality-assured laboratory supplies impacts on the quality of outpatient malaria services:
“There is a shortage of laboratory supplies; I couldn’t get absolute methanol which is useful to fix thin blood film. Therefore, I use to work with less reliable methods to report accurate malaria parasite species and quantify using thick blood film. This is not in agreement with the recommendations of the National External Quality Assurance (EQA) guidelines, which states thick film for screening for the presence of the parasite in blood and the thin film to identify species and quantify the parasite load.” [In-depth Interview: HF8, HW2]
On the other hand, treated malaria patients clearly depicted that the availability of various anti-malaria drugs and laboratory services attract them to regularly visit private clinics:
“If you visit public health facilities, you do not get either the laboratory service or the drugs, while in private health facilities there are a number of antimalarial drugs…” [FGD1, Participant F (3)]
“I went to the public facilities, there were no drugs, and I got the necessary drugs from private facilities.” [FGD5, Participant F (5)]
Health workers
The majority of healthcare providers and patients perceived the high quality outpatient malaria services in line with the availability of experienced and competent healthcare providers at the targeted health facilities. Some healthcare providers reported that they are committed to quality services by hiring experienced healthcare providers to exceed beyond the expectations of their customers. One healthcare provider from HF2 made the following statement:
“Our patients expect high-quality services from us; we always prepared ourselves to exceed their expectations... we used to hire experienced health workers.” [In-depth Interview: HF2, HW1]
In addition, treated malaria patients explained their perceptions based on their most recent visits to private health facilities as healthcare providers were working hard to meet their expectations. The following statement illustrates the experience of one of the adult malaria patients:
“I am one of the regular customers of this [name] clinic for over 12 years; the facility has experienced specialist doctors, nurses and laboratory professionals… all were working hard to identify my health problem and treats me in a good manner.” [FGD2, Participant M (5)]
However, some FGD participants reported that they received poor quality healthcare services by junior and inexperienced health workers:
“…in private health facilities, we used to visit to be examined by highly experienced health workers, mostly owners or managers of the health facility. However, there are junior and non-experienced health workers within the team..”
“...the health worker took blood sample from my fingertips but she didn’t give me at least clean cotton to hold on the bleeding site...” [FGD1, Participant F(1)]
Factors influencing the utilisation of outpatient services
Most patients elicited their positive perceptions of the outpatient malaria care services they received from private health facilities. There were, however, some patients who reported their concerns about the availability of effective drugs and competent health providers. The following three sub-categories emerged: (1) physical accessibility; (2) “art of care’’; and (3) efficient malaria diagnosis and treatment services.
Physical accessibility
The majority of healthcare providers reported their service quality in terms of convenience in opening hours, located within a short distance for the community and offered with affordable cost for the general public. The following statements were made by the health workers:
“The service hour is convenient for all our clients. We are open for about 16 to 18 hours per day seven days a week.” [In-depth Interview: HF8, HW 1]
“My customers come from both the rural and urban area of West Gojjam zone and our service cost is affordable for our customers, otherwise we couldn’t stay in business.” [In-depth Interview: HF2, HW1]
In addition, malaria patients elaborated as they received accessible malaria services without any discrimination. The following transcripts from FGD10 clearly show the existence of equal treatment among service beneficiaries at targeted health facilities:
“In private health facilities they equally served their customers; whether you are poor or rich; urban or rural dwellers; wear clean or dirty clothes; literate or illiterate.” [FGD10, Participant M (4)]
“In my district, access to malaria treatment is high, and can get service within one hour; the private health facilities do not give priority to urban dwellers, and better off. Since we all get the service with service fee out of our pocket, everybody equality treated by health providers.” [FGD10, Participant M (1)]
In addition, two FGD participants elaborated that accessibility of services was not deterred by the distance of health facility from their home:
“I come here within 10 minutes of walk on foot; I am very close to the [name] clinic” [FGD9, Participant F (5)]
“My home is very far; it is about 50 kilometres away from here [name ] but my children bring me here for better quality of services.” [FGD10, Participant M (7)]
“Art of care’’
Most private healthcare providers had the art of care, which is compassionate, respectful and caring by nature. The healthcare providers believe that the private health sector would not survive in business if they were not responsive to patients’ needs and demands in many ways. The following statement echoes the sentiments of the majority of in-depth interview respondents:
“I always greet my patients and ask about their families and community, and then I respectfully listened to their health problems. I also try to express my empathy and feeling properly. Finally, I encourage them to participate in selecting their treatment.” [In-depth Interview: HF1, HW3]
“Every time, when patients get into my clinic, I used to screen for life threatening situation and the second thing I do is alleviating severe pains. Then, I will take detail medical history, perform a physical examination and order selective laboratory investigations. Finally, I try to involve the patient in the management plan for their identified health problems.” [In-depth Interview: HF10, HW1]
The adult malaria patients from FGD had the following to say about fast, respectful, caring service:
“The service I received in the [name] clinic was fast, the health workers were showing me their respect and take care of me throughout the process.” [FGD8, Participant M (8)]
Efficient malaria diagnosis and treatment services
Two individual in-depth interview respondents from HF3 and HF7 made the following statements:“Our patient wants over treatment; we are not efficient in using limited resources. We used to prescribe antimalarial drugs, with vitamins, dextrose, antibiotics etc...” [In-depth Interview: HF3, HW3]
“If my patient is negative for malaria, I will repeatedly check before I declared fever with malaria unlikely …” [In-depth Interview: HF7, HW2]
Adult malaria patients stated that the service they received from private health facilities’ outpatient malaria services were not efficient in diagnosis and treatments, as can be seen from the following statement by one of the FGD1 participants:
“I received treatment for malaria, typhoid and typhus fever. I took over four drugs: Coartem, Ciprofloxacin, Doxycycline, and Paracetamol. The prescription I collected from the clinic was full of text from head to toe.” [FGD1, Participant F(3)]