Owing to the short and long-term health benefits of breastfeeding, the World Health Organization (WHO) recommends that infants be exclusively breastfed for the first six months of life [1]. The Australian National Health and Medical Research Council also recommends feeding only breast milk for the first six months of a child’s life, because it contains all the important nutrients for babies’ growth and development; they recommend that breastmilk should continue alongside solid foods to 12 months of age or for as long as desired [2]. Exclusive breastfeeding has numerous benefits for infants and mothers. Among infants, it reduces the risks of sudden infant death syndrome, overweight and obesity, type I and II diabetes; it is also associated with higher intelligence quotient (IQ) scores in children and adolescents [3, 4]. In mothers, breastfeeding increases the level of the maternal oxytocin hormone which has positive effects on maternal relaxation and stress, fosters emotional bonding with the baby, and lowers postpartum bleeding [5]. Longer breastfeeding duration is also protective against maternal breast and ovarian cancers [6, 7]. Despite proven benefits, only 15% of babies are exclusively breastfed to 5 months of age in Australia [8].
Adequate support for lactating mothers is crucial to improve exclusive breastfeeding[9] as unsupported mothers are less likely to initiate and continue breastfeeding [10]. Fathers can be an important source of support as their beliefs on whether their partners should breastfeed can predict maternal intention to breastfeed [11]. According to the Australian Infant Feeding Survey, 22% of mothers indicated their partners’ encouragement as one of the reasons for breastfeeding [8]. Among breastfeeding mothers, higher levels of partner support and encouragement have been shown to increase breastfeeding confidence [12] and improve ability to solve breastfeeding-related challenges [13].
Health education programs designed for fathers during the prenatal or postnatal period have the potential to improve fathers’ involvement in breastfeeding, provide support to their breastfeeding partners and positively influence breastfeeding outcomes [14–16]. Qualitative studies have found that available breastfeeding information does not adequately address fathers’ needs on how to provide breastfeeding support and overcome breastfeeding-related problems [17, 18].
Fathers receive breastfeeding information from diverse sources including health care professionals, printed materials/resources, antenatal support groups, the internet, and other technologies [19]. Regarding support received from health care professionals, fathers indicate that they are overwhelmed with the amount of information they receive [20]. In addition, fathers are disappointed with the lack of support specifically targeting fathers [18, 21] and fathers can feel left out [22]. Although fathers want to learn how to support their breastfeeding partner [23, 24], they have indicated that they have limited access to support services due to their working hours [25, 26]. In line with this, research has shown that it is difficult for face-to-face support services to reach fathers during the perinatal period; thus, digital sources of breastfeeding support could improve engagement [27]. Fathers also report that the internet is an important source of breastfeeding support [28, 29]. Peer support from experienced fathers appears to be one of the sources of breastfeeding social support for fathers and can help them improve their confidence [20, 23].
Despite the importance of support from women’s partners in improving breastfeeding outcomes, few interventions have been directed at fathers [30, 31]. Existing interventions have showed significant improvement in fathers’ knowledge, attitude and awareness of breastfeeding. For instance, an intervention which involved providing information face to face to 72 couples in groups in combination with written materials. The results showed an increase in rates of exclusive breastfeeding at 24 weeks, duration of breastfeeding when infants were 4 and 6 months, and fathers’ knowledge and attitude towards breastfeeding compared to the control group [32]. Similarly, a face to face and written material intervention including 50 fathers found improved breastfeeding awareness in the intervention compared to the control group [33]. An intervention involving face to face, written materials, mass media and public events in their intervention to provide breastfeeding information to fathers, and demonstrated improved rates of exclusive breastfeeding at 24 weeks [34]. Other interventions delivering breastfeeding intervention to couples using face to face, written material, telephone, email and websites[16] improved duration of breastfeeding at 12 months, breastfeeding self-efficacy and partner breastfeeding support.
Mobile health (mHealth) interventions providing postnatal parenting support, including breastfeeding support for fathers, have shown good uptake and acceptance [35–37]. In the Milk Man Mobile App intervention, fathers indicated that the Milk Man app was an acceptable source of breastfeeding information but their engagement with, and use of, the app did not impact breastfeeding outcomes [38]. A co-parenting mHealth pre-post study improved fathers’ breastfeeding knowledge, attitude and self-efficacy [39]. Moreover, SMS-based breastfeeding intervention involving fathers in a low-income country improved exclusive breastfeeding in the first three months of children’s life compared to the control group [40].
Most of the face-to-face or mHealth interventions were designed by researchers and provided to fathers as resources; however, it is important to involve fathers throughout the design process [41] and create an active collaboration to help address their needs and identify suitable strategies [42]. Thus, the purpose of this study was to explore expectant and current fathers’ breastfeeding information and support needs as part of the design of a breastfeeding mobile app for fathers.