It is proverbial that the rheological properties of low-density polyethylene (LDPE) and linear low-density polyethylene (LLDPE) are disparate because of their different molecular microstructures due to the unlike methods of polymerization. In this work, multiple characterizations including Size-Exclusion Chromatography (SEC) coupled with low-angle light scattering and viscosmeter, 13C Nuclear Magnetic Resonance, Crystallization Elution Fractionation (CEF) and Differential Scanning Calorimetry (DSC) were conducted to get detailed information of branching on different LDPEs and LLDPEs. It was found that, in our case, LDPEs possessed higher molecular weight and greater amounts of long-chain branching (LCB) in comparison with LLDPEs. The Chemical Composition Distribution (CCD) of each LLDPE sample depends strongly on the catalyst used. LLDPE produced by Z-N catalyst exhibited broad short-chain branching (SCB) distribution (less uniform composition distribution), whereas LLDPE obtained by metallocene catalyst showed more uniform microstructure. Unlikely, the two LDPEs displayed wider but unimodal distribution corresponding to the free-radical polymerization mechanism. Both linear and nonlinear rheological results were strongly influenced by the presence of LCB. LDPEs in this work exhibited higher zero shear-viscosity, higher values of storage modulus, longer relaxation times, and higher activation energy comparing to LLDPEs. The presence of LCB leads to more pronounced strain hardening behavior in the elongational flow which is neglected in LLDPE. The molecular structures of linear and branched PEs were consistent with the rheological properties.