Promoting the propensity for blood donation through the understanding of its determinants.
Background. The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Blood is a vital resource that strongly affects every national healthcare system's efficacy and sustainability and the system's ability to achieve the goal of universal coverage.
Methods. The purpose of this paper is to understand the main antecedents of citizens' blood donation intention and the propensity to encourage communication about blood donation among both donors and non-donors. The Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modelling, developing a multi-group approach.
Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, whereas for non-donor inhibitors is vital. Service quality has an impact on the propensity to recommend and communicate the value of blood donation.
Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided.
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Appendix I. In-depth interview topic guide (qualitative survey) Appendix II. Demographic characteristics of the qualitative in-depth interview respondents. Appendix III. Distribution of donors’ respondents in Italy Regions Appendix IV. Residual standardised Variances, Donors (Group A) and Non-donors (Group B)
Posted 12 Jan, 2021
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On 14 Dec, 2020
Received 03 Dec, 2020
On 29 Nov, 2020
On 17 Nov, 2020
Invitations sent on 17 Nov, 2020
On 17 Nov, 2020
On 17 Nov, 2020
On 17 Nov, 2020
On 01 Oct, 2020
Received 29 Sep, 2020
On 16 Sep, 2020
Received 10 Sep, 2020
Received 10 Sep, 2020
On 24 Aug, 2020
On 16 Aug, 2020
Invitations sent on 29 Jul, 2020
On 26 Jun, 2020
On 25 Jun, 2020
On 25 Jun, 2020
Promoting the propensity for blood donation through the understanding of its determinants.
Posted 12 Jan, 2021
On 03 Jan, 2021
Invitations sent on 02 Jan, 2021
On 02 Jan, 2021
Received 02 Jan, 2021
On 29 Dec, 2020
On 29 Dec, 2020
On 29 Dec, 2020
Received 14 Dec, 2020
On 14 Dec, 2020
Received 03 Dec, 2020
On 29 Nov, 2020
On 17 Nov, 2020
Invitations sent on 17 Nov, 2020
On 17 Nov, 2020
On 17 Nov, 2020
On 17 Nov, 2020
On 01 Oct, 2020
Received 29 Sep, 2020
On 16 Sep, 2020
Received 10 Sep, 2020
Received 10 Sep, 2020
On 24 Aug, 2020
On 16 Aug, 2020
Invitations sent on 29 Jul, 2020
On 26 Jun, 2020
On 25 Jun, 2020
On 25 Jun, 2020
Background. The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Blood is a vital resource that strongly affects every national healthcare system's efficacy and sustainability and the system's ability to achieve the goal of universal coverage.
Methods. The purpose of this paper is to understand the main antecedents of citizens' blood donation intention and the propensity to encourage communication about blood donation among both donors and non-donors. The Theory of Planned Behaviour is adopted as a theoretical lens. An empirical investigation was performed in Italy, adopting a mixed methods research design. First, a qualitative analysis was carried out through 30 in-depth interviews. Then, a survey was used to quantitatively investigate the intention to donate among both donors (N=173) and non-donors (N=87). A conceptual model was developed and tested through Structural Equation Modelling, developing a multi-group approach.
Results. The present study confirms the relations proposed by the Theory of Planned Behaviour, even though some differences between the two groups are shown. The construct Information and Communication is crucial for donors, non-donors, whereas for non-donor inhibitors is vital. Service quality has an impact on the propensity to recommend and communicate the value of blood donation.
Conclusion. This paper reveals the main differences between donor and non-donor perspectives. Fruitful insights for enhancing blood donation awareness are provided.
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5