Study sites
We planned to carry out the study in three geographical areas: Tairāwhiti (a largely rural area with one small city, Gisborne), Dunedin, and Porirua. These were chosen to include rural and urban areas, large and small cities, and to provide ethnic diversity. We consulted with groups in these areas and were confident of their support in recruiting participants. We had study team members based in Gisborne, Dunedin and close to Porirua, so we also planned to use our formal and informal networks for recruiting.
However, in July 2019, about four months before we intended to start recruitment, a large supermarket chain (Countdown) decided to waive $5 charges on all prescriptions dispensed in their onsite pharmacies. Therefore, we had to abandon plans to recruit in Dunedin and Porirua because the Countdown pharmacies would provide the control group in those areas with free prescriptions, diluting any effect of the intervention. We had to make significant and hurried changes and move the study to smaller cities over a wider geographical area (avoiding the 12 other cities where Countdown had pharmacies).
Pharmacist cooperation was crucial to the study success. It was impossible to set up a centralised system where the intervention group could be flagged in a national dataset and receive free prescriptions, so we had to meet with all community pharmacists and ask them to invoice the study for prescriptions for those in the intervention group. When the new study areas were selected, we visited as many pharmacies as possible in these areas to tell them about the study and ask for their cooperation. Almost all were enthusiastic about the study, and were extremely helpful.
Recruitment timeframe
The time for recruitment was very constrained because of the design of the prescription charges scheme in New Zealand. From 1 February each year, people pay for 20 prescription items and are then exempt from charges until the 31 January of the following year. Therefore, recruitment had to be completed by 1 February 2020 so that the intervention would have an impact for a full year. Recruiting too early was problematic since people were less likely to be concerned about prescription charges at that time of the year. Thus, we did our first recruitment event on 30 October 2019.
Recruitment modes
Our initial plan was to recruit people in person. We planned to advertise where and when we would be recruiting, and set up a “stall” in a pharmacy, healthcare centre, or community venue and enrol people who came either deliberately to find us, or who happened to be visiting. In total, we did 43 of these recruitment events over 31 days. Venues included community centres, community pharmacies, medical centres and outside a general store in a rural area. In addition, we employed a Māori pharmacist in one of our areas who recruited patients at her pharmacy.
It quickly became clear that in person recruiting was expensive and often not very productive. Initially we obtained informed consent, took multiple contact details and demographic information, randomised participants, and made a study ID card for those in the intervention group at our recruitment events. This required at least two staff members and usually three so that people could take breaks during long days. In the first month, we held 33 such events and the mean number of participants recruited per event was only 6.8 (range 1–37). It was clear that we could not rely on this model of recruiting.
After obtaining an amendment to our ethics approval, we introduced a phone system for enrolling participants. We continued to advertise the study widely and those who were interested could call our 0800 number. We answered this phone ourselves from 6 December to 15 January, including over the Christmas and New Year holiday and on occasional days after that (in total 40 days). In January, when numbers of participants was increasing, we employed a market research company, Infield International, who answered the phone, administered the recruitment questionnaire, and randomised participants.
We also expanded our inclusion criteria, so that people in slightly less deprived areas (NZDep7 as well as NZDep8 -10) and people with chronic obstructive pulmonary disease (COPD) were also eligible. COPD was chosen because, as with the other conditions, people with COPD often take multiple medications and may need hospital care if they stop taking their medication(20).
We continued to recruit in person to meet the commitments we had already made, but this was much less frequent. After the first month, most in person recruiting was done by a sole researcher, and ID cards were made in our offices and posted to participants.
Communication about the study
Throughout the recruitment period, we publicised the study by distributing pamphlets in pharmacies, GP practices and other venues, through media and Facebook. Local newspapers (such as the Wairoa Star, the Timaru Courier, the Levin Chronicle and Hawkes Bay Today) ran several stories about the project. We created a study Facebook page (Free Meds Study), made 62 posts on the page, and paid $500 in total for Facebook advertising (which Facebook refers to as “boosting” posts). People who saw the Facebook page still had to call our 0800 number to enrol. We replied to all messages posted on our Facebook page or through Facebook Messenger. We tried to establish probable eligibility by Facebook Messenger before asking people to phone us. We were interviewed about the study on national and local radio stations, and attempted to contact local stations while recruiting in their area.
Assessing effectiveness and costs of recruitment
We calculated the cost of recruitment per person recruited for each of the three recruitment strategies: in person, phone staffed by researchers, and phone staffed by the market research company. We excluded the cost of study set-up and visits to study areas to build relationships and liaise with health providers and community organisations, as these were necessary for all modes of recruitment. Staff salaries were included. While this was straightforward for research assistants paid by the hour, salaried staff worked well above the hours they were paid for, including weekends and holidays; however, only actual days for work and travel were included in the salary calculations. We did not include salary for a medical student who assisted in recruitment, funded by a summer studentship, but we did include her travel and other expenses.