*One interview was conducted as a dyad (with two participants) **One of the interviewees was both a professional stakeholder and a resident.
Contextual barriers included:
Stigma and negative attitudes within and outside the community. Some of these concerns centred around “sensitive” health issues, such as mental health or certain types of cancer, which led to reluctance to discuss these issues, and difficulties in dealing with them, such as not attending cervical screening appointments. Other concerns were unhelpful attitudes of professional staff towards marginalised communities:
“… in these communities, [there is] a lot of misunderstanding of what is mental health and mental illness; a lot of fear, a lot of stigma about mental illness. So when you had people who were coming from that mind-set, there was actually quite a number of steps and quite a lot of engagement and quite a lot of learning that was about paradigm shifting that needed to happen before you could even get engagement.” (Professional Stakeholder)
A history of poor relations between service providers and community members, making residents cynical and often unwilling to engage because they find it difficult to believe anything will change:
“To start with – residents have been consulted to death, you know, and, "Do you know what? We would like another bin," and they'd get a bench (laughs) because that's what the service providers have said that you [need]…Yeah. So they just think, well, what's the point of saying anything? It's like, you know, you're not going to listen to me anyway.” (Community Stakeholder)
Lack of respect for or belief in community stakeholders’ ability to take ownership of projects. For example, in the Youth.com project, it was reported that perceived attitudes towards young people were that it was great to have them involved as participants but that they were not capable of influencing decisions in a useful way.
Perceived role conflicts for community or professional stakeholders when taking on additional roles. Specifically, for the Wandsworth Church-based family therapy project, this related to concerns among some community Pastors regarding engagement, due to historical “problematic” associations between faith and mental health structures:
“There needs to be some level of interest in the faith groups for wanting to do this. Historically, faith and mental health is a problematic, and not very easy, association. So [people with mental health problems], clinicians, practitioners in mental health services were often very, very suspicious of faith leaders, and faith leaders were suspicious of the mental health structures.” (Professional Stakeholder)
Funding, including a lack of funding and complicated application processes. Lack of funding led to limited opportunities for training, limited resources for project delivery and lack of childcare facilities and other necessary resources to support engagement of community stakeholders. Short-term funding led to a need to gain further funding, which some community groups felt ill-prepared for in comparison to more established groups competing for the same funding:
“And also sometimes the governance of community organisations is not always as robust. And so if you're going for a bid and, you know, […] bids for it, they will fill in the form perfectly, they have an audit committee, they'll have a Director of Finance, they'll have a whole system behind them which kind of makes sure they're able to kind of fill the requirements of a funding organisation, whilst community groups don't have that, which puts them at a massive disadvantage…” (Professional Stakeholder)
Lack of awareness of the purpose, models used and long-term nature of community engagement by wider public health and health services, presenting a barrier to commissioning, especially of projects which focus on capacity building and long-term outcomes, but lack immediate health impacts.
Cultural barriers (e.g. religion, gender, language), if not handled correctly. For example, professional stakeholders in one project mentioned that running workshops during religious meeting times had resulted in poor attendance in previous projects. One of the projects needed to put on separate groups for men and women, and took steps to overcome language barriers by using a translating service to provide interpreters.
Process barriers included:
Training – community members were sometimes put off taking part due to the time needed to complete the training, and concerns about their own ability to engage with a particular learning style.
Bureaucracy - the time and skills/ experience needed to complete paperwork (such as funding applications and evaluations) was another perceived barrier. Projects tried to avoid formal Disclosure & Barring Service (DBS) checks and paperwork where possible. Staff in one project proposed to overcome these barriers by designing an informal training package, to encourage community members to share their skills, knowledge and experience.
Lack of support and commitment from key people. For example, one project reported barriers due to a lack of support and direction from a professionally-led steering group:
“So we were fighting a bit of a battle already you know and we didn’t have key partners consistently on board with us […] disgusted – that nobody turned up at the steering meeting you know.” (Community Stakeholder)
Lack of time to attend meetings, promote initiatives and enable positive change. Lack of time for training and delivery of new projects alongside existing projects was overcome in one project through ongoing consultation that resulted in the flexible and adaptable delivery of the project. Time is also needed to develop relationships and trust, and to measure meaningful outcomes.
Community stakeholders not feeling involved or represented. This was overcome by on-going consultation and ensuring each individual group was represented.
Contextual facilitators included:
Strongly established community or network, and trust within that community enabled new initiatives to engage with the community more easily. For example, the role of the Wandsworth Church-based family therapy project in bringing individuals and organisations together was felt to be key. Trust in key individuals was felt to be important, which in one project meant consistency in staffing:
“What has made it work I think has been the mediation of [organisation]. I don't think it would have worked without a third between the Trust – even though we were a very small department, but I think [NAME] has done a really fantastic job of negotiating across the CCG, the Trust, […], and that’s a very skilled piece of negotiation.” (Professional stakeholder)
Enthusiasm of community and professional stakeholders for the projects and communities involved was particularly useful for getting people involved initially:
“I think what makes it work well is the enthusiasm of the [community stakeholders] – that's working well – and that enthusiasm is probably driven by increasing demands and the need for supply.” (Community Stakeholder)
Professional stakeholders having a positive attitude towards community stakeholders’ knowledge and abilities to devise solutions themselves, if with some support:
“…by engaging with the young people, we were able to target and deliver projects that young people really wanted on the estate, you know. So it was very much an empowering process that was very bottom up and not a top down process. And you're able to keep people and engage people in such a programme because their voice and working alongside a professional, they're doing a co-production where they are on an equal setting with the professionals. So it was very, very, very different and had a very positive impact.” (Professional Stakeholder)
Process facilitators included:
Commitment and involvement from key and respected people and organisations, by providing expertise, support, endorsement or by actively recruiting community or professional stakeholders to join the project.
Having or recruiting the right people for the right roles:
“The specialist health midwife helped us […]; she was really great […] having a key member within the health you know, on board, wholly on board who isn’t dictating the agenda or manipulating what’s happening, like to fit in with their own work...” (Community Stakeholder)
Spending a long time building a project, allowing relationships and links to existing networks to establish:
“And to get to where we are now has taken about seven/eight/nine years anyway. So I think all of that kind of work needs to be, I suppose, understood and recognised because it's the groundwork to relationships. The trust is a big thing.” (Professional Stakeholder)
A sense of ownership of the projects by the community. Projects which successfully engaged the target communities were those in which the community had ownership and led decisions regarding the design, delivery and evaluation of the project, and its future direction. The Wandsworth church-based therapy project mentioned the related need for service providers to be receptive to change and to the need for resident-led action:
“Yes, and I think they feel an ownership in terms of how it goes forward. They don’t feel that something’s going to be done to them.” (Professional Stakeholder)
Cultural adaptation of training and resources, including culturally appropriate and accessible training and resources (e.g., running same sex groups where appropriate), identifying target audience and languages for interpretation, and generally being sensitive to religious and cultural beliefs and needs. Projects involved on-going conversations about acceptable images & messages that could be fed back to communities:
“Quite a lot of them got the faith and their religious aspect, it was ensuring that we’re not running the workshops that are going to clash with those dates as well and ensuring that they are able to pick their children up on time.” (Professional Stakeholder)
Flexibility (e.g. of project protocol, roles and timing), holding meetings and activities at convenient times for community members:
“Definitely we scheduled meetings at times which were convenient to them, in locations which were convenient to them. That was really important. If they were out of time, we'd help with expenses, travel expenses. That was really important.” (Professional Stakeholder)
Good communication in terms of inviting people to take part, ensuring that meetings and activities are advertised and promoted to all the right people, and giving feedback on decisions being taken forward and other outcomes. Communication styles needed to be adapted to audience. Face to face meetings and personal invitations seemed to be effective in most projects, but:
“I think another important thing was being able to communicate on a range of platforms, especially the social media platforms. So, Facebook was used an awful lot, as well as WhatsApp. So it was being able to communicate and knowing how to engage with the young people.” (Professional Stakeholder)
Working in partnership with other local organisations:
“Locally, there were […] local partners who came to the table who were enthused and very supportive of the young people and were able to add capacity by giving them further funding for a talent show on their estate that the young people led on. For example, a representative from the local schools in the area, I believe, gave the young people £250 towards the talent show. We also had NHS Greenwich Public Health who supported the young people with their event, and the local police were very much involved in the events that the young people delivered. Charlton Athletic also was another organisation that was very supportive […].” (Professional Stakeholder)
Familiarity and trust. Using venues and trusted professionals that people were familiar with encouraged engagement by ensuring that community members felt safe. Where trust was not there initially, mechanisms were put in place to build trust between community members and service providers:
“What is really important is, it took part, the [name of group] one for example, took part in their community centre, so it was making them quite relaxed, so making a safe environment in the first place.” (Professional stakeholder)
Respect from professionals for community expertise and related concepts of working together and of valuing community members were very strong themes. Engaging the community from the start in design and delivery of the project (and ideally of the evaluation), allowing them to lead and take ownership, and continuing those conversations about what is most acceptable and useful seems to be key.
Training, although mentioned as a potential barrier, could also be a facilitating factor, particularly if it was seen as a means of supporting community members during the project, recognising their value by gaining qualifications and increasing their personal assets, and encouraging them to achieve their own goals. The time taken to attend the training sessions and complete assignments in one project was felt to be a barrier to community engagement, which community members needed support from peers and professional stakeholders to overcome. Flexibility was felt to be important in terms of content (acknowledging the skills that community members bring; adaptation to cultural needs), delivery, time and place.
Having sufficient funding and support to apply for funding:
“If there wasn't any support, then obviously I think it would have been quite chaotic. I don't think the project would have been quite as successful. You know, it wouldn't probably have happened if that was the case […]. It gave me backup in the sense that if I had an issue […] I could easily phone or send an email, and my questions would have been answered straightaway.” (Community Stakeholder)
Providing feedback quickly and responding quickly to things that can be done quickly (‘quick wins’) – for professional stakeholders and service providers to show they have listened to community members and build trust:
“It got positive because people, for the first time, felt they’d been listened to, and the results, you’ve got your top ten or you’ve got your ten top themes there. And everyone was like yeah, right I said that.” (Community Stakeholder)
Strong (but flexible) evidential methodology for community engagement was mentioned as a facilitator in one project.
A further cross-cutting theme related to strategies to overcome perceived barriers, as a result of professional stakeholders applying learning from previous projects. Table 3 sets out these barriers and strategies to overcome them.
Table 3
Barrier
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Response
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Stigma & negative attitudes within and about the community
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Commitment & involvement from key people
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Training taking too much time & being off-putting in nature
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Adapting training, providing support and reframing as recognition of value and increasing personal assets
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Community members do not feel involved or represented
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Professional stakeholders respect & value community expertise & contributions; allow to lead
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Too much paperwork, too little time
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Flexibility in timings of meetings, content of projects, definitions of roles
|