Artificial intelligence plays a significant role in the area of banking industry[1]. In an increasingly global and competitive banking landscape, financial institutions must adopt creative and proactive strategies to gain and retain market share. The banking sector, offering a diverse range of services to customers, is fundamentally dependent on its clientele. Without customers, the banking sector would cease to exist, making customer satisfaction a top priority. Understanding and serving their customers effectively is vital for the sector's survival and success.
As we look ahead, the banking industry will increasingly rely on knowledge as a key asset rather than just financial resources. Information systems, particularly in the form of decision support systems (DSS), play a crucial role in aiding management to make informed decisions, allocate resources efficiently, remain competitive, and enhance customer satisfaction.
Machine learning, a powerful technology, is the process of extracting meaningful patterns and insights from various data sources, including databases, documents, and the internet[2]. It leverages methods for pattern recognition and statistical analysis. In the realm of data mining, several challenges need to be addressed, such as dealing with noisy data, missing values, data dynamics, data sparsity, data relevance, algorithmic efficiency, and the sheer size and complexity of the data.
The data available to banking institutions is often vast and noisy, characterized by inaccuracies and complex structures. Machine learning, with its ability to handle large-scale and complex datasets, offers a solution where traditional statistical approaches fall short. It has become an invaluable tool for analyzing extensive datasets efficiently.
The proliferation of database management systems has further facilitated the collection and storage of vast quantities of data. However, the mere retrieval of information is no longer sufficient for informed decision-making. Extracting and making data readily available is essential.
The knowledge and insights extracted from data have a wide range of applications, including market analysis, fraud detection, customer retention, production control, and scientific exploration. Machine learning empowers the banking sector to focus on critical information within the data collected about the behavior of their current and potential creditors[3]. It plays a pivotal role in predicting creditor status, loan defaults, medical coverage, and payment patterns.
The banking industry stands to gain significant competitive advantages by successfully implementing machine learning. Areas where machine learning can be applied within the banking sector include identifying risk factors that impact profits, claims, and losses; creditor-level analysis; marketing and sales analysis; product development; financial analysis; and estimation.
In this rapidly evolving landscape, the application of machine learning is poised to revolutionize the way banks operate and serve their customers, ultimately driving growth and efficiency in the industry.