A global pandemic is a significant event that could reshape how society functions; the effects of the COVID-19 pandemic also include disease-related stress among individuals as seen in the past pandemics (Lau et al., 2016). Research and clinical observations also suggest that people experience stress, anxiety and even traumatic symptoms, which include having fears of being infected, being in close contact with infected persons or foreigners, objects or surfaces, experiencing socio-economic effects, seeking reassurance and compulsive checking (Taylor et al., 2020). Ye et al. (2020) stated that during the initial stages of the pandemic, stressful experiences from the outbreak or government responses were accelerating rapidly and slowly developing into an acute stress disorder. Most students who were under a COVID-19 general quarantine also showed mild to severe symptoms of general anxiety disorder and high levels of perceived stress (Abdulghani et al., 2020; Rogowska et al., 2020; Son et al., 2020). The prevalence of depression, anxiety, and stress were also elevated especially those who are in home-quarantine, with strong correlations observed among these mental health issues and various demographic, health-related, and lifestyle factors (Hamaideh et al., 2021; Hathaway et al., 2021). This increased amount of stress may be due to some reasons such as uncertainties about the health and safety of oneself and family, decreased social interactions, government lockdowns, having a hard time concentrating, and concerns about academic performance. These concerns were echoed by Batra et al. (2021) in their meta-analysis which revealed that college students were significantly burdened by the COVID-19 pandemic, and the existing interventions appear to be relatively less available for them. Additionally, amid the COVID-19 pandemic, it has been observed that the prevalence of psychological stress within the student population may surpass the global prevalence rates of psychological stress (Fang et al., 2022).
At the height of distress related to the COVID-19 pandemic, an interesting phenomenon which was observed was that of the use of digital platforms that required less physical contact with other people. Prior to the COVID-19 pandemic, an increase in the time spent online was seen in developing countries; there was an increasing trend in terms of social media use (Poushter et al., 2018). Facebook is the most popular social media platform, especially for college students (Junco & Cole-Avent, 2008). Its popularity continued to grow until 2015, where it has become a brand of choice for most social networking site users (Rains & Brunner, 2015). For five consecutive years, Filipinos have the most significant time spent on social media globally, and based on recent social media statistics, Facebook continues to be the most popular social networking site in the Philippines (Kemp, 2023). Because of the integration of social media in Filipinos’ lives, it was not surprising that there was an increase in the time spent on social media during the pandemic (Lee et al., 2022).
More than just time spent on social media, it is also important to note that Filipinos have also used social media more intensely in the past years. For this study, we focused on the intensity of Facebook use in Filipino students. Ellison et al. (2007) defined Facebook intensity as not just mere frequency or duration of its use but also emotional connectedness and how it is combined to the user's everyday activities. Sheldon (2008) identified six Facebook use motives among students, which include relationship maintenance, passing time, virtual community, entertainment, companionship, and coolness. College students log on to social media accounts such as Facebook for different purposes, such as social connection, shared identities, content, social investigation, social network surfing, and status updating (Joinson, 2008). College students go on Facebook daily as an essential social area, to communicate with others, exchange relevant information, share academic experiences, and maintain a supportive community (Freitas & Leonard, 2011; Junco, 2012; Lambic, 2016; Rayle & Chung, 2007).
Facebook use was also linked to higher psychological well-being levels among users that use the platform for friendship (Rae & Lonborg, 2015). Facebook users who received more social support online have a better inclination to have a superior resilience level (Chung et al., 2014). Filipino students who utilize Facebook for voicing personal ideas and styles are more likely to be driven to contribute to the overall classroom learning experience (Datu et al., 2018), indicating the use of Facebook to increase and satisfy a students' need for autonomy. Students who use Facebook to counter boredom eventually overcome it and regain their interest in academics. But as Lee et al. (2020) pointed out, social media use was associated with elevated levels of depressive and anxious symptoms. This brings into light the possibility that Facebook might be detrimental to one’s mental health. Apart from mental health distress, problematic Facebook use was seen to have negative impact on well-being (Marino et al., 2018). Additionally, daily stress was positively related to Facebook use intensity and addiction and the tendency to experience negative emotions (Brailovskaia et al., 2019; Jafri, 2015). College students’ higher Facebook use is also attributed with stress, higher levels of stress, and having less control of things (Gabre and Kumar, 2012). Dysfunctional coping could also include social media's problematic use as studies found out that students often rely on mobile devices and screen time to cope with the COVID-19 pandemic (Kaur et al., 2022); however, healthy use could also help people deal with stress (Demirtepe-Saygili, 2020). Datu et al. (2019) also found out that students who devote extreme time on Facebook are susceptible to avoid school-related tasks and instead spend their time on the platform. These exhibit the mixed bag of the impact of social media on stress and overall student life. As the COVID-19 pandemic went on, student went online and took to social media to learn about COVID-19, its transmission and prevention as well as strict personal protective measures (Baloran, 2020). It was also discovered that problematic use of Facebook has increased during the COVID-19 pandemic among university students and was associated with having lower income, longer internet use, and using the internet for other purposes aside from education (Sayeed et al., 2023). These factors associated with problematic Facebook use are prevalent during the COVID-19 pandemic due to social restrictions in place to combat the spread of the virus. This gave the potential for Facebook and social media use to be double-edged as student did not only learn about the pandemic but may have also contracted anxiety and distress due to learning about its negative impact and the death toll it wrought.
However, given the circumstances brought about by the COVID-19 pandemic, the strategies that students typically employ to buffer such a distressing event have shifted to ways that are done within the confines of their homes, and some have readily turned to instant methods to alleviate stress online, such as the use of social media. Schmalz et al. (2015) identified social media as one of the quicker means to deal with the experiences encountered. Prior to the COVID-19 pandemic, students also sought support from others and helped themselves by adopting different mechanisms that fall within the spectrum of positive to negative means of coping such as connecting with family and friends, and stress management provided by schools (Austria-Cruz, 2019; Son et al., 2020). As these have become relatively scarce at the height of the pandemic, typical Filipino students’ coping strategies like religious coping, resting, being busy, and going out with friends accessible and cost-efficient (Austria-Cruz, 2019), have become less accessible or even impossible to employ. This made online means of handling the distress more doable for many students, who appeared to need support. Successfully satisfying this need for support could reduce stress, whether done through social media or traditional means, as studies found that social connectedness is shown to reduce stress in different contexts (Rayle & Chung, 2007). Chung et al. (2014) indicated that the type of online social support does not matter since it is reported that emotional, information, and appraisal social support are useful in predicting the degree of stress among Facebook users. Additionally, online social support is comparable to conventional social support since it almost functions the same way. In terms of coping, online social support also helps Facebook users reduce stress and aids resilience to weaken the effects of stressors (Chung et al., 2014). Thus, it may be argued that the use of Facebook is indeed part of a plethora of coping, in that it addresses students’ needs related to learning and socialization.
Lazarus & Folkman (1984) indicated that people would cope using a broad range of problem-focused coping (focusing on the problem at hand and devising means to alter the source of the problem) and emotion-focused coping (focusing on certain affective consequences of situations and attempts to lessen the perceived negative feelings associated with the stressor). Roth and Cohen (1986) later conceptualised coping to be directional in response to the stressor, from which two other types of coping were obtained. Approach coping referred to any activity that moves an individual towards the stressor (e.g. seeking information, solving the problem), while avoidance coping moves the individual away from any threat (e,g. denying, withdrawing) (Roth & Cohen, 1986). Positive outcomes correlated with the use of more approach coping and less avoidance coping (Dubow & Rubinlicht, 2011)
Eliminating stress sources and obtaining relevant information might be ineffective among students during the COVID-19 pandemic and some seem better off using emotion-oriented coping such as daydreaming and self-preoccupation (Rogowska et al., 2020). Furthermore, highly addicted people to social media are more likely to have lower mindfulness and adopt emotion-focused coping (Sriwilai & Charoensukmongkol, 2015). Heavy users of Facebook have been found to be more susceptible to use maladaptive coping when faced with stress (Jafri, 2015). However, due to the restrictions of the COVID-19 pandemic, coping strategies have been difficult to employ, and the nature of coping strategies has been shifted online. With the recent changes in the landscape of the country, the repertoire of coping strategies is also geared towards those that are done instantly, given the restrictions regarding traveling, social gathering, and other typical means that people employ to cope with their situation. Hence, students may be likely to resort to online means of coping with their distress, making them utilize social media more intensely as though it could become the answer to existing distress during the pandemic.
There is a scant amount of literature that suggest a positive role of social media in coping with negative psychological states. Cauberghe et al. ( found that social media was used to adapt to changes resulting from the COVID-19 pandemic and coping in this manner allowed for diminished negative impact of anxiety on happiness. Social capital, which allows individuals to collaborate to pursue objectives may also mediate the positive relationship between social media use and psychological well-being (Ostic et al.. Gender differences were noted by other literature, which found that girls, who used social media more, as compared to boys, had lower states of well-being (Lujiten et al., ). Personality factors also mattered such that they explained a greater portion of social media use in boys, in contrast to girls, and this was evidenced by differing patterns of uses of social media (Li & Ni, ). Maftei et al. (2023) recently found that social media use also positively predicted well-being in adolescents during the COVID-19 pandemic, and this was highly dependent on the cognitions related to the expectation of receiving gratification on social media. Furthermore, adolescents who possess depressive symptoms were found to be more apt to using social media in improving their psychological wellbeing.
These recent studies show how coping can help explain the relationship between stress and Facebook use intensity. Effective coping strategies, such as Approach coping, may help individuals better handle stressors. These coping strategies could potentially reduce the negative impact of stress on excessive or problematic Facebook use. For instance, someone who effectively manages their stress through healthy coping mechanisms might be less inclined to turn to Facebook as a means of escaping from stressors or as a form of distraction. Conversely, ineffective coping strategies, such as Avoidant coping, may exacerbate the relationship between stress and Facebook use, leading to a greater reliance on the platform as a way to cope with stress. This could result in a vicious cycle where excessive Facebook use, in turn, causes more stress.
Due to the varied findings about social media and its association with stress and coping, this study focused on the relationship between Facebook use intensity and COVID-19 stress. It answers the question: To what extent is Facebook use intensity related to COVID-19 stress? It was hypothesised that there is a positive relationship between Facebook use intensity and COVID-19 stress. This study further explores the moderating role of coping, by specifically asking: How do stress coping strategies (Approach, Avoidant and a combination of both types of coping) moderate the relationship between Facebook use intensity and COVID-19 induced-stress? It is hypothesised that student’s type of coping strategy would moderate the relationship between Facebook use engagement and COVID-19 induced-stress. Avoidant coping would strengthen the relationship between the two, while Approach coping would weaken it.