4.1.The current study
With the growing interest in CBD in the world of science, there is also an increase in interest in it on the open market, its popularity in social media and the curiosity of many patients whether it may be a potential treatment for them. That is why we decided to analyze the quality of information available on the Internet about the impact of CBD on the treatment of epilepsy, determining what information patients looking for answers there may encounter. It turned out that most of the texts (58.9%) were characterized by a very poor level of reliability, and the average DISCERN score was 26.97 points, confirming that the reader was left with unreliable information about epilepsy therapy using CBD. Such a weak conclusion resulted from the reader being misled more than once or omitting facts important for understanding the topic, most often advertising the use and purchase of CBD-containing products. The texts lacked information about the most important issues regarding CBD therapy, as well as standard protocols for pharmacological treatment in epilepsy. Most incorrect data concerned indications for therapy, side effects and prognosis for complete recovery thanks to therapy. It can be assumed that most of this information is intended to encourage the consumer to purchase CBD products, not to inform them about the full issue of its use in epilepsy.
The texts were separately analyzed in the category of the form of the text. Is there a difference between the subgroups? The best result was obtained by materials from blogs and videos, and the worst from comments and discussion forums.
4.2.Quality of internet source in other works
The Internet has become one of the most important sources of information that people reach for. That is why it is extremely important to monitor the quality of content posted in it. Unfortunately, it has been shown that 40% of content related to medicine in Polish is not true[19], but in the case of various topics, such as our study, this percentage may be even higher.
The medical literature on the quality of online information about CBD for epilepsy is still sparse, which is why we have decided to include this discussion as part of the ongoing debate about the quality of medical information available online.
Silek et al.[20] conducted a study similar to ours, which analyzed 100 films using the DISCERN scale and the GQS scale, concluding that only 25% of the materials are of good quality, and as much as 43% of average quality and 32% of poor quality. These results are comparable to those from our study. However, they present a higher percentage of good quality items. Nevertheless, the data used in this study comes only from videos from the YouTube platform, which correlates with our results, in which videos were among the best-rated sources of information.
Unfortunately, YouTube is not a perfect source of information, and the search results for some medical topics are of low quality. This was the case with the work of Salah et al.[21], which verified the accuracy and quality of the content of 30 videos related to vitiligo. The average result of the data used in the DISCERN scale was rated at 30.5 points, and most of the articles were classified as poor quality. In this study, the GQS and ANDI scales were additionally used, which confirmed the conclusions of the DISCERN scale. In our study, despite not including both scales, author's questions were used, which helped to fully analyze what information was missing and which issues were incorrect.
The same method of analysis was used by Tkaczuk et al.[22] examining the quality of information on the Internet about Onasemnogen Abapervovak gene therapy in multiple sclerosis. After analyzing the DISCERN scale and author's questions, the authors came to the conclusion that that most of the texts had a poor (48.65%) reliability level and the mean DISCERN score was 39.66 points, which indicates that the online material on the gene therapy is of "medium "quality. However, the recipients remained with an incomplete picture of the issue due to significant gaps in key information needed to understand the topic, which was also noticed in the analysis of our study. Both studies were conducted on a database composed of many news, journalistic and community websites, presenting the issue in a broad sense of the "Internet". Jayasinghe et al.[23] constructed their study in a similar way, evaluating the first 100 websites on the subject of Covid-19 on Yahoo!, Google and Bing search engines. The validated DISCERN scale, LIDO scale and FRES scale were used for the assessment. The majority of websites on COVID-19 for the public had moderate to low scores with regards to readability, usability, reliability and quality.
An even worse quality result, in relation to ours and those indicated above, was the result of the study conducted by Johnson et al.[24] It took into account the 200 most popular websites (selected using web-scraping software - Buzzsumo.com) on the 4 most common cancers and assessed the quality of information posted there. Also in this study, the articles came from various social media - Facebook, Twitter, Pinterest, etc. What made this work different from ours was, among other things, the scales used. The authors used the Likert scale and the Wilcoxon test. The Likert scale includes 5 statements from complete rejection to complete acceptance, while the Wilcoxon test was designed to check the statistical relationship between total engagement and engagement on Facebook between harmful information and disinformation. It found that a third of the websites surveyed in 2018 and 2019 contained misinformation, and most even potential harm. This is a much larger percentage of information inconsistent with EBM than what we noticed in the evaluation of CBD in the treatment of epilepsy, which strongly tilts the scale of the discussion regarding the quality of information on the web to the side of disinformation on many portals.
Many authors, however, prefer to focus on a narrow goal by analyzing materials on a specific Internet platform. This is how Turner et al.[25] constructed their work., thus evaluating the issues raised on Twitter regarding cannabidiol and classifying them according to the mood of reception into positive negative and neutral. This division was made possible by the VADER model. The study showed similarities and differences in terms used in private and commercial tweets, thus providing information on the degree of interest in individual CBD-related terms. In both, the topics of pain, sleep and anxiety were the most frequently discussed. Commercial tweets were more about nutrition and fitness, and personal tweets were about autism and alcohol. These are issues that often accompanied the texts we studied. However, they were not analyzed in this respect, due to the lack of translation of these issues directly into the treatment of epilepsy. The study also suggests that CBD is generally viewed favorably for its medical uses. But where does this rating come from? This question is indirectly answered by Soleymanpour et al.[26] in his work by searching and evaluating popular therapeutic claims about CBD contained in tweets. In these tweets, marketing messages were identified using the SVM and LR classifiers, and therapeutic messages using created patterns. This study confirmed that pain, sleep and anxiety are the topics most frequently mentioned in CBD messages. More than half of the tweets were classified as marketing communications, and it was noted that the marketing claims are clearly inconsistent with FDA guidelines. This suggests an attempt to manipulate information and deliberately present CBD in a better light by persuading the recipient to buy CBD food products and oils.
The credibility and quality of medical information presented by cannabis sellers decided to check Ng et al.[27] He analyzed, using the DISCERN scale, the first 33 websites of cannabis retailers found for the Canadian market. The obtained results confirmed the hypothesis put forward by the authors about the low quality of information provided by sellers. The mean DISCERN score was 36.83 (SD = 9.73). As in our study, this low score can be attributed to, among other things, not addressing the uncertainties in the scientific evidence about cannabis, not making references to the medical literature, or providing additional sources of support, and not showing the impact of cannabis use on quality of life, alternatives for its use, the risks of its consumption and the consequences of not taking any treatment. In our study, the result of the quality analysis was even lower, which may suggest that the inclusion of various websites, articles, and comments in the study, as well as narrowing down the search to the use of cannabis in particular disease entities, additionally reduces the quality and reliability of data available on the Internet.
4.3 Limitation and advantages
One of the most important limitations of the study is the dynamic of the rapidly developing Internet and emerging websites containing materials related to the use of CBD in the treatment of epilepsy. We have presented here only a fragment of the total information available on social networks in the indicated period of time. Furthermore, the research takes into account only Polish materials and does not consider information written or presented in other languages.
The published content was restricted to very general, fragmentary information, which meant that the recipient could obtain significantly limited knowledge. The subject of CBD use in epilepsy treatment is a complex concept and requires, in our opinion, a detailed presentation of its issues and the possibility of treating epileptic patients in Poland.
The questions we created, according to the authors, defined the completeness of the issue of products containing CBD in epilepsy. Unfortunately, these questions are not validated.
In addition, it should be noted that some of the statements we studied were only a few sentences long, so it was difficult to assess such entries on the DISCERN scale. Many of these articles were sponsored by manufacturers of products containing CBD. For this reason, they may not be objective, and in many cases you could even get the impression that the content was not intended to educate readers, but only to show oils and other products in the best possible way.
Nevertheless, the great advantage of our study is the evaluation of articles from various social media, including from Facebook, YouTube, Pinterest and more. The analyzed materials came from many databases, which makes the study more reliable. The DISCERN scale we used has been assessed by more than one researcher, which makes it more impartial and objective.
4.4 Future direction
We strongly believe that our study, which is not devoid of limitations, opens the way for future researches on the reliability of public information and its compliance with medical knowledge.
In our research, we analyzed only Polish texts about treatment of epilepsy with CBD. Hence, in the future, it would be worth to focus on the subject in a wider range. We are convinced that checking English data can expand this study significantly.
Moreover, there are some differences between text describing the user’s own experience and commercial texts that we noticed during our analysis. Thus, in future studies, the authors may take the character of information into consideration to compare its quality and reliability.
In addition, it is important to mention that most of evaluated materials disscuss commercially used CBD products, not Epidiolex, which is the only FDA-approved medication containing CBD. Until the end of year 2023 Epidiolex was not refundable in Poland. However, since the beginning of year 2024 Epidiolex is refundable in Poland for patients over 2 years old in treatment of Dravet syndrome Lennox-Gastaut syndrome and tuberous sclerosis in combination with Clobazam. We suspect that this innovation may lead to some changes in the information on CBD treatment available on social media. Then, the future studies may be essential to verify our results and conclusions.
Our work shows the value of evaluating information commonly available to the patient on the Internet, which indicates the need for further studies on the compatibility of online data about the treatment of diseases other than epilepsy with EBM and thus, the credibility of the knowledge that patients are able to acquire on their own.