The establishment and management of boundaries for multinational corporations (MNCs), as significant players in global commerce, have far-reaching implications for the global economic system. Deciding how to set the boundaries of MNCs is a crucial decision for operators in the international trading system. Economists and management scientists have extensively researched the factors that determine the boundaries of MNCs. Most explanations are based on transaction cost analysis or resource-based view. However, these two explanations are driven by different logics: cost minimisation and revenue maximisation, respectively (Cuervo-Cazurra et al., 2018). This paper integrates transaction cost analysis and the resource base view to explain how intellectual property rights (IPR) protection and product life-cycle lengths affect the boundaries of MNCs. The model setup and derivation are presented based on a summary of existing literature. MNCs are significant players in US trade. The study uses US MNCs' trade data to validate the theory that U.S. overseas market penetration and sourcing are highly selective, and the main types of import sourcing (related-party and unrelated-party trade) vary by market (Co, 2010). The paper examines the inter-firm trade ratio as a measure of the propensity of MNCs to cross corporate borders.
When reviewing theories on the study of firm boundaries, the most commonly used are transaction cost analysis and the resource-based view (Brouthers and Hennart, 2007). These two different lines of thought have sparked a debate in academia as to whether the main driver behind a firm's competitive advantage is the minimization of transaction costs or the exploitation of resources to maximize revenues. The debate on the study of firm boundaries continues to pit cost minimization against revenue maximization. Several scholars are currently working on integrating transaction cost analysis and resource-based concepts (Silverman, 1999; Foss and Foss, 2005; Cuervo-Cazurra et al., 2018). The challenge of integration arises from the assumptions made. The transaction cost analysis assumes that firms have developed their own sources of advantage and therefore need to focus on minimizing operating costs. On the other hand, the resource-based view assumes that the transaction problem can be solved and focuses on ensuring that advantages and revenues are maximized. This paper aims to integrate transaction cost analysis and the resource-based view to construct a theoretical model for MNCs’ boundary choice.
Transaction cost analysis is a widely used theory in the study of international trade patterns. The transaction cost analysis framework assumes that decision making is influenced by three factors: asset specificity, uncertainty, and frequency (Williamson, 1985). Most of these studies use asset specificity as the central explanatory variable. Some studies based on transaction cost analysis have found that high asset specificity is associated with high control patterns (Gatignon and Anderson, 1988; Erramilli and Rao, 1993; Hennart and Larimo, 1998; Makino and Neupert, 2000; Brouthers and Brouthers, 2003; Brouthers et al., 2003). Integration is chosen for knowledge assets when asset specificity is high (Brouthers and Hennart, 2007). However, it has been found that the opposite conclusion is true in other studies (Delios and Beamish, 1999; Palenzuela and Bobilo, 1999; Grossman and Helpman, 2003). Some studies suggest that there is no significant relationship between asset specificity and the choice of international trade patterns (Hennart, 1991; Kim and Hwang, 1992; Taylor et al., 1998). The firm's R&D or advertising intensity (the sum of R&D and advertising expenditures divided by total sales) is a common measure of asset-specificity. Other studies have used perceived measures of asset-specific investments, including physical (service) asset specificity (Joskow, 1988; Klein and Roth, 1990; Erramilli and Rao, 1993; Klein et al., 1993; Brouthers and Brouthers, 2003; Brouthers et al., 2003;Wang et al., 2019), technology asset specificity (Taylor et al., 1998; Palenzuela and Bobilom, 1999), human asset specificity (Dyer, 1996; Handfield and Bechtel, 2002; Brouthers and Brouthers, 2003; Brouthers et al., 2003; Shakir and Ahmed, 2023), site asset specificity (Handfield and Bechtel, 2002; Williamson, 2007; Parker et al., 2019), and specialised asset specificity (Brouthers and Brouthers, 2003; Brouthers et al., 2003). One innovation of this paper is the use of the product life cycle length as a measure of asset specificity.
The second factor is uncertainty, which comprises of internal behaviour and external market idiosyncrasies. Internal uncertainty makes it difficult to verify performance ex post, while external uncertainty makes it difficult to specify all possible contingent events in the contract in advance. Previous research employs various measures to assess external uncertainty, including the Eurocurrency Country Risk Index (Delios and Beamish, 1999), Frost and Sullivan Country Risk Guide (Contractor and Kundu, 1998), industry growth (Kim and Hwang, 1992; Makino and Neupert, 2000; Luo, 2001), industry concentration (Kim and Hwang, 1992; Makino and Neupert, 2000), market size (Gomes-Casseres, 1989; Contractor and Kundu, 1998), perceived indicators of volatility and diversity in target markets (Klein et al., 1990; Luo, 2001), political and economic stability (Kim and Hwang, 1992; Luo, 2001; Brouthers, 2002; Brouthers and Brouthers, 2003; Brouthers et al., 2003) and perceived market potential (Brouthers, 2002). According to Williamson's model, uncertainty becomes problematic only when combined with asset specificity or higher switching costs. Uncertainty often leads to high levels of asset-specific integration (Leiblein and Miller, 2003). The prevalence of offshoring has increased due to better contractual regimes in host countries (Antràs and Helpman, 2006).The patent law of the host country is used as an indicator for measuring external uncertainty, based on the length of the product life cycle as a measure of asset specificity. This is one of the innovations of this paper. This paper examines the impact of product life cycle length (asset specificity) and patent law (uncertainty) on changes in the boundaries of the MNCs.
Resource-based view, including knowledge-based theory and organizational capability theory, suggest that firms develop unique resources that they can exploit in foreign markets or use foreign markets as a source for acquiring or developing new resource-based advantages (Madhok, 1997; Tsang, 2000; Luo, 2002). Firms can gain foundational advantages by developing or acquiring a set of firm-specific resources and capabilities that are valuable, rare, not fully imitable, and for which there are no universally available substitutes (Barney, 1991). Researchers have attempted to identify, measure, and test various resource-based advantages. For instance, Ekeledo and Sivakumar (2004) used multiple perceptual scales to measure firm-specific resources, including proprietary technology, tacit knowledge, corporate reputation, and international business experience.
Integrating transaction cost analysis and resource-based view in the analysis of MNCs’ boundaries refines and extends both approaches. The initial research argued that firm boundaries are driven by minimizing transaction costs, while later analyses proposed that firm boundaries are driven by developing and utilizing resources to maximize value creation and capture. To improve the discussion, we could consider (a) the link between asset specificity and uncertainty under transaction cost analysis, (b) the characteristics of relationships between headquarters and subsidiaries, as well as those between headquarters and unrelated-party outsourcing entities, from the perspective of the resource-based view, and (c) the differences in the institutional environments of home and host countries in the context of MNCs. The nature of economic systems is not independent of the environment, as they are based on certain social foundations that vary according to the local context (Meyer et al., 2011).
This paper analyses the influence of product life cycle length and patent law on the boundaries of MNCs. The study is based on transaction cost analysis and the resource-based view. The theoretical model is extrapolated and the results are validated using a real dataset. It is found that changes in the length of the product life cycle and patent law can account for the changes in the boundaries of MNCs between 2002 and 2013.
The article is structured as follows: section 2 presents the derivation of the theoretical model, section 3 provides the data and descriptive statistics, section 4 outlines the empirical model, section 5 presents the empirical results, section 6 conducts the robustness test, and the last section presents the conclusion.