There is wide-ranging recognition that competitiveness is not only a driver of countries’ economic growth but also a question of survival in an increasingly interconnected world. The discussion surrounding competitiveness boils down to three related areas: First, what exactly is competitiveness, and what are the most relevant indicators for measuring nations’ competitiveness? Second, how does one compare the competitiveness of countries that are heterogeneous in their social, economic, cultural and institutional parameters and that possess a heterogeneous set of natural endowments? This is important because nations’ different stages of development imply that the hierarchy and priority of the key factors that affect their absolute and relative competitiveness should differ at various phases of their economic development.
These and similar questions have been addressed by both theoretical as well as empirical studies. Porter’s (1990) influential work ‘The Competitive Advantage of Nations’, which distinguishes competitive advantage from comparative advantage, in line with his national diamond, signals a departure from the neoclassical version of comparative advantage. In recognition of the prevalence of such heterogeneity, the World Economic Forum classifies countries into three groups based on their sources of economic development, measured in terms of real GDP per capita: factor-driven, efficiency-driven and innovation-driven groups. Moreover, the GCI splits countries into five groups according to their phase of economic development, measured in terms of GDP per capita.
The third line of debate revolves around the concept of competitiveness on a national (macroeconomic) level, which is different from competitiveness on a microeconomic (firm) level. Competitiveness is somewhat precisely defined on the firm level and reflects firms’ abilities to produce goods and services and to compete with other firms under a free market framework. As pointed out by Porter (1990), while competitiveness on a national level is difficult to define, the concept is straightforward on the firm level, where firms compete among each other in terms of market share in a particular industry or territory and the payoffs from competitiveness can be measured in terms of profitability and rate of return. Thus, competition should ensure that only more competitive firms survive, while less competitive firms should exit the market (Krugman, 1996; Martin, 2003; Lall, 2001; and Schuller and Lidbom, 2009). In this line, Krugman (1994, 1996) argues that competition on the firm level differs from competition on the national level in various ways. First, rivals can push less competitive firms out of business, while this is not the case for competition on the country level. Second, there is no complementarity in competition among firms, since the success of one firm leads to the failure of rivals, while such a zero-sum game is not the case on the macroeconomic (country) level.
In contrast, competitiveness on a macroeconomic (country) level has been defined rather precariously, and there is still an ongoing debate in academic circles and a clear call to refine the concept. Krugman (1994), who perceives national competitiveness as a “dangerous obsession”, argues that if competitiveness has any meaning, then it is a “funny” way of saying “productivity” but has very little to do with international competition. Krugman has been consistent in his disappointment regarding the use of ‘competitiveness’ to mean that countries compete just like companies, which he describes as “a poor metaphor” (Krugman, 1996). This line of argument has been recognized by the GCI 2008 report, which states that “many nations can improve their prosperity if they can improve productivity. Improving productivity will raise the value of goods produced and improve local incomes, expanding the global pool of demand to be met”.
From a different perspective, the Organization for Economic Cooperation and Development (OECD, 1992) defines a country’s competitiveness as “the degree to which a country can, under free and fair market conditions, produce goods and services which meet the test of international markets, while simultaneously maintaining and expanding the real incomes of its people in the long term.” The broad OECD definition sheds some light on the complexity of determining the competitiveness of countries. The WEF does not simplify the concept either, as it defines its competitiveness index as “a set of institutions, policies, and factors that determine the level of productivity of a country, conditions of public institutions and technical conditions” (Blanke et al., 2005; Schwab and Sala-I-Martin, 2015).
From a broader perspective, competitiveness is defined as the “ability of a country (region, location) to deliver the beyond GDP goals for its citizens today and tomorrow” (Aigingerand Vogel, 2015). In this respect, Delgado et al. (2012) stated that “these different views of competitiveness have confused the public and scholarly dialogue, and have obscured the development of an integrated framework to explain causes of cross-country differences in economic performance”. Indeed, this shows the difficult circumstances under which the ranking of the competitiveness of countries and its dynamics over time emerges. As emphasized by Farrugia (2002), “The value of a competitiveness index depends on the rigor of the underlying analytical framework and the methodology for making the rankings. However, it is difficult to gauge competitiveness by any single or even defined set of variables” (see also, Høyland et al., 2012).
As noted above, competitiveness at the national level has received fierce opposition from various perspectives, and there is a growing body of literature that favours the concept of productivity as a more meaningful metric for cross-country comparisons. Following our earlier discussion, there is a “whiff” of productivity in nearly every definition of competitiveness on the national level to the extent that the two concepts are at times used interchangeably to mean the same thing. However, the broader body of the current literature considers them to be distinguishable, possible overlapping in their fundamental drivers notwithstanding. As argued in Gelb et al. (2019), while government policies and regulations play an important role in shaping the business environment, such policies ultimately trickle down to serve as drivers of labor productivity. However, some argue that productivity is a measure of the internal strength of companies, while competitiveness is a relative measure of how firms perform compared to their rivals (Oral and Chabchoub, 1997).
As Fagerberg et al. (2007) emphasized, competitiveness is a relative rather than an absolute term, and it is the cross-country variation in competitiveness that matters more than any absolute value. Their analysis rooted in the Schumpeterian spirit suggests that competitiveness is multifaceted and can take different forms, such as price, technological and capacity, and demand competitiveness. Their findings based on data of 90 countries during 1980–2002 seem to suggest that, while price competitiveness has played a smaller role, other types of competitiveness have played a favourable impact on the growth and development of developing countries. Similarly, Kouamé and Tapsoba (2019) emphasized the role of structural reforms, mainly real sector reforms, in productivity and competitiveness on the microeconomic level.
The key question that follows the debate is, is productivity everything? Productivity is generally understood as the efficiency with which inputs are translated into some final output. Hence, it is considered a reasonable metric of welfare and living standards. In his seminal work, Porter (1990) sparked the debate on the competitiveness of nations. Porter argued that competitiveness on the national level is rather ambiguous and that the focus should be on the determinants of productivity and its dynamics over time because “the only meaningful concept of competitiveness at the national level is national productivity”.
The Nobel laureate economist Paul Krugman is often cited for his famous statement on productivity: “Productivity isn’t everything, but in the long run it is almost everything”. Krugman (1994) argues that a country’s ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker. Kohler (2006) also favours the productivity approach to national competitiveness and relates productivity to comparative advantage in trade theory and to total factor productivity in modern growth theory. According to Kohler (2006), “A country’s welfare is determined by its absolute level of productivity and not by some international competitiveness rankings”. Kohler (2006) further argues that the paradigm of international competitiveness is potentially misleading and that policy makers should instead formulate policies to enhance productivity.
OECD (2001), which itself defines productivity as the ratio of the volume of output to the volume of input used, recognizes the existence of various metrics of productivity, such as labor, capital and total factor productivity. As emphasized by Syverson (2011) and van Ark (2014), however, labor productivity is the most common metric and is generally considered the main variable for cross-country variation in income per capita. This is also acknowledged by the OECD (2015), which argues that “the large differences in income per capita observed across countries mostly reflect differences in labor productivity”. The study also forecasts productivity “to be the main driver of economic growth and well-being over the next 50 years”.
As argued in Dehesa (2007), the assumption that a country’s competitiveness is the product of lower prices and costs is inaccurate and unjustified. Kaldor (1978), cited in Dehesa (2007), showed the absence of any meaningful correlation between reductions in the relative costs and prices of an economy and its market share in international markets (known as the “Kaldor Paradox”). It is also believed that countries compete with low prices and costs just because their productivity level is low. As underscored by Krugman, “to say that a country can be able to combine developing country wages with developed country productivity is an oxymoron” (Krugman 1996). In the long run, it is believed that a country’s external competitiveness is primarily measured by its productivity. As emphasized by Dehesa (2007), “a country’s level of productivity determines—in the long term and in the final instance—not only its relative level of competitiveness but also its potential GDP growth, its real wage levels, and its well-being”.
Productivity has been widely recognized as a driver of the standard of living and many market economies have established a council for productivity. The EU set up the national productivity boards in 2016, and most of the member countries of the EU have established such councils. The US has had the National Productivity Council for a long time. In this regard, there is a strong body of literature that favours the use of productivity as a more reasonable measure of international competitiveness. Nonetheless, a recent decline in labor productivity in advanced economies seems to serve as a warning signal about the sustainability of labor productivity as a long-term source of higher living standards. Studies confirm that a decline in labor productivity leads to a slower pace of technological development and innovation (Cowen, 2011; Gordon, 2012 and 2016; Nakamura et al., 2019). Some suggest total factor productivity as superior proxy to labor productivity for various reasons (van Ark, 2014). In line with the Solow growth framework (Solow, 1957), living standard is determined by technological progress, which is detected as a residual effect after accounting for the contribution of other inputs. As emphasized by van Ark (2014, p. 3), “the main shortcoming of the labor productivity metric, however, is that it cannot distinguish between the gains from more equipment per worker and the gains from more efficiency or better technology use per worker”. Along this line, we use total factor productivity as a measure of productivity.