Complementary and integrative health (CIH) approaches comprise a vast range of provider-led procedures, natural remedies, products and self-help practices, that are offered along with or outside of conventional healthcare worldwide 1–4. Estimated prevalence of 12-month CIH use is found to vary between 24–71% depending on the study and country 5. Recognising the varying terminology 4, in this article the term CIH is used in referring to CIH approaches, and as a corresponding term to CAM (complementary and alternative medicine) and CAIM (complementary, alternative and integrative medicine).
The most commonly reported reasons for the use of CIH are the perceived benefits and safety of CIH, and dissatisfaction with conventional medicine 6. Reported benefits include management of pain 7, perceived improvement of physical and emotional health and well-being and quality of life 6,8, as well as CIH being reported by users as helpful 9,10. The use of CIH has been attempted to be explained by having value fit with CIH use11 and by beliefs in magical concepts regarding health12, or holistic health and healing beliefs 13,14. Individuals with more modern health worries and paranormal beliefs have also been found more likely to find CIH as effective14. Reasons for the non-use of CIH include doubt of efficacy of and concerns about possible side-effects of CIH, and satisfaction with conventional medicine 6. Reported perceived harms or adverse effects from CIH use include temporary discomfort or pain and high cost of CIH treatments 8,15,16.
Studies indicate that previous CIH use and having a positive attitude towards CIH 17, family influence 17,18, and belief in positive outcomes following from CIH use 18 are associated with the intention to use CIH in the future. Furthermore, improvement of general well-being and CIH being used as an addition to conventional medical treatment 19 have been found to be connected to the intention to continue CIH use. A recent publication by Fournier and Varet 20 included two vignette studies focusing on the intention to use conventional, complementary and alternative medicine during cancer treatment. Intention to use CIH was found positively correlated with conspiracy beliefs, and this correlation was found to be larger for the use of “unconventional medicine” as an alternative to chemotherapy, compared to complementary use20.
Theoretical frameworks with which the intention to use CIH has been explained include the theory of planned behaviour 17 and the CIH-tailored consumer commitment model (CCM)21,22. CCM conceptualises commitment to CIH within a psychological and behavioural frame based on one hand on CIH users' values and on the other the experiences gained from use of CIH. The model assumes that commitment to future use, i.e. intention of CIH users to continue the use, is related to utilitarian and symbolic values 21,22. According to Sirois et al. 21, utilitarian values include positive outcomes of CIH use, containing physical, emotional and behavioural outcomes. Symbolic values refer to the perceived “fit” between the CIH user’s belief system and that of the CIH modalities they use, for example holistic health beliefs and emphasis on whole person treatments. In this article we conceptualise positive CIH outcomes as experienced benefits of CIH use, and negative CIH outcomes as experienced harms of CIH use.
In Finland, the use of most CIH modalities falls under consumer legislation, making consumer perspective within CIH research relevant. Unlike the neighbouring countries of Sweden and Norway, there is no national policy for traditional and complementary medicine in Finland 23. There is a possibility for serious adverse effects for the use of some CIH modalities, for example via herb-drug interactions 24, and the 2023 Finnish government programme aims to assess the patient safety of alternative therapies offered outside health care 25. The prevalence of CIH use in Finland is relatively high 2,10, making it paramount for the national CIH policy development that the reasons behind continued use are better understood. To the authors’ knowledge the association between experienced benefits and harms and the intention to use CIH have not been researched earlier.
CIH modalities are used for treatment of various health conditions, and for health promotion to maintain well-being 26,27. Previous studies on the connection between self-rated health (SRH) and prevalence of CIH use offer inconsistent results 28. Some studies report good SRH 19 and some poor SRH 2 being associated with higher rates of current CIH use. To the authors’ knowledge, the relationship between SRH and intention of CIH users to maintain their CIH use has not been studied.
Aims
This study aimed to investigate whether the experienced benefits and harms of CIH use are related to the intention to maintain CIH usage in the future. Thus, the hypotheses are:
H1: Having experienced benefits from CIH use is related to the intention to maintain CIH use, and
H2: Having experienced harms from CIH use is inversely related to the intention to maintain CIH use.
In addition, CIH being used both for treatment of ailments and health promotion 2,27, we explore whether there is an association between SRH and CIH users’ intention to continue CIH usage.