The prices of the set of basic foods that make up the Basic Food Basket have shown persistent growth over the years. Only in the last five years (2018-2021), practically all Brazilian capitals showed an increase in the value of the Basic Food Basket, indicating signs of rising inflation indices (Dieese, 2023). This phenomenon has further worsened in subsequent periods due to the effects caused by the COVID-19 pandemic, where product prices experienced an increase above historical averages, impacting the purchasing power of the population and exacerbated by persistent rises in individuals' debt levels (Leandro & Botelho, 2022; Silva et al., 2023, 2024). In this scenario, price dispersion across all markets incentivizes price research (Najberg, 1994).
In this context, in recent decades there has been a growing concern from governments to control the widespread and continuous increase in prices, either through tax exemptions or subsidies, as witnessed in recent years – such as the reduction of ICMS on fuels from Complementary Law Project 18/2022 (BRASIL, 2022) and law projects that zero taxes on basic food basket items proposed by Complementary Law Project 279/2020 (BRASIL, 2020) – with a view to mitigating the impact of these taxes on purchasing power and achieving (or maintaining) Brazilian economic stability. The reduction of the tax rate allows for an increase in disposable income for families, which, in turn, will expand consumption and aggregate demand (Almeida, 2020).
Inflation is a process of widespread and continuous price increases that results in the loss of the currency's purchasing power. It affects the purchasing power of the population and causes various distortions in the economy (Pinho et al., 2017), continuously reducing the real price of goods, being an important indicator of well-being for society (Arruda & Brito, 2017; Najberg, 1994). In Brazil, it led to the creation of many different indices that reflect the variation of thousands of prices and are calculated through a weighted average of a consumption basket of a specific segment of society or household income.
In Brazil, the Extended Consumer Price Index (IPCA) is currently the benchmark for the inflation targeting regime. However, although it is the official index, consumers often claim that their expenses have increased at very different rates than those announced by inflation indices and, consequently, do not reflect the loss of their purchasing power. According to a renowned opinion research institute, one in two people believes their personal inflation is higher than what is reported (Quadros, 2008).
The main reason for this phenomenon can be explained by the fact that research institutes, when determining these inflation indices, need to define measurement criteria, the simplest form of which is to compose a basket of goods and measure the behavior of their prices over a certain period. This situation points to a significant difficulty in comparing the published indices with the cost of living of a specific population, as people consume different baskets of goods in different proportions. Therefore, price variations end up impacting families according to their consumption profiles.
Adding to this, the fact that most of the time the basket of goods used to calculate these indices does not coincide with the spending profile of a particular individual or family contributes to such distortions. For low-income families, it is noted that food and public tariffs carry significant weight in the family budget (Lino, 2019). Furthermore, price samples are taken from various regions of the country, with region-specific weights and predefined income brackets, which aim to measure the entire country but may become less representative for different socioeconomic levels. Thus, inflation indices tend to reflect a weighted reality corresponding to the population across Brazil, rather than how much the cost of living has increased in a specific region. Therefore, the Consumer Price Index measures the variable cost of a fixed market basket for an average consumer (Hagemann, 1982).
Although there are challenges in reflecting regional realities, we cannot dismiss the importance of official indices in the decision-making process. The calculation of the Basic Basket in Brazil, its variations, and the adequate Minimum Wage to meet the fundamental needs of the population have become crucial economic analysis tools. They provide relevant data on market practices and price policies, serving as a preventive parameter against economic order violations (Paula et al., 2016).
Just as national indices are important, regional indices also provide valuable information for this process. Many regional institutions (businesses, employer associations, professional bodies, unions, etc.) use adjustments above the national inflation rate or above the Minimum Wage as benchmarks when setting prices, adjusting prices, or negotiating collective labor agreements. Their argument is that this approach minimizes inflationary losses. However, this may not hold true for specific localities within the country, where inflation rates may diverge significantly from national averages or from the perceived inflation by residents in those regions. If prices vary greatly among neighboring regions, it creates arbitrage opportunities, taking advantage of price disparities (Cifuentes & Robledo, 2019). Therefore, measuring price variations on a regional basis is crucial, in addition to the national perspective..
Several studies have focused on price indices for specific income brackets and demographic groups. In international literature, research findings indicate a significant difference between the inflation experienced by the poor and non-poor, affecting purchasing power in varying ways for different individuals (Michael, 1979; Hagemann, 1982); and low-income families, who are heavy consumers of food and fuel, are more likely to be disproportionately affected if inflation is concentrated in these specific items (Minarik, 1980).
In Brazil, studies analyzing price indices for specific income brackets assert that inflation tends to have a disproportionate effect considering income levels and timeframes. Lameiras et al. (2017), while developing an inflation indicator by income bracket, found that over the long term, inflation for the poorest segment varies more than that observed in higher income brackets. Lino (2019), in analyzing consumption baskets and inflation for low-income families, identified that food and public tariffs carry significant weight in the family budget. Arruda & Brito (2017) propose a mechanism for forecasting inflation from a regional perspective. Given the reported findings, the importance of research on this topic for society becomes evident.
Based on the above, this study aims to estimate the prices of the Basic Basket and its variation between the years 2010 and 2022 in four supermarkets located in different neighborhoods of Vila Velha city. Vila Velha is one of the main areas of urban expansion in the Metropolitan Region and one of the most populous municipalities in the state of Espírito Santo, Brazil. The goal is to develop an inflation index that closely reflects local reality and provides a more realistic measurement of purchasing power variation for individuals earning the minimum monthly wage. Additionally, the study compares changes in purchasing power across various states in Brazil.
The relevance of this research is grounded in several key points:
(i) The importance of official price indices (and inflation) in national monetary policy (Central Bank of Brazil, 2016; Arruda & Brito, 2017), where comparing them with regional indicators can provide valuable insights for implementing local policies such as tax exemptions or subsidies;
(ii) Prices (and their variation) serve as a measure allowing consumers to assess the adequacy of their income and purchasing power;
(iii) Consumer behavior is influenced by changes in prices of goods and services;
(iv) The significance of the Minimum Wage and its purchasing power in household budgets, especially considering that nearly half (45.8%) of Brazilian households have incomes below twice the Minimum Wage (IBGE, 2010), and finally;
(v) The research aims to construct a regional cost of living indicator and a price variation index that more closely reflects the true inflation rate perceived by consumers in the studied region.