Globally, there is no country that is on the track to prevent the increase in overweight among children under 5 years of age (Branca et al., 2023). Studies have established a link between sugar intake and overweight or obesity (Magriplis et al., 2021; Yu et al., 2022; Kuhnle et al., 2015). The availability of sugar-sweetened commodities, especially through trade, has also been reported by several studies (Schram et al., 2015; Mendez Lopez et al., 2017; Lo et al., 2021; Mabeta & Smutka, 2023). A report from the 2023 World Obesity Federation revealed that almost 400 million children will be overweight or obese by 2035 (Lobstein et al., 2023). The same report indicates that the global increase in obesity incidence among children and adolescents will be the most pronounced, from 8–18% in girls and from 10–20% in boys from 2020 to 2035.
Consequently, there is an increasing economic impact of obesity globally. It is estimated that its cost will increase from US$1.96 trillion in 2020 to over US$4 trillion in 2035, at a constant US$ value. The impacts include healthcare costs, loss of productivity, and premature death. Due to overweight or obesity, the global gross domestic product (GDP) is expected to decrease by 2.4% in 2020 and then increase to 2.9% from that value (2.4%) by 2035 (Lobstein et al., 2023).
Overweight is no longer a health problem in high-income countries but has also dramatically risen in low- and middle-income countries, including countries in eastern Africa. Previous studies have reported that there has been a considerable increase in childhood obesity in Sub-Saharan Africa over the past two decades (Danquah et al., 2019). For instance, in their review, Danquah et al. (2020) reported that in SSA, childhood obesity or overweight has increasingly become a public health concern. This increase was also observed in West African countries (Diallo et al., 2023).
In sub-Saharan Africa (SSA), the prevalence of obesity among children and adolescents is expected to increase from 5–14% in girls and from 4–7% in boys between 2020 and 2035. By 2035, the yearly economic impact is projected to be more than US$50 billion or 1.6% of the region’s GDP (in constant 2019 dollars) (Lobstein et al., 2023).
Several studies have investigated the risk factors leading to overweight among underfive children (Saha et al., 2022; Tiruneh et al., 2021). The major contributors to overweight or obesity have been found to be the consumption of high-fatty products, high-sugars, and micro nutrient-poor diets (BA et al., 2004; Ruhara et al., 2021). Most of these products are easily imported in many countries, especially LMC. Additionally, the expanding scope of international trade agreements and policies has facilitated the sudden increase in imports of sugar-sweetened beverages (Ruhara et al., 2021).
Although some previous studies have indicated that trade has a positive impact on health outcomes, such as reducing infant mortality and improving life expectancy (Zhang et al., 2022), some trade policies, such as trade openness and trade and investment agreements, have also been proven to have adverse effects on health outcomes (Barlow et al., 2022). Trade liberalization, as a trade policy, tends to be conducive to the consumption of sugary drinks or sweetened beverages (Mendez Lopez et al., 2017), which can lead to chronic diseases (Lo et al., 2021; Teng et al., 2020). In particular, overweight or obese children are prone to experiencing an increased risk of having high blood pressure, high cholesterol concentrations, type 2 diabetes, asthma, joint problems, gallstones, anxiety, depression, insulin resistance, hypertension, hyperlipidemia, liver and kidney disease, and reproductive problems (Albataineh et al., 2019; Sahoo et al., 2015). These consequences are connected to the manufacturing, importing or purchasing and consumption of sugar-sweetened beverages and foods that contain high amounts of energy, fat, sugar, salt and low amounts of vitamins and minerals (WB & PAHO, 2020). The literature indicates factors associated with overweight in children in SSA (Choukem et al., 2020). Similarly, studies have attempted to use child overweight data relating to import data (Ferretti and Mariani, 2019; Schmidt & Fang, 2021).
Beverage waters sweetened or flavored ranked 281st in terms of global trade in 2021, with $12.6 billion in total trade. Exports of sweetened or flavored beverage waters increased by 24.7% between 2020 and 2021, from $10.1 billion to $12.6 billion. In general, trade in sweetened or flavored beverage waters constitutes 0.06% of global trade (OEC, 2023).
Analysis of the most recent Demographic and Health Survey (DHS) data showed that the prevalence of overweight among children under five years of age ranged from 3.2% in Kenya to 5.6% in Rwanda (KNBS & ICF, 2023; NISR et al., 2021). In addition, it varied from 1.4% in Burundi to 2% and 5.2% in Ethiopia and Zambia, respectively (EPHI & ICF, 2021; MPBGP et al., 2017).
While various factors contribute to overweight and obesity in Africa, economic risk factors play a major role in increasing incidence of childhood obesity, especially in the East African context. For example, a study performed in 175 countries between 1975 and 2016 showed that international trade openness was positively associated with country obesity, where an increase of 10% in trade openness was associated with an increase in the obesity rate of 0.80% (An et al., 2019).
A study performed in Kenya showed that 18% of children under five years of age were overweight, which was found to be associated with maternal overweight and obesity, higher education levels, a very large child at birth and stunting (Gewa, 2010). Another study performed in sub-Saharan Africa in 2022 showed that overweight and obesity in preschool children were strongly associated with the home food environment and high maternal BMI. The economic transition in many African countries, including East African countries, has led to a shift in dietary patterns and physical activity levels, which contributes to an increased prevalence of overweight in children and urbanization (Kwansa et al., 2022).
Urbanization and globalization, particularly the free trade of services such as the modern marketing food trade in food products, have brought about changes in food systems and marketing exchange practices. This has resulted in the proliferation of inexpensive, highly processed foods that are energy dense but nutrient poor; these foods are more accessible and affordable than healthier foods are, and as a result, this exacerbates the risk of childhood overweight in economically disadvantaged communities (Popkin et al., 2020).
Childhood overweight or obesity has been considered an epidemic (Paul, 2023; Tiruneh et al., 2021) and a pandemic in the Global South (Paul, 2023). Child overweight, according to the World Health Organization (WHO), is a condition in which the child’s weight is not proportional to his or her height (Jones et al., 2017; Ayele et al., 2022; Flynn et al., 2022). Overweight children have a weight-for-height greater than two (2) standard deviations (SDs) above the median of the WHO Child Growth Standards (WHO, 2024; de Onis, 2015; LBD Double Burden of Malnutrition Collaborators, 2020).
There is a connection between international trade, globalization of trade and public health. An increase in trade has noticeable effects on health outcomes (Bettcher et al., 2000; Loewenson et al., 2007; Cyrus, 2018). Recent trends have shown a concerning increase in the prevalence of overweight and obesity among children under five years of age in East African countries (S.A. Tiruneh, 2021). This escalation appears to be significantly influenced by the regular consumption of soft drinks, including both carbonated and noncarbonated sugar-sweetened beverages (SSBs). Several studies conducted in developed countries have investigated this health concern (Malik VS, Pan A, Willett WC et al., 2013; F.B. Hu, 2013; Ferretti and Mariani, 2019).
The estimation of sugar-sweetened beverage (SSB) imports has evolved over time, reflecting shifts in consumer behavior, policy interventions, and global trade dynamics. SSBs are any drinks that contain added sugar or sweeteners. These beverages contain free sugars, which include carbonated or noncarbonated soft drinks; 100% fruit/vegetable juices and drinks; liquid and powder concentrates; flavored water; energy and sports drinks; ready-to-drink tea; ready-to-drink coffee; and flavored milk drinks (Sousa et al., 2020; Malik & Hu, 2022).
Previous studies examining the link between SSBs and child nutrition outcomes range from systematic reviews to cross-sectional and ecological analyses, covering a broad spectrum of countries and regions. Key themes include the effectiveness of SSB taxation in reducing consumption and obesity rates (Itria et al., 2021), the role of SSB affordability in increasing obesity incidence (Ferretti and Mariani, 2019), and the global consumption patterns of SSBs among children and adolescents and their health implications (Ooi et al., 2022). The literature has also explored the broader impacts of global trade on health (Bettcher et al., 2000) and the determinants of obesity in East African children (Tiruneh et al., 2021). Each study contributes to a nuanced understanding of how SSB consumption, influenced by factors such as taxation, affordability, and global trade, is linked to the rising prevalence of obesity and related health issues.
Thus, understanding global evidence and providing region-specific data on the relationship between SSB imports and the prevalence of overweight are crucial for effectively informing the design and implementation of locally specific and relevant prevention and intervention programs. However, there remains a significant gap in the related literature within developing regions, especially in eastern African countries. Research on the linkage between international trade, trade policies and agreements and health outcomes such as overweight among children under the age of five years in Eastern African countries is scarce. In particular, there is a lack of specific knowledge on the effects of SSB imports on the increasing incidence of childhood overweight in these countries.
This study aimed to investigate the effect of the import of sugar-sweetened beverages (SSBs) on the prevalence of overweight in underfive children in nine Eastern African countries, namely, Burundi, Madagascar, Malawi, Mozambique, Rwanda, Tanzania, Uganda, Zambia, and Zimbabwe. This study focused on the effects of importing juices, milk drinks, tea and coffee, and water with mineral and aerated drinks, which are commonly called SSBs or sugary drinks (Bahl & Bird, 2020).