In this study, patterns in health information-seeking behaviors in the adult population of South Tyrol revealed three health information-seeking groups in LCA, namely, “interpersonal”, “technical/online”, and “multidimensional”. LCA is increasingly used in health literacy and prevention research [28–30]. While the “multidimensional” group of adults performed almost all behaviors of seeking health information, ranging from exchange with friends, health professionals or other human sources to use of medical literature, electronic databases and the internet, the “interpersonal” group sought information mainly from friends and/or health professionals. The “technical/online” group used random or targeted online searches in electronic databases or the internet. Class membership was explained by age, sex, level of education and ethnicity. Health information-seeking behaviors differed significantly between the two linguistic groups.
In regions with culturally and linguistically diverse backgrounds, differences in people’s behavior in searching for health-related information have been described previously [31]. Language minorities may well impact health literacy in South Tyrol; for instance, drug package inserts are provided in Italian language only. In contrast to nonmedical public services established in South Tyrol for both German and Italian ethnic groups, there is a single public health care system for the entire population. Although language skills of the German-speaking minority in Italian have not been assessed in this study, only part of the population is known to be sufficiently bilingual.
Previous studies revealed that health literacy depends on a variety of factors and barriers, including language [32], social group history [33], patterns related to access and usage of digital technologies [34, 35], frequency of watching health-related television [36, 37], and involvement in social networks [38, 39]. Difficulties related to understanding health information and engaging with healthcare providers go hand in hand [12]. Reliance on internet-based technologies to disseminate health information and services is well known and has most recently been exemplified in the coronavirus pandemic [40–42].
Access to health information is at a particular risk, as there is a particular shortage in German-speaking health care professionals in South Tyrol, which has become a general healthcare problem in Italy today [43]. In our study, friends and healthcare professionals were two particularly important sources for providing health-related information for the German-speaking population in the “interpersonal” and the “multidimensional” LCA groups. Moreover, health professionals often have a limited understanding of health literacy levels, including health-seeking behaviors and the consequences of low health literacy for their patients [44].
Providing health-related information to adults in the “interpersonal” and the “multidimensional” groups is particularly language-dependent. Healthcare professionals need to assess the health literacy level as well as effectively communicate and consider health literacy, among other patient characteristics, when selecting patients for care management programs [35]. Health policy makers and healthcare organizations should implement interventions not only to develop health information-seeking skills in populations they serve but also to prepare healthcare professionals, e.g., general practitioners and family nurses, for better provision of information and materials that are easily accessible and understandable [35]. Critical pedagogy applied to in-service education has been shown to effectively stimulate professionals' awareness of their potential to change their practice and work environment towards improved health literacy in special linguistic contexts [18].
One-third of adults in the general South Tyrolean population reported primarily seeking health information through random or targeted online searches in electronic databases or the internet. Our study revealed that being Italian-speaking, male sex, being younger (< 50 years) and having higher education increased the likelihood of applying this health information-seeking behaviour. In Germany, middle and high socioeconomic status, female sex, being married or living in a stable relationship and heavy use of health-care services favor the use of the internet for health-related information [45]. As online information offers great potential to empower the population, efforts made in the South Tyrol healthcare system to improve access to online health information (e.g., eHealth services) may focus on individuals from the “interpersonal” group to enhance their capacity to use it effectively through educational programs [13].
Several limitations of this study must be taken into consideration. First, the study database is representative of the adult population (> 18 years) living in private households and using a land line phone in South Tyrol in 2014. Health literacy and health information-seeking behaviors from children and adolescents have not been investigated [46, 47]. Second, with this study, we investigated only individual health information-seeking behavior. There are still few data on public health literacy, which is defined as the degree to which individuals and groups can obtain, process, understand, evaluate, and act on information needed to make public health decisions that benefit the community [48]. Thus, the impact this study may have on prevention science and public health decisions in South Tyrol is uncertain. Third, social media, which are increasingly used for the dissemination of health-related information [49], was not investigated in this study. Fourth, in our sample, the use of the internet as a valuable source of health-related information was low in both linguistic groups, which may have changed today as the survey was already performed in 2014.
In conclusion, we identified three groups of health information-seeking behaviors in the adult South Tyrolean population, i.e., “multidimensional”, “interpersonal” and “technical/online”. In addition to age, sex, level of education, minority language explained group membership. Compared to the “technical/online” group, members from the “interpersonal” group were significantly more likely to have higher age, education lower than high school and less likely to be of Italian ethnicity. Members of the “multidimensional” group were significantly more likely to be female, to have higher age, and to be of German ethnicity than those in the “technical/online” group.