What is the purpose of higher education? While the question appears easy on the surface, the answer may depend on who you ask. Based on an extensive review of the literature between 2000 and 2016, [Chan 2016] concludes that higher education institutions define their purpose in terms of societal goals, viewing education as a public good. In contrast, undergraduates tend to focus more on benefits accrued at the individual level, seeing education as a private good. The misalignment between the goals of institutions and society compared to those of students may well be demonstrated with rising scepticism over the value of higher education and a shift toward more applied, hands-on learning [Trinidad et al. 2023].
Economics degrees are an interesting case study in that the degree generally lacks a standardized test or occupational licencing (like the CPA exam or nursing boards), providing faculty flexibility in the skills taught to students. Despite this flexibility, most economics degrees emphasize the development of critical and analytical thinking skills, with goals to create problem solvers and future leaders capable of making sound decisions [Borg and Borg 2001; Colander and McGoldrick 2010; Siegfried and Colander 2022]. The extent to which these skills translate into short run success in the labor market for entry level students, however, is still unclear.
Historically, economics graduates are relatively successful by midcareer. Among individuals with only undergraduate degrees, economics majors generally earn higher salaries compared to those with other majors [Black et al. 2003]. One study reported that U.S. workers aged 40 with undergraduate degrees in economics had a median salary of $90,000 in 2018, significantly higher compared to the median salary of $65,000 for those who majored in other social sciences (psychology, sociology, etc.) and $66,000 for those with degrees in fields other than economics (such as art, education, and legal studies) [Bleemer and Mehta 2022].
However, with rapidly growing technology, increasing numbers of college graduates [Statistica 2023], and a labor market that is constantly changing, economics faculty may need to re-evaluate program goals to better align with the demands students will face. In other words, the successful patterns of students who graduated nearly 2 decades ago may not be sufficient in proving the fate graduates will realize 20 years from now.
The question arises, what are the skills currently in demand for individuals who pursued economics degrees? Our duty as faculty is to equip students with the necessary skills and knowledge for success in the professional world, beginning with expected entry-level jobs for current students. Without an understanding of the current job market and the skills required for entry-level positions, we run the risk of failing to provide students with the necessary tools to succeed or ensuring that our curriculum remains relevant and prepares students for the labor market. As a secondary question, even when faculty provide relevant and important skills, are students and recent graduates on the job market accurately representing themselves and their skillsets when marketing themselves on sites like LinkedIn?
We seek to answer these questions using unique data from Lightcast [Lightcast™ 2022]. To our knowledge, previous researchers have not focused on jobs appropriate for economics majors, expanding the use of these data to a new set of occupations and increasing its applicability to our students in particular. Second, we examine both the common (soft) skills as well as the technical skills frequently listed in job postings. Finally, we analyse information for those likely to have graduate degrees separately from those likely without graduate degrees, as well as focus on entry level positions most applicable to our recent graduates.
We first explore relevant literature on the mismatch between the goals of higher education and the expectations of students. Then, we describe a unique set of data obtained from Lightcast, analyse job postings for economics-related entry-level and other jobs and online profiles of individuals working in or seeking those positions, and present our results. We discuss our findings and conclude with recommendations as to how economics faculty might better prepare students for the job market realities they will face.
LITERATURE REVIEW
Higher education faces challenges on multiple fronts, but among them may be a mismatch between institutional goals and student preferences, according to Chan [2016]. In an environment where people are questioning the value of four-year degrees [Gates Foundation 2023] or losing confidence in higher education [Brenan 2023], colleges and universities are increasingly faced with the challenge of proving their worth. Institutions often point to both the economic benefits directly experienced by college graduates and what some have described as “non-economic” benefits, including soft skills, critical thinking, and intrapersonal skills [Menges and Austin 2001]. Chan [2016] suggests that universities “appear to focus on universal objectives aimed at reforming society and the individual cognitive skills and communicative agendas” while students are more interested in personal growth and opportunities, meeting family expectations, and achieving a certain level of economic stability and standing.
Perhaps this mismatch between institutional goals and student preferences filters down into economics course work and degree plans. Economics undergraduates are often taught skills that include an emphasis on analytical and critical thinking, proficiency in data analysis and interpretation, and the ability to communicate complex economic concepts effectively. Depending on coursework, there may be applications involving public policy, current events, and a broad understanding of human behaviour. The economics degree is often touted by those teaching in the discipline as providing a versatile or flexible foundation, one which will allow students to choose from a wide range of high-demand, good paying jobs across a variety of industries or sectors. Economics and Business Economics degrees are the only two non-STEM degrees among the top 25 highest earning majors [Federal Reserve Bank of Richmond 2022].
That said, there is not a clear set of skills or a set career path provided to students to make a direct connection between economics curriculum and the private benefits today’s students might expect from completion of a college degree. A survey conducted in the U.S. in 2019, which included 248,000 college graduates, revealed that the most common complaint among those with economics degrees was a lack of practical skills for post-college careers [PayScale 2023]. Geography may explain some of the graduates’ concerns. The labor market for economics graduates might look very different when comparing opportunities in places such as New York, California, or Washington, DC to most other metropolitan areas in the U.S. [Winters and Xu 2014].
While it appears that an economics degree does lead to considerably higher wages [Bleemer and Mehta 2022], much of the difference occurs a few years after graduation. Immediately following graduation, students may struggle to identify appropriate entry level positions or prefer that they had acquired additional hard skills in their degree. Another possibility is that entry-level jobs have changed as more Americans complete college. In 1960, only 7.7% of Americans held college degrees; by 2020, that figure was 37.5% [Statistica, 2023]. The National Center for Education Statistics [NCES 2023] also reports that the proportion of individuals aged 25 and older who hold a bachelor's degree or higher increased from 24% in 1990 to 36% in 2000, and then to 42% by 2019 [NCES 2023]. As the proportion of individuals holding a bachelor's degree or higher has risen, it is possible employer expectations for entry-level positions have shifted, characterized by a greater emphasis on specific skill sets and a reduced expectation for decision making ability. Graduates may not be alone in recognizing that programs are struggling to keep pace with changes in skills demanded by today’s employers. In an attempt to reduce the gap, accrediting agencies such as the Association to Advance Collegiate Schools of Business (AACSB) are updating their own standards and goals to include greater focus on emerging technologies [AACSB 2022]
It is also important to consider human resource theories behind the construction of targeted job postings. Organizations likely adopt competency models to understand the specific skills needed for successful performance in a particular role [Campion et al. 2011]. These models influence their word choice when soliciting applications, and their job postings, therefore, are a reliable source of data as they relate to desired skills. Since competency models are used to develop job ads, the authors believe an analysis of job ads should provide insight into the competencies that employers value. An analysis of online job ads is seen as having three crucial advantages: (1) employers are actively recruiting people with identified skills, (2) it can cover a large sample of jobs, and (3) the data can be analysed using various job characteristics, such as years of experience and college major [Rios et al. 2020].
Prior research using content analysis of job ads provides key insights for majors and career paths in areas such as accounting [Dunbar et al. 2016], data science [Radovilsky et al. 2018; Ryan et al. 2019; Verma et al. 2019], human resources [McCartney et al. 2021], and organizational research [Sodhi and Son 2010], with a growing number of other programs looking to do the same. Research is possible through organizations such as Lightcast, a labor market analytics firm, which provides labor market insights and select data to organizations and educators through software applications.
Given the theories behind the construction of job postings, linking the explicitly desired skills in relevant job ads to the market for those who studied economics could provide a foundation to faculty hoping to improve outcomes such as employment following graduation. It also allows faculty the opportunity to better connect curriculum with skills in demand, and demonstrate that relevance to current students. Without an understanding of the current job market and the skills required particularly for entry-level positions, we run the risk of failing to provide our students with the necessary tools to succeed. In the section that follows, we describe data obtained from this unique source containing specific skill requirements for prospective entry-level positions for economics majors as well as other economics-related occupations.