Deeply rooted in the history and socio-political fabric of the country, organized crime and -particularly- mafia-like organizations are a scourge in the Italian context. These organizations, henceforth referred to simply as "mafias", are characterized by a well-structured hierarchy defined by associative bonds, and whose members are expected to follow precise rules and codes of conduct. Mafias use intimidation, threat, and violence to exert control over a given territory by perpetuating crimes, gaining control of economic activities, and influencing electoral processes (Republic of Italy, 1982). In Italy, this description applies to distinct organizations, each related to a specific southern region: Cosa Nostra in Sicily, 'Ndrangheta in Calabria, Camorra in Campania, Sacra Corona Unita in Apulia, and Basilischi in Basilicata (we referred to as target regions). As a result, the presence of mafias in these territories is associated with an increased climate of violence, economic losses, and a poor reliance on State protection and law enforcement (Allum et al., 2019; Aziani A, 2022; Daniele & Marani, 2011; Lavezzi, 2014; Pinotti, 2015; Schneider, 2018).
Crucially, despite the abuses they endure, local communities rarely question, challenge, or oppose mafias (even if things are changing see Cinotti, 2015). This sort of collective passivity is a phenomenon known as the law of silence, or -in Italian- omertà (Travaglino et al., 2016), namely a cultural code that prescribes indifference to others’ illegal activities. Specifically, the code categorically prohibits cooperating with law enforcement authorities, regardless of whether one participates in, observes or is the victim of a crime (Paoli, 2008). Mafias' use of violence, manifested through intimidation, threats and punishments -even deadly ones-, fosters fear of retaliation in individuals, which, combined with a lack of trust in being protected by the State, prevents the subjugated territories from rebelling and thus favoring the law of silence (Giordano et al., 2017; Roberti, 2008; Travaglino & Abrams, 2019). However, some authors posited other reasons that might also underpin the lack of cooperation with law enforcement authorities: for instance, Travaglino and Abrams (Travaglino & Abrams, 2019) suggested that people might develop positive attitudes towards mafias, which in turn lead them to remain silent about their illegal activities. According to the authors, these attitudes stem from the belief -induced by the mafias themselves- that they represent the cultural values of the territories where they operate.
Although its intricate mechanisms have yet to be fully brought to light, omertà stands as a major factor that allows mafias to exert their control over their territories. In this light, strengthening adverse attitudes toward mafias might represent a first step to develop new strategies to encourage anti-mafia actions, which will contribute to weaken mafias’ power and reduce the detrimental consequences of their presence.
Virtual reality experiences in shaping attitudes
Among the most interesting applications of new media, immersive virtual reality (IVR) seems well suited to pursue this goal, as it can both capture people's attention (Makransky et al., 2020; Raya et al., 2021) and be effective in shaping their attitudes (Nikolaou et al., 2022). Researchers can indeed create interactive IVR experiences even far apart from users' daily lives, allowing them to be exposed to artificial situations that are processed as really experienced (Schöne et al., 2023). The integration of visual, auditory, and tactile feedback makes the virtual world realistic and immersive, eliciting in the users a sense of presence (Diemer et al., 2015; Wirth et al., 2007), namely the perception of being physically situated within the virtual space, even while being aware that the environment is artificial (Schubert et al., 2001; Slater & Steed, 2000; Slater & Usoh, 1993; Slater & Wilbur, 1997; Steuer et al., 1995). This sense of total involvement may be the main driver of attitude change (Fox et al., 2014; Schuemie et al., 2001): supporting the media richness theory, which stated that the richer the immersive modes of the medium, the greater its persuasive effect (Daft & Lengel, 1986), Nikolaou et al. (2022) found that IVR influences attitudes to a significantly greater extent than non-immersive interventions. In fact, IVR has been used for several attitudinal objects, such as environment, migration processes, inter-group conflicts, and minority groups (Nikolaou et al., 2022). For example, Fonseca and Kraus (2016) found that participants expressed a desire to reduce meat consumption following an IVR experience in which its negative impact on climate change was shown. Aitamurto et al. (2018) found an increase in participants' personal responsibility regarding gender inequality at work after taking the perspective of a female engineer who was not being recognized for her merits. Herrera et al. (2018) observed that participants who assumed the role of a homeless person had more positive and lasting attitudes toward homelessness. In the same vein, experiencing a virtual migration as a refugee crossing the Mediterranean in search of a better life led participants to donate more for Syrian refugees (Kim, 2019) and a positive attitude toward human rights (Bujić et al., 2020). Lastly -and particularly important for the present work- McEvoy et al. (2016) studied IVR exposure as a bullying prevention tool, comparing immersive with non-immersive conditions. Contrary to the authors' expectations, the IVR condition did not affect attitudes toward bullying or bystander intention to intervene. However, a follow-up qualitative focus group study noted a lack of photorealism and a delay in voice and body language in the virtual agents (i.e., avatars) that may have made the IVR condition not effective.
In light of this evidence, in this study we explored the effect of IVR in shaping attitudes towards mafias. We measured explicit and implicit attitudes pre and post IVR exposure to a virtual scenario representing a typical mafia situation, i.e., extortion (in Italian pizzo) or a control scenario representing a violent situation but not related to mafia, i.e., a quarrel between two drunk men and a bartender. We hypothesized that the extortion scenario would lead to more negative attitudes towards mafias, at both explicit and implicit levels, compared to the control scenario. Moreover, we explored whether the two scenarios would lead participants to express different behavioral intentions of reporting, intervening in and testifying against the crime they witnessed.