We focused on assessing the prevalence of SSB consumption among women aged 10–49 years in Kenya while identifying the demographic, socioeconomic, and health behavior factors associated with it. Based on the findings, we estimated the prevalence of SSB among women to be 52.7%.We noted a significant increase in SSB consumption, from 48.3% in 2018 to 63.6% in 2019. This level is concerning because of the adverse health outcomes associated with SSB consumption. Notably, the prevalence is similar that of adolescents in Western Kenya (53.8%)32, and that of adolescents in 53 LMICs (54.3%)33, but higher than that of Ghanaian adolescents (34.9%)18, adults in South Africa (16.0%)20, and pregnant women in Nigeria (25%)14. This high consumption of SSBs, especially in LMICs, could be attributed to their affordability and accessibility, partly because of the increase in consumer income and the lack of action taken by policymakers to affect the price of SSBs34. The government of Kenya imposes an excise tax on soft drinks, including those with and without sugar, but it is not specific to SSBs, making them affordable. These findings highlight the need for policies that aim to reduce the consumption of SSBs, including imposing taxes.
Urban areas, particularly in LMICs, are undergoing a nutritional transition, shifting from traditional diets to processed foods with high sugar levels, including SSBs35. Similar to studies by20,36, our findings established that SSB consumption was higher among urban residents, with a 29% increase in odds compared with rural residents. However, our findings are lower than those of sub-Saharan Africa, where the prevalence of SSB consumption is twice as high in urban areas than in rural areas4. This shift is driven by the advertising of unhealthy foods, including SSBs, particularly in urban areas37. SSBs are the most advertised items in urban areas38 and coupled by the boosted dissemination, including sales among street vendors, it increases accessibility to urban people.
There was a non-significant inverse association between age and SSB consumption. Similar patterns have been established in previous studies14,15, which showed a decreased pattern of SSB consumption with an increase in age. Stratification by residence revealed that rural women aged 40–49 years had the lowest odds of SSB consumption. The higher consumption of SSBs among the younger respondents in the present study may be related to their higher exposure to advertising, taste preference, and popularity. In addition, younger people tend to eat more outside the home and at fast-food or chain restaurants, which increases the risk of SSB consumption.
Socioeconomic status is known to shape food choices with employment, guaranteeing the high purchasing power and affordability of SSBs39. Our findings showed that the prevalence of SSB consumption was higher among the employed and the richest groups. Employed individuals are likely to indulge in out-of-home eating habits, which increases the likelihood of SSB consumption 14. Additionally, the trend of high SSB consumption among richer women could be influenced by lifestyle choices, as high-income individuals decide to consume unhealthy foods despite being able to afford healthier options. Implementing workplace wellness programs that promote healthy beverage choices and discourage the consumption of SSBs such as healthy beverage options in workplace cafeterias could reduce SSBs intake. Increasing taxes on beverages and reducing food marketing and meal recommendations could reduce SSBs consumption among high-income women.
Non-married residents had reduced odds of consuming SSB. Similarly,40 established a higher prevalence among married participants while41 found the contrary. Couples may influence each other's habits into SSB consumption. Moreover, SSBs are integrated more into family meals in Kenya with consumption, primarily tea, included in almost four out of five eating episodes24. Therefore, there are recommendations for a lower-sugar breakfast by reducing sugar in tea.
The prevalence and risk of SSB consumption significantly increased with an increase in education among women in both rural and urban residencies. However, urban women had higher odds of SSB consumption than did rural women. Other studies have reported similar findings42 whereas other studies in varied settings have contrasted the same findings15,42. It is known that people with a lower level of education consume unhealthy diets including SSBs. However, the notion that education level does not influence SSB consumption was identified in our study, implying that higher health literacy does not guarantee healthier beverage consumption. Therefore, interventions need to be tailored to target different educational levels and demographics to promote the benefits of reducing SSB consumption.
Similar to what40 found, the consumption of snacks in our study was associated with increased odds of SSB consumption. These findings could be linked to the fact that incremental daily calorie intake from high-energy foods is associated with diet beverage consumption43. Additionally, the pairing of SSBs with fast food is likely driven by availability at times of purchase, promotions, as well as pricing and ‘packaging’ of SSBs with food.
We found a direct relationship between SSBs consumption and obesity, with obese women having increased odds of SSBs consumption. This association has been well established in other studies, where SSB consumption was positively associated with obesity44–46. SSBs contain large amounts of refined sugars, resulting in a high glycemic load and poor satiating properties, which contribute to excessive weight gain 46. Therefore, it is important that public health policies aim to reduce the consumption of SSBs and encourage other healthy alternatives.
Food cravings induced by pregnancy and other associated changes in hormones could increase the need for SSB intake in women. Consumption of SSB was higher among pregnant women in rural areas than among non-pregnant women. Similar findings have been reported by14, in which pregnant women had a higher consumption of SSBs. Pregnant women typically need to consume additional calories during pregnancy. However, the observed increase in SSBs consumption during pregnancy is concerning and the high levels of consumption among pregnant women could be attributed to a lack of awareness of the harmful effects of SSBs during pregnancy. Interventions to reduce consumption should target non-gravid women for health education and adopt a healthy lifestyle during antenatal care14.
To our knowledge, this is the first study to investigate SSBs among women and adolescents using a representative national sample, thus filling a critical research gap in Kenya. This study could inform public health policy regarding sugar consumption as it examined a broader range of factors and a larger sample size compared with previous studies. However, our study did not evaluate the types of SSBs consumed, the frequency of SSB consumption, or the servings of sugar consumed in SSBs. SSB intake was also assessed based on recall; therefore, it was not representative of usual SSB intake.