To our knowledge, this is the first study to quantify the time-varying affective dynamics associated with pornography use and masturbation. Overall, high moral incongruence participants were more likely to experience negative emotional and cognitive effects related to pornography use and masturbation compared to low moral incongruence participants. Prior to pornography use and masturbation, high moral incongruence participants felt increased guilt and shame, along with decreased mood and relationship connectedness. By contrast, low moral incongruence participants experienced reduced anxiety and increased difficulty thinking. Following pornography use and masturbation, high moral incongruence participants experienced temporarily increased guilt, shame, loneliness, difficulty thinking, and craving for sexual intercourse, as well as worsened mood and relationship connectedness. On the other hand, following pornography use and masturbation, low moral incongruence participants only experienced temporarily increased guilt and shame (but to a lesser degree than high moral incongruence participants), difficulty thinking, and craving for pornography. Hence, the evidence provided here suggests that pornography use and masturbation may exacerbate symptoms of guilt, shame, loneliness, depression, and relationship disconnectedness (at least temporarily) rather than relieve them.
4.1 Implications of affective dynamics analysis
Our findings provide preliminary evidence that moral incongruence moderates the affective dynamics governing the relationship between pornography use, masturbation, and mental well-being. In particular, this moderation is evidenced by the heightened feelings of guilt and shame experienced by high moral incongruence participants both before and after sexual episodes, in contrast to those with low moral incongruence.
Recently, Henry et al. (2023) proposed a computational model of opponent processes demonstrating how a frequently repeated addictive behaviour may generate hedonic allostasis, leading to depression. Our findings regarding mood suggest a pattern consistent with allostatic opponent process theory. Specifically, high moral incongruence participants experienced a decrease in mood prior to pornography use, which may or may not have led to them using pornography. During the sexual episode, these participants experienced a peak mood that exceeded baseline (the 'a-process'), then experienced a reversal in mood that dropped below baseline and decayed over time (the 'b-process') (Solomon & Corbit, 1974). Yet mood also decreased prior to pornography use for high moral incongruence participants, creating a triphasic opponent process pattern. Therefore, we believe this is the first paper to demonstrate a possible causal mechanism for a bidirectional relationship between PPU and depression for high moral incongruence subjects.
These findings may also help explain Perry's results (2018), which showed that men who morally reject pornography experience depression even with low use, while those who don’t morally reject pornography only experience depression with high-frequency use. This aligns with Henry et al.'s (2023) allostatic opponent process theory, which suggests that individuals with low moral incongruence only experience a small b-process after pornography use, although this can lead to hedonic depression due to allostasis at high pornography use frequencies. In contrast, those with high moral incongruence experience a larger b-process, leading to depression even at low pornography use frequencies. The b-process in low moral incongruence participants might be too small to detect in our study, partly due to sample size limitations. Further research is needed to validate this theory.
If pre-episode decreases in mood are associated with spikes in craving, then this fits the pattern of an addictive cycle consisting of three phases: binge/intoxication, withdrawal/negative affect, and preoccupation/anticipation (Koob & Volkow, 2016; Volkow et al., 2011). Thus, we believe this is also the first paper to empirically demonstrate a possible causal mechanism for how pornography use follows the pattern of addiction for subjects with high moral incongruence. Future research should test whether similar triphasic opponent process patterns are present in other wellbeing variables, as we only measured mood within sexual episodes in this study. The hypothesis that moral incongruence is necessary to produce these patterns should also be tested explicitly.
There is possible evidence for post-episode ‘brain fog’ based on the observed spikes in ‘difficulty thinking’ following pornography use. Both low and high moral incongruence participants experienced spikes in difficulty thinking following pornography use and masturbation. However, low moral incongruence participants also experienced increased difficulty thinking before sexual episodes, unlike their high moral incongruence counterparts. For within-person data from high moral incongruence participants, difficulty thinking was moderately correlated with shame (r = 0.50), guilt (r = 0.49), decreased mood (r = 0.40), and loneliness (r = 0.32), suggesting the post-episode emotional overwhelm of these symptoms may produce cognitive difficulties akin to brain fog. These preliminary findings, though requiring further investigation, could potentially account for some of the unexplained symptoms (such as brain fog) reported by those in online forums such as r/NoFap, a forum dedicated to helping people quit pornography use (Chasioti & Binnie, 2021).
The lack of evidence for a temporal relationship between anxiety and pornography use was surprising, given that several studies have shown a correlation between PPU and increased anxiety (Vieira & Griffiths, 2024). We were also surprised to observe that loneliness did not increase prior to pornography use episodes, as there were 25 instances of ‘Loneliness/Alone’ being mentioned as a trigger in the content analysis. The literature suggests a possible bidirectional relationship between loneliness and PPU, where individuals use pornography to cope with loneliness, which may exacerbate feelings of loneliness, especially for those who have difficulty forming relationships (Mestre-Bach & Potenza, 2023; Vescan et al., 2024). One possible explanation is that participants’ post-hoc analysis of the events leading to pornography use differed from the sensations felt prior to the episode. It may be that craving produces a masking effect that makes it difficult to interpret one’s true emotional state in the moment. Alternatively, an exponential model may not be optimal for explaining the affective dynamics of these variables prior to sexual activity.
The decrease in relationship connectedness before and after sexual episodes for high moral incongruence participants suggests a possible bidirectional link between pornography use and reduced feelings of connectedness to others. This supports prior studies that indicate that higher pornography use negatively impacts perceived relationship quality, although this effect is moderated by the partner's moral and religious beliefs (Ruffing et al., 2022; Szymanski et al., 2015), and by the partner's awareness of pornography use (Vaillancourt-Morel et al., 2023).
Unusually, the evidence for an increase in craving for pornography or sexual intercourse prior to sexual episodes was inconclusive, given craving was mentioned as a trigger 31 times in the open-ended responses. This was a surprising finding, given that craving incubation prior to addictive behaviors such as pornography use is well documented (Allen et al., 2017; Fernandez et al., 2021; Kober et al., 2010; Potenza, 2008; Starcke et al., n.d.; Venniro et al., 2021; Volkow et al., 2011). Furthermore, for some models, we detected increases in craving for pornography after sexual episodes for low moral incongruence participants, and increases in craving for sexual intercourse after sexual episodes for high moral incongruence participants, which was unexpected. While our results show some evidence suggestive of intermittent spikes in craving prior to sexual episodes, further research is required to validate these effects. However, if validated, this may indicate an opportunity for intervention using established techniques such as Cognitive Behavioral Therapy (CBT), mindfulness, and ‘urge surfing’ for managing intermittent cravings by redirecting attention (Briken, 2020; Parsons et al., 2007).
4.2 Length and enjoyment of sexual episodes
The difference in length and enjoyment of pornography use episodes between low and high moral incongruence may suggest different motivations for use. One hypothesis could be that participants with high moral incongruence were more likely to use pornography quickly to alleviate unpleasant feelings (such as low mood), while participants with low moral incongruence might use pornography to alleviate boredom or for extended bouts of pleasure. Maitland and Neilson (2023) showed that individuals who use pornography mainly for enjoyment have social well-being levels similar to those who do not use pornography, while individuals with varied motivations for pornography use and associated negative outcomes often struggle with social well-being, which affects their intimate relationships. Hence, motivation for use may play a role in determining whether pornography use is problematic.
However, our results also possibly show a benefit to moral incongruence in terms of unproductive time saved, since there was a pronounced difference in mean length of pornography use episodes when comparing low to high moral incongruence individuals (61.01 vs 25.93 minutes). These results may also support the ‘supernormal stimulus’ hypothesis, which suggests that pornography hijacks the human’s sexual drive with its endless novelty capable of maintaining sexual arousal for unusually long periods (Barrett, 2010; Hilton Jr, 2013; Koukounas & Over, 2000).
4.3 Implications of qualitative analysis
In order to not overburden participants, we prioritized certain variables in the EMA analysis and excluded others. However, the content analysis identified several of these excluded variables, such as stress, tiredness, boredom, intrusive sexual thoughts, Internet and social media use, and timing factors (e.g., before sleep, just after waking up, or after work). Future studies could ask about these factors either before or during the EMA, to integrate them into the models. In particular, seasonal variables such as participants’ Internet use, work and sleep schedules should be examined.
Several participants reported that unintentionally viewing sexual content on the Internet or social media was a trigger for them, with YouTube, Reddit, Instagram, and Twitter being specific platforms mentioned. In the study by Fernandez et al., electronic media (e.g., “Dating sites, Instagram, Facebook, movies/TV, YouTube, online ads”) were the most common source of external triggers leading to relapse for members of Reboot Nation (Fernandez et al., 2021). This suggests a growing problem for those struggling with PPU, as casual Internet browsing may pose a high risk of triggering pornography use. In our study, 27% of the EMA participants reported using an app or software to block sexual content on their devices. This aligns with a content analysis by Henry et al. (2022), which found that content-blocking apps were the most commonly downloaded to reduce PPU. More research is needed to study the effectiveness of these apps.
Future research should consider adding both proximal and distal qualitative markers (Witkiewitz & Marlatt, 2007), such as post-episode questions about how participants feel immediately after pornography use. This could help clarify the sensations experienced and explain possible links between well-studied variables, such as guilt and shame, and less well-examined variables, such as 'brain fog'. Additionally, studying the content of the pornography used is important, as different types have been linked to varying levels of sexual satisfaction (Nolin et al., 2024) and may affect mental health differently. However, since EMA is more intensive than other survey methods, researchers must be careful not to burden participants with too many questions. For this reason, and due to predicted statistical limitations and low sample size, we selected EMA variables that were less likely to show seasonal patterns. Future research should consider including these variables and controlling for seasonal effects. For example, although we excluded 'boredom' due to its likely association with work hours, the qualitative analysis showed its importance as a trigger for specific participants. Masturbation as a stress-relief mechanism is also well-documented across genders (Csako et al., 2022; Hevesi et al., 2023; Wehrli et al., 2024). Moreover, our findings highlighted the role of sleep and work schedules in triggering cravings, with pornography use often occurring as a sleep aid or after waking up, and for stress relief post-work.
4.4 Limitations
We must be cautious about claiming direct causal effects due to the observational nature of this research. While we can observe that pornography use in some participants precedes negative emotional states, there may be mediating factors involved. For instance, in high moral incongruence participants, pornography use might initially increase guilt and shame, which then lead to increased loneliness, difficulty thinking, and craving for sexual intercourse, along with worsened mood and relationship connectedness. Furthermore, the differences in affective dynamics between high and low moral incongruence groups could be influenced by confounding factors. For example, 100% of the high moral incongruence group identified as heterosexual, whereas the low moral incongruence group was more diverse, with 58.3% of this group identifying as bisexual, homosexual, or unsure of their sexual orientation. This variation might be related to religious beliefs, as high moral incongruence participants were generally more religious. Thus, the observed differences could be due to sexual orientation or other factors, rather than solely moral incongruence (Fisher et al., 2019).
Participants were subject to self-selection and self-report biases, having mainly come from the r/pornfree subreddit, which is generally anti-pornography but is less critical of masturbation (r/pornfree, 2022). Although we aimed to include diverse moral incongruence values, the relationship between moral incongruence and study participation is unclear. For example, potential participants with faith practices might find questions about sexual intercourse inappropriate or objectifying, which could affect their willingness to share experiences, especially if they feel shame. The Hawthorne effect—where individuals alter their behavior because they know they are being observed—may also have influenced participant engagement and responses (Schofield et al., 2019). For instance, participants with high moral incongruence may have been less likely to report a particularly shameful sexual episode in the EMA.
We encountered high participant attrition rates and low compliance rates during the EMA, which is consistent with similar previous studies (Bőthe et al., 2021). It is hard to say how financial incentives affected participation; in fact, the exploratory study with no financial incentive had a higher rate of compliance (29%) compared to the pilot study which had a financial incentive (25%), although these figures include participants who did not complete any EMA surveys. Also, participants were drawn from different populations for these two studies, making them difficult to compare.
Our study was limited by sample size, increasing the uncertainty of parameter estimates in our hierarchical modelling. We were also unable to obtain enough data to analyse the effects of masturbation on its own versus masturbation and pornography use combined (Prause, 2017). There were only 26 instances of masturbation without pornography use, making it impossible to compare this against pornography use with masturbation (152 instances), or even against pornography use by itself (10 instances) or sexual intercourse (13 instances). Future research should account for these low rates and factor them into power calculations.
Efforts to incorporate participant-level random effects led to overfitting and convergence challenges in certain exponential models, likely stemming from insufficient data. In these cases, the Bayes Factor leaned heavily in favour of the null hypothesis of no effect. Furthermore, the decay periods appeared unusually short in most models, as evidenced in Fig. 4 and Fig. 7. In preliminary analyses, we generated models without accounting for individual effects and found that the decay period often spanned several hours to days. This discrepancy may indicate a bias in the models towards certain participants’ data due to the small sample size (McNeish & Stapleton, 2016). To address these issues, future EMA studies should aim for larger sample sizes and include participants as random effects to enhance model convergence and parameter estimation.
4.5 Conclusion
In conclusion, the ‘affective chronometry’ approach – using an EMA to measure one’s temporal dynamics in response to sexual activity – has provided several unique insights into the possible causal relationships between pornography use, masturbation, and mental health. Our findings highlight the complex moderating role of moral incongruence in these relationships and provide a possible causal mechanism for how PPU may be addictive and lead to depressed mood, particularly in people with high moral incongruence towards pornography use. Many potential research directions follow from this study, such as exploring opponent process dynamics in mood and other variables, detecting intermittent craving spikes before pornography use, and examining the phenomenon of 'brain fog' after pornography use.