The time course of the number of Google pages on drugs used for anesthesia demonstrated a very rapid growth in Web-reflected information. This is especially evident if the growth of the number of PubMed articles is used as a contrast. The ratio of Google Web pages to PubMed articles (Figs. 1–3) showed the steadily increasing dominance of the Web. Before the 1993–1997 period, the number of Google Web pages on anesthetics represented only a fraction of the number of PubMed articles (the Web was born in 1989; however, Google collected pertinent information for a number of preceding years). Nevertheless, by the 2013-2017period, the relationship was completely reversed: the number of Google Web pages on any anesthetic was at least three times greater than the number of PubMed articles. Although profound dominance of the number of Google Web pages over the number of PubMed articles is common to all studied agents, the degree of this dominance, reflected by the G/P Ratio, is very variable. However, this variability shows a clear trend: agents with a low G/P Ratio tend to be more associated with anesthesia compared to agents with high G/P Ratio. Thus, general anesthetics (sevoflurane, isoflurane, desflurane, propofol, and etomidate), local anesthetics (bupivacaine, ropivacaine, and mepivacaine), and certain opioids (remifentanil and sufentanil), that had a relatively low G/P Ratio (from 3.0 to 5.0) showed a high degree of association with the MeSH term “Anesthesia” ( from 50–85%, Table 1). Conversely, agents with G/P Ratios above 18.0 (diazepam and oxycodone) showed an extremely low association with the term “Anesthesia” -- below 10%.
In order to use the changes in academic PubMed-reflected information as a contrast to the changes in general Google-reflected information, the requirements for drug searches in the two databases were made more equitable by counting only those PubMed articles and Google pages that had the name of a drug in the title (“term-in-title”). This profoundly reduced the number of both Web pages and PubMed articles compared to when the name of a drug is anywhere in the page (or article). In addition, such narrowing of the selection was much more dramatic with Google Search “term-in-title” Web pages than with PubMed “term-in-title” articles. The “term-in-title” approach has an important advantage, because it avoids the problem of differences between two systems of drug search in the text of the page (or article). PubMed has a well-developed system to search for drug's name in the text of an article that permits selection only when the information on a drug in the article is substantial. The Google search system does not provide such scrupulous selection. Therefore, the “term-in-title” approach is more equitable. The use of only nonproprietary drug names as well as the selection of results in English served the same purpose. Nevertheless, these steps to improve equitability did not obviate the role of the two most important factors in determining the differences in Google-reflected and PubMed-reflected information. First, PubMed, in contrast to Google, contains only academic and peer-reviewed information. Second, Google includes both non-academic and academic information reflecting a mixture of completely different sources. The three steps described above increase the equitability of the Google and PubMed systems and made their juxtaposition more revealing.
Thus, not unexpectedly, the growth of Google-reflected information on anesthetics exceeded the growth of PubMed-reflected information. This does not necessarily mean that research or clinical interest in anesthetics has decreased over the last few decades. However, the dominance of nonacademic information can have important consequences. One is the increased availability of both academic and non-academic information on the Web. Barriers between these two domains have become more permeable, especially for individuals who are not medical professionals. As a result, sources of information can easily become sources of confusion and disinformation, especially regarding the adverse effects of anesthetics. In general, it could be viewed as an Internet-fueled decline of barriers between professionals and lay people; this was presented even as alarming trend indicative of “dilution of expertise” – a phenomenon of our time by far not limited to medicine.7 There may be other repercussions of the constantly increasing dominance of Google-reflected information that are more difficult to assess and predict.
This is a starting point in addressing the history of growth in availability of general Google-reflected information on drugs used for anesthesia. The obvious limitations are associated with the narrow scope of searches: only Web pages with the name of a drug in the title of the page, only nonproprietary names of the drugs, and results only in English. Widening the scope of the drug searches might substantially alter the results.
In conclusion, general Google-reflected information is rapidly growing and, as a result, its dominance over academic PubMed-reflected information is constantly increasing.