Regulatory and local community stakeholders contributed their perceptions on the expected impact of the new Kisumu mall and supermarket on local diets, and on how supermarkets in Homabay have continued to shape local diets. The two groups of stakeholders seem to be similarly concerned that supermarkets make unhealthy food items easily available for incorporation into local diets with the result that more people develop diet-related NCDs. Despite this, both groups showed their appreciation of the usefulness of supermarkets as a reliable source of food, albeit requiring that the shopper discern healthy from unhealthy food items for the purposes of keeping healthy diets. Overall, they were unsure whether the pricing in the supermarkets would be attractive enough to make the local population abandon their usual small-scale food vendors. Below are some sentiments expressed by the stakeholders across the main themes.
The fear of fast food and its health implications
With regard to how the new supermarket will impact local diets and other food retail outlets, the interviewed stakeholders had various views. Both regulatory and local community stakeholders were concerned about the health of the local population, believing that supermarkets make it easier for people to access unhealthy fast food. They were in agreement that the local diet might change when the population is exposed to fast food sold in supermarkets.
“One thing I know in a hyper supermarket, there are going to be these fast foods, and fast food are not healthy … like French fries, sausages, fried chicken, yeah those are the ones that… those are the ones actually that sell, yeah.” Regulatory stakeholder: Kisumu.
Further, both groups of stakeholders acknowledged some consequences of access to these foods to include both weight gain in childhood and the development of cardiovascular risk factors in adulthood.
“Of course the sale of these foods often leads to overweight and obesity in children. If it is in adults it could be related to maybe hypertension if you are overweight, so that can be a negative [outcome of a new supermarket.” Regulatory stakeholder: Kisumu.
“…Another negative impact that we can also get because of you know… health wise you know most people use this local maybe…uh…vegetables but you know people will have access to junk foods and then there will be increase of obesity and even cardiovascular diseases.” Local community stakeholder: Kisumu.
In contrast to regulatory stakeholders, local community stakeholders noted that they would help the community avoid embracing fast-food diets through education and persuasion. In particular, faith leaders, herein included among local community stakeholders, acknowledged that they have the leeway to persuade community members to behave in a certain way. They confirmed that they would continue to do that even with the advent of readily accessible unhealthy food. Their way of thinking is evidence of how much they are in touch with their community and know what problems they are likely to encounter and some possible ways of solving these problems. This connection to their community makes them know what intervention action may or may not work for community problems.
“Yeah, we should educate our community about the importance of practicing [eating] fresh vegetable.” Local community stakeholder: Kisumu.
“…It is about education of our local community, like you know in [faith community] we normally encourage our members to practice vegetable diet, but you know we normally tell them that they have freedom to choose. “Local community stakeholder: Homabay.
There was also the concern that, in addition to unhealthy foods, supermarkets may expose their customers to other unhealthy environmental factors such as air pollution. This comment likely emanates from their familiarity with toxins and contaminants that may cause disease and which the increased vehicle movement around busy shopping centres is likely to bring.
“In terms of pollution of course if you are exposed to contaminants then you might get short term or long-term diseases…” Regulatory stakeholder: Homabay.
“The negative there will be generation of waste, there will be pollution that is both noise, air and water. There might be crime, of course, any place that has development may experience [incidences of] prostitution or even theft…those are the negative that I can think of now.” Regulatory Stakeholder, Kisumu.
Supermarkets as reliable, but selective, food outlets
Interviewed stakeholders had mixed reactions to the usefulness of supermarkets in the community. Some saw supermarkets as offering a reliable and dependable shopping experience as far as prices, availability and quality of food were concerned. They were in a fixed location unlike the food hawkers commonly found in these areas who were often on the move. On the other hand, other stakeholders viewed supermarkets as being expensive and thus only for the well-to-do in the community. Yet some stakeholders thought that different people would buy different things from the supermarket or their usual food retailers depending on how much money they had or just because they had chosen to for no apparent reason.
“You know in the supermarket even the prices of these commodities they are a little bit affordable, you can find that in this small kiosk a loaf of bread is fifty shillings but in the supermarket you will get it at forty-seven, so I rather walk in supermarket, go buy my loaf of bread which is forty-seven and save three shillings.” Local community stakeholder: Homabay
“They will be there still because not, not everybody living in those areas will want to go to the mall, like if you have maybe a hundred shillings and you want to go into the supermarket or that mall to buy maybe… tomatoes and you are not sure whether a kilo in that supermarket today as you are going will be a hundred bob, then you opt to buy from outside. But there are people who… don’t mind about the cost of what they are going to buy in the supermarket even if it is vegetables or the herbs and spices or fruit. His or hers is to get the fruit he is looking for. So that’s why it depends on the categories of people that are there.” Regulatory stakeholder: Kisumu.
On the other hand, others viewed the food retail outlets as only accessible to people of ‘means’ and not the majority residents of the area.
“It is easier to get everything at a go then you move on [to other things] so with that advantage, you will expect a little bit of higher prices [at a supermarket].”Regulatory stakeholder: Kisumu.
Discussing how the presence of the new mall and supermarket would affect the local food traders, most regulatory stakeholders did not imagine any changes and maintained that the business returns of the local food traders would basically remain the same.
“I don’t think there’ll be any influence because when I look at the local I’m assuming the… the hyper market has its clientele then the local community also have their clientele that go to the food outlets, and the kind of food outlets we have in the community is different from what we are going to have in the mall…" Regulatory stakeholder: Kisumu.
Perceived mixed impacts on the local community
Interviewed stakeholders related mixed feelings about the impact of the new supermarket on local businesses and local diets. They related that the presence of the mall and supermarket in the local community was both beneficial and injurious to the local population and food retail businesses in the community.
“…You will find that now people no longer need to travel far to buy, to get some things because supermarket brought them near, secondly consumption of processed goods… you’ll find a lot of processed goods in the supermarket as opposed to organic foods.” Regulatory stakeholder: Kisumu.
One local community stakeholder reflected on the impacts of new supermarkets at the family level. He thought that the new supermarket would cause a loss of jobs when local food retailers lost their customers to the supermarkets, which he thought people would prefer. The supermarkets also do not employ as many people as the small retailers in combination do. Loss of jobs normally has a direct impact on family diet, making the family unable to purchase healthier food.
“There will be loss of jobs… because many people prefer according to me going to the supermarket than to, to open air market.” Local community stakeholder: Kisumu.
“...It may not employ as many people as small traders and at the same time it may kill those businesses of smaller traders.” Regulatory stakeholder: Homabay.
However, a regulatory stakeholder thought that the new mall and supermarket would generate jobs for the local community such as in transport, banking and retail.
“…Then for some, some would benefit… if you look at the example of the [transport business] people, they are the major people who ferry people to the supermarket and away from the supermarket so for them I think the supermarket has helped them in terms of increasing their business opportunities…Then maybe things like the banks also because the supermarket is making money and I think every day they have to go and bank, so I am assuming the banks around there are also doing good business because of the returns from the supermarket, and then the security firm also they have been contracted they are also benefiting from the supermarket.” Regulatory stakeholder: Kisumu.
“Maybe a few locals who are employed in the supermarket… their families are also benefiting from the income that they get from the supermarket.” Regulatory stakeholder: Homabay.
On the local family level of food production, regulatory stakeholders even went further to point out that the presence of a new supermarket could threaten healthy kitchen-garden ventures of local households and replace yield from such gardens with cheap unhealthy foods.
“…They move into the supermarket and then buy readymade, so the element of buying ready-made food might probably kill our agriculture, kill our kitchen gardens. That is a negative one.” Regulatory stakeholder: Homabay.