Participants and sampling. Porter Novelli Public Services administers a national survey, called Spring ConsumerStyles, conducted using Ipsos’ KnowledgePanel, which is representative of the non-institutionalized U.S. population [4]. Respondents are randomly recruited by mail through probability-based, stratified sampling to participate in the survey panel. They receive the surveys through email and complete them online. If needed, respondents were provided with a laptop or tablet and access to the Internet, to help ensure that those with technological limitations are not excluded from the survey. Respondents receive reward points they can redeem online for gift cards or prizes. The 2020 Spring ConsumerStyles survey was conducted from March 19 – April 9, 2020 and was sent via email to 11,097 participants. The final sample included 6,463 adults who completed the survey, yielding a response rate of 58.2%, which was similar to the 2019 Spring ConsumerStyles survey [4]. The analyses were weighted to match the U.S. Census 2019 U.S. Current Population Survey proportions by gender, age, annual household income, race/ethnicity, household size, education, census region, metropolitan status, and parental status. See the Porter Novelli website for more information on ConsumerStyles methodology [4].
Outcome variable. Coronavirus was defined for respondents as ‘the 2019 novel coronavirus’ as part of the survey. To assess hygiene-related precautions taken in response to COVID-19, respondents were asked, “What, if any, precautions are you taking to prevent coronavirus?”. They then responded yes or no to a series of actions, listed randomly. We present data on the following precautions: washing hands often with soap and water and disinfecting surfaces at home/work often (hereafter, referred to as handwashing and disinfecting surfaces).
Demographic variables. Data on demographic characteristics of gender, age, income, education, race/ethnicity, metropolitan status (metropolitan vs. non-metropolitan), and geographic region (based on U.S. Census regions) were collected when respondents agreed to participate in the panel; data on self-rated health were collected in the survey itself.
Analysis. We calculated percentages for both precautions, overall and by demographic characteristics (Table 1). We calculated prevalence ratios for comparisons across demographic categories by calculating the ratio of the prevalence of behavior in one demographic category compared to another (e.g., handwashing prevalence for females vs. males). Because we were interested in all comparisons across categories within characteristics (e.g., ages 18-29 vs. 30-44 vs. 45-59), we used multiple reference levels per characteristic. Prevalence ratios, 95% confidence intervals, and p-values were obtained using Zou’s modified Poisson approach [5] (Table 2). We used this modified approach because it provides the most accurate confidence intervals and p-values. Comparisons significant at p<.05 are discussed below. Multiple comparison adjustments were not made. We weighted the data to adjust for selection and nonresponse.
Table 1. Percentages of respondents who reported handwashing and disinfecting surfaces often to prevent coronavirus, by demographic characteristics – Spring ConsumerStyles 2020
Characteristic
|
Categories
|
Washing hands often
n (weighted %)
|
Disinfecting surfaces often
n (weighted %)
|
All respondents
|
--
|
6,013 (93.4%)
|
4,768 (74.0%)
|
Gender
|
Female
|
3,153 (94.5)
|
2,624 (78.7)
|
Male
|
2,860 (92.1)
|
2,145 (69.1)
|
Age
|
18-29
|
1,194 (91.4)
|
909 (69.6)
|
|
30-44
|
1,546 (90.1)
|
1,182 (73.4)
|
|
45-59
|
1,546 (94.7)
|
1,261 (77.2)
|
|
>60
|
1,822 (96.4)
|
1,417 (74.9)
|
Income
|
<$25k
|
745 (86.4)
|
587 (68.1)
|
|
$25k-$49k
|
1,050 (92.9)
|
850 (75.2)
|
$50k-$99k
|
1,977 (93.6)
|
1,560 (73.9)
|
|
>$100k
|
2,242 (95.9)
|
1,771 (75.8)
|
Education
|
<High school
|
550 (84.7)
|
463 (71.4)
|
|
High school
|
1,662 (91.7)
|
1,324 (73.1)
|
Some college
|
1,713 (95.0)
|
1,812 (76.6)
|
|
>Bachelor’s degree
|
2,088 (96.0)
|
1,599 (73.5)
|
Race/Ethnicity
|
Non-Hispanic White
|
3,847 (94.0)
|
2,982 (72.8)
|
|
Non-Hispanic Black
|
683 (91.2)
|
596 (79.6)
|
|
Hispanic
|
964 (92.0)
|
816 (77.9)
|
|
Multiracial/Other
|
91 (96.4)
|
68 (72.7)
|
Self-rated health1
|
Excellent
|
2,333 (95.4)
|
1,874 (76.6)
|
|
Very good
|
2,237 (94.1)
|
1,759 (74.0)
|
|
Good
|
749 (90.0)
|
566 (68.0)
|
|
Fair
|
577 (92.4)
|
470 (75.3)
|
|
Poor
|
113 (75.2)
|
96 (63.4)
|
Region3
|
Northeast
|
1,075 (95.4)
|
865 (76.8)
|
|
Midwest
|
1,248 (93.8)
|
994 (74.7)
|
|
South
|
2,264 (92.8)
|
1,815 (74.4)
|
|
West
|
1,427 (92.5)
|
1,094 (70.9)
|
Metropolitan status2
|
Metro
|
5,233 (93.7)
|
4,169 (74.6)
|
|
Non-metro
|
780 (91.3)
|
560 (70.2)
|
1Health status assessed by asking “In general, would you say your health is…” 2Metropolitan status was defined as a core-based statistical area. 3 Region categories based on U.S. Census
Table 2. Prevalence ratios, confidence intervals, and p-values for comparisons of respondents’ self-reported handwashing and surface disinfecting, by demographic characteristics – Spring ConsumerStyles 2020*
|
|
Washing hands often
|
|
Disinfecting surfaces often
|
Characteristic
|
Comparison1
|
% vs. %1
|
PR2 (95% CI3)
|
p
|
|
% vs. %1
|
95% CI3
|
p
|
Gender
|
Female vs. Male
|
94.5 vs. 92.1
|
1.03 (1.01, 1.04)
|
.004
|
|
78.7 vs. 69.1
|
1.14 (1.10, 1.18)
|
.001
|
Age
|
30–44 vs. 18–29
|
90.1 vs. 91.4
|
0.98 (0.95, 1.01)
|
.392
|
|
73.4 vs. 69.6
|
1.05 (0.98, 1.13)
|
.132
|
|
45–59 vs. 18–29
|
94.7 vs. 91.4
|
1.04 (1.01, 1.07)
|
.022
|
|
77.2 vs. 69.6
|
1.09 (1.00, 1.19)
|
.048
|
|
>60 vs. 18–29
|
96.4 vs. 91.4
|
1.05 (1.02, 1.09)
|
.001
|
|
74.9 vs. 69.6
|
1.08 (1.01, 1.15)
|
.026
|
|
45–59 vs. 30–44
|
94.7 vs. 90.1
|
1.05 (1.03, 1.08)
|
.001
|
|
77.2 vs. 73.4
|
1.05 (1.01, 1.10)
|
.023
|
|
>60 vs. 30–44
|
96.4 vs. 90.1
|
1.07 (1.05, 1.10)
|
.001
|
|
74.9 vs. 73.4
|
1.05 (0.99, 1.12)
|
.121
|
|
>60 vs. 45–59
|
96.4 vs. 94.7
|
1.02 (1.00, 1.03)
|
.037
|
|
74.9 vs. 77.2
|
0.97 (0.933, 1.01)
|
.125
|
Income
|
$25k–$49k vs. <$25k
|
92.9 vs. 86.4
|
1.08 (1.03, 1.12)
|
.001
|
|
75.2 vs. 68.1
|
1.10 (1.02, 1.19)
|
.010
|
|
$50k–$99k vs. <$25k
|
93.6 vs. 86.4
|
1.08 (1.04, 1.13)
|
.001
|
|
73.9 vs. 68.1
|
1.12 (1.01, 1.23)
|
.026
|
|
>$100k vs. <$25k
|
95.9 vs. 86.4
|
1.11 (1.07, 1.16)
|
.001
|
|
75.8 vs. 68.1
|
1.11 (1.04, 1.19)
|
.002
|
|
$50k–$99k vs. $25k–$49k
|
93.6 vs. 92.9
|
1.01 (0.98, 1.03)
|
.520
|
|
73.9 vs. 75.2
|
0.98 (0.93, 1.04)
|
.508
|
|
>$100k vs. $25k–$49k
|
95.9 vs. 92.9
|
1.03 (1.00, 1.06)
|
.005
|
|
75.8 vs. 75.2
|
1.00 (0.93, 1.07)
|
.984
|
|
>$100k vs. $50k–$99k
|
95.9 vs. 93.6
|
1.02 (1.01, 1.04)
|
.010
|
|
75.8 vs. 73.9
|
1.03 (0.98, 1.07)
|
.242
|
Education
|
High school vs. <High school
|
91.7 vs. 84.7
|
1.08 (1.02, 1.15)
|
.006
|
|
73.1 vs. 71.4
|
1.02 (0.94, 1.12)
|
.595
|
|
Some college vs. <High school
|
95.0 vs. 84.7
|
1.12 (1.06, 1.19)
|
.001
|
|
76.6 vs. 71.4
|
1.11 (0.99, 1.24)
|
.074
|
|
>Bachelor’s degree vs. <High school
|
96.0 vs. 84.7
|
1.13 (1.07, 1.20)
|
.001
|
|
73.5 vs. 71.4
|
1.03 (0.95, 1.12)
|
.494
|
|
Some college vs. High school
|
95.0 vs. 91.7
|
1.04 (1.01, 1.06)
|
.002
|
|
76.6 vs. 73.1
|
1.05 (1.00, 1.10)
|
.054
|
|
>Bachelor’s degree vs. High school
|
96.0 vs. 91.7
|
1.04 (1.02, 1.07)
|
.001
|
|
73.5 vs. 73.1
|
1.02 (0.96, 1.09)
|
.535
|
|
>Bachelor’s degree vs. Some college
|
96.0 vs. 95.0
|
1.01 (0.99, 1.03)
|
.210
|
|
73.5 vs. 76.6
|
0.96 (0.92, 1.00)
|
.043
|
Race/
Ethnicity
|
Non-Hispanic Black vs. Non-Hispanic White
|
91.2 vs. 94.0
|
0.97 (0.94, 1.00)
|
.080
|
|
79.6 vs. 72.8
|
1.09 (1.04, 1.15)
|
.001
|
|
Hispanic vs. Non-Hispanic White
|
92.0 vs. 94.0
|
0.98 (0.95, 1.01)
|
.141
|
|
77.9 vs. 72.8
|
1.07 (1.02, 1.13)
|
.011
|
|
Multiracial/Other vs. Non-Hispanic White
|
94.5 vs. 94.0
|
1.01 (0.97, 1.04)
|
.752
|
|
68.1 vs. 72.8
|
0.94 (0.86, 1.02)
|
.120
|
|
Hispanic vs. Non-Hispanic Black
|
92.0 vs. 91.2
|
1.01 (0.97, 1.05)
|
.679
|
|
77.9 vs. 79.6
|
0.98 (0.91, 1.05)
|
.531
|
|
Multiracial/Other vs. Non-Hispanic Black
|
94.5 vs. 91.2
|
1.04 (0.99, 1.08)
|
.117
|
|
68.1 vs. 79.6
|
0.85 (0.78, 0.94)
|
.001
|
|
Multiracial/Other vs. Hispanic
|
94.5 vs. 92.0
|
1.03 (0.99, 1.07)
|
.198
|
|
68.1 vs. 77.9
|
0.88 (0.80, 0.96)
|
.005
|
Self-rated health
|
Fair vs. Poor
|
90.0 vs. 75.2
|
1.20 (1.05, 1.36)
|
.007
|
|
68.0 vs. 63.4
|
1.07 (0.90, 1.27)
|
.418
|
|
Good vs. Poor
|
94.1 vs. 75.2
|
1.25 (1.10. 1.42)
|
.001
|
|
74.0 vs. 63.4
|
1.17 (0.99, 1.37)
|
.061
|
|
Very good vs. Poor
|
95.4 vs. 75.2
|
1.27 (1.12, 1.44)
|
.001
|
|
76.6 vs. 63.4
|
1.21 (1.03, 1.42)
|
.022
|
|
Excellent vs. Poor
|
92.4 vs. 75.2
|
1.22 (1.08, 1.40)
|
.002
|
|
75.3 vs. 63.4
|
1.19 (1.00, 1.41)
|
.046
|
|
Good vs. Fair
|
94.1 vs. 90.0
|
1.05 (1.01, 1.08)
|
.011
|
|
74.0 vs. 68.0
|
1.09 (1.02, 1.16)
|
.016
|
|
Very good vs. Fair
|
95.4 vs. 90.0
|
1.06 (1.02, 1.10)
|
.001
|
|
76.6 vs. 68.0
|
1.13 (1.05, 1.20)
|
.001
|
|
Excellent vs. Fair
|
92.4 vs. 90.0
|
1.03 (0.98, 1.07)
|
.236
|
|
75.3 vs. 68.0
|
1.11 (1.02, 1.20)
|
.018
|
|
Very good vs. Good
|
95.4 vs. 94.1
|
1.01 (1.00, 1.03)
|
.134
|
|
76.6 vs. 74.0
|
1.04 (1.00, 1.08)
|
.084
|
|
Excellent vs. Good
|
92.4 vs. 94.1
|
0.98 (0.95, 1.01)
|
.273
|
|
75.3 vs. 74.0
|
1.02 (0.96, 1.09)
|
.590
|
|
Excellent vs. Very good
|
92.4 vs. 95.4
|
0.97 (0.94, 1.00)
|
.051
|
|
75.3 vs. 76.6
|
0.98 (0.92, 1.05)
|
.596
|
Region
|
Northeast vs. Midwest
|
95.4 vs. 93.8
|
1.02 (1.00, 1.04)
|
.128
|
|
76.8 vs. 74.7
|
1.03 (0.98, 1.08)
|
.301
|
|
West vs. Midwest
|
92.5 vs. 93.8
|
0.99 (0.96, 1.01)
|
.265
|
|
70.9 vs. 74.7
|
0.95 (0.90, 1.00)
|
.058
|
|
West vs. South
|
92.5 vs. 92.8
|
1.00 (0.97, 1.02)
|
.788
|
|
70.9 vs. 74.4
|
0.95 (0.91, 1.00)
|
.065
|
|
Midwest vs. South
|
93.8 vs. 92.8
|
1.01 (1.00, 1.03)
|
.350
|
|
74.7 vs. 74.4
|
1.00 (0.96, 1.05)
|
.843
|
|
Northeast vs. South
|
95.4 vs. 92.8
|
1.03 (1.01, 1.05)
|
.013
|
|
76.8 vs. 74.4
|
1.03 (0.98, 1.09)
|
.196
|
|
Northeast vs. West
|
95.4 vs. 92.5
|
1.03 (1.01, 1.06)
|
.012
|
|
76.8 vs. 70.9
|
1.08 (1.02, 1.15)
|
.005
|
Metropolitan status
|
Metro vs. Non-metro
|
93.7 vs. 91.3
|
1.03 (1.00, 1.06)
|
.082
|
|
74.6 vs. 70.2
|
1.06 (1.00, 1.13)
|
.037
|
1 The second category or number listed is the reference level for the prevalence ratio.2 Prevalence Ratio (PR) 3 Confidence Interval (CI)
Bold indicates significant comparisons (p<.05).