As expected, due to increased traffic volume and longer travel distances during holidays, holiday travel had higher odds of traffic fatality compared to non-holiday periods. Saturday was the deadliest day overall, as well as for holiday and control periods, although Memorial Day Monday had the highest odds of holiday fatality compared to control periods and the odds on Sunday were only marginally significant. Additionally, the increased travel during holidays can explain higher risk of holiday traffic deaths among adults and children (individuals younger than 18). The higher odds of crash-related deaths during holiday periods might reflect children and their families travelling together for longer distances compared to typical work and school commutes. Public campaigns need to make efforts to remind drivers to expect increased congestions and delays during holidays.
Nearly every category we analyzed had increased odds of a holiday traffic fatality, indicating that Memorial Day holiday travel patterns compared to typical travel are not isolated to certain demographic or geographic characteristics. The majority of motor vehicle crash fatalities were in urban areas during both holiday and control days likely due to nearly eighty percent of the U.S. population residing in urban areas [13, 14]. However, rural areas had higher risk of a holiday traffic fatality compared to control days. This may suggest that motor vehicle crashes in rural areas were over-represented during public holidays [15]. Higher risk of traffic fatality in rural areas can reflect increased long-distance travel in these areas during holidays [15, 16].
A holiday, including Memorial Day weekend, is a chance to take off work pressure and enjoy time with friends and family members. Unfortunately, holidays are also associated with increased risky behaviors, such as drinking and other inappropriate driving behaviors [17]. One traffic safety measure is the use of sobriety checkpoints in selected locations to reduce the risk of alcohol-related traffic deaths. However, one study showed that crash fatalities with higher BAC threshold remained stable on holidays despite a campaign of targeted enforcement to address the dangers of alcohol-involved driving [18].
The strength of our study was our use of a national census of all crash-related fatalities on public roadways from 1981 to 2016 with comprehensive information for all eligible fatal crashes. We also used an established method of comparing a case period with corresponding double control periods. This method can eliminate multiple unmeasured confounders, clarifies interpretation, and avoids misunderstanding.
In our study, most of the factors with the increased risk during the holiday are the reflection of presumed increased exposure, such as increased holiday travel by distance, time, and increased traffic volume. Therefore, public campaigns are needed to improve road safety of all road users and focus on reminding travelers to expect delays and increased congestion.