Organizations are failing because of ineffective leadership (Robertson and Williams, 2006) and leadership effectiveness considers as an outcome when the individuals in the positions of leadership can impact a group to perform their roles (Dhar & Mishra, 2001). One of the factors that determine this effectiveness might be the organizational norms. For instance, Vardiman, Houghton, & Jinkerson, 2006) stated that culture facilitates the development of effective leaders (Kargas & Varoutas, 2015). Besides, De Long and Fahey (2000) consider that organizational culture plays a fundamental role in the creation, sharing, and use of knowledge. They state that one of the major ways in which culture influences knowledge management practices is by establishing norms.
Individuals have a positive attitude towards behaviors believed to be associated with desirable attributes and outcomes (Khari & Sinha, 2017). Some of these behaviors include; knowledge sharing intentions, innovative behavior, and autonomous behavior. For example, According to Ajzen, (2012), subjective social norms influence the development of behavioral intentions. Nevertheless, their intention to behave in a certain way, are attenuated when they believe they do not have the resources or opportunities to act that way (Ajzen, 2012). Therefore, leaders influence employees’ innovative behavior, and this individual innovation is central to organizational learning (Jong and Hartog, 2007) including knowledge sharing. Scholars have recently started to explore leadership as a tool to address challenges and facilitate knowledge sharing in organizations (Khari & Sinha, 2017). Besides knowledge sharing, autonomy also leads to more proactive behavior and personal initiative (Foss et al., 2009). Cai et al., (2018) illustrate that under the condition of high job autonomy, servant leadership may lead to innovative work behavior. Concerning this, Jong and Hartog, (2007) address how leaders may influence individual innovation.
Nowadays organizations suffer from poor supervision, poor interpersonal relationships, poor working conditions, and lack of healthy work conditions is a hindrance to employee motivation (Hocine and Zhang, 2014). The specific business problem is some managers do not know the relationship between employees’ sense of self-worth, subjective norms, attitudes, and intentions to share knowledge with other employees (Wu & Lin, 2013; Zhang & Ng, 2012; Roth, 2016). The problem is that organizations continue to fail due to ineffective leadership (Robertson and Williams, 2006). That means, one of the main causes of failure is the lack of effective leadership (Schmid and Adams, 2008; Hocine and Zhang, 2014). Employees may also be reluctant to share knowledge because of organizational culture norms, lack of trust, poor management support, absence of reciprocity, or fear of losing power (Sharma, Singh, & Neha, 2012; Roth, 2016).
Much of the early research in the area of leadership has focused on the identification of traits that would predict leadership effectiveness (eg. Personality and motivational variables are also considered as important predictors of leadership) (Reiter-Palmon, 2003). However, there are inconsistent findings in the study of leader’s innovative behavior and leadership, which requires recent developments that give attention to the specific issues of innovative behaviors, autonomous, and knowledge sharing intentions. For instance, Le Blanc et al., (2019) stated that identifying how leadership may stimulate work team innovative behavior. However, leadership models developed for more routine settings may not generalize to the leadership of innovative people (Mumford and Licuanan, 2004). Although innovative behavior is crucial, it has received very little attention from researchers (Jong and Hartog, 2007). Even though several studies considers the relationship between leadership style and innovation, the study of the role of innovative behavior towards leadership effectiveness is under-researched. It’s also crucial to identify how the leaders become effective from their innovative behavior. Therefore, this research makes a novel contribution by revealing the role of a leader’s innovative behavior in the relationship between social norms and leadership effectiveness. Particularly it focused on a leader’s innovative behavior, while the majority of the previous studies deal with employee’s innovative behavior.
The studies on the relationship between leadership and innovative behavior show inconsistent findings. Nederveen et al., (2010), therefore, pointed out that a possible cause for this inconsistent findings might be the presence of moderator variables (Le Blanc et al., 2019). For instance, little is known about the mechanisms of the effects of autonomy-supportive leadership on effectiveness (Hocine and Zhang, 2014). Despite the impact of high or low levels of job autonomy on how employees respond to the effect of leadership concerning their perception of engaging in meaningful work, levels of autonomy can be still critical in predicting levels of innovative work behavior (Cai et al., 2018). Theoretically, the concept of leadership and autonomy support has lacked attention (Hocine and Zhang, 2014). Still, we know little on the level of contribution of autonomy on intensifying the influence of innovative behavior on leadership effectiveness. Beyond this autonomy, several studies have explained that subjective norms about knowledge-sharing positively affect knowledge-sharing intention (Abdillah et al., 2018). Although international research on employee innovative working behavior offers a wide range of explanations for factors that are likely to predict innovative work behavior (e.g., Agarwal et al., 2012), there are no identified studies that test knowledge sharing intentions in intensifying the influence of organizational norms on innovative behavior. To be effective, Hülsheger et al., (2009) recommend that leaders have to stimulate innovation through consistent striving in providing their team members with high norms and support for innovative endeavors (Le Blanc et al., 2019).
In general, this study tends to answer the following two research questions; 1) How do organizational norms affect leadership effectiveness? 2) Do knowledge sharing intentions have a role in the influence of organization subject norms and leaders' innovative behavior? 3) Do leaders autonomous makes a difference in the relationship between innovative behavior and leadership effectiveness? Therefore this study investigates organizational subjective norms and leadership effectiveness, with special consideration of the leader's innovative behavior and knowledge sharing intention.