84,394 participants were passively recruited via an online survey posted to Time Magazine’s website to create the largest database of occupational interests to date. At the time of writing, Time, an American weekly newsmagazine, reports a readership of 26 million, with about 80% of Time readers living in the United States. Time Magazine’s digital audience is roughly split by gender, with slightly more women (56%) visiting their website than men (19). The survey was advertised on Time’s website as a way for readers to “find out what job best matches [their] personality”. As of July 2021, this survey can be found by going to https://time.com/4343767/job-personality-work/.
The survey asked participants to identify their job if they self-identified as being currently employed and identify their aspirational (“dream”) jobs if they self-identified as unemployed before responding to 20 questions about their interests in different types of work activities. At the end, participants were given a visual comparison of their interest in different tasks to the characteristics typical of their current or dream job. We were granted approval to use this data by the Institutional Review Board (IRB) at North Carolina State University (IRB protocol #14112). Because data was collected passively on Time Magazine’s website, informed consent was not collected for this portion of the study. However, all research was performed in accordance to the approved IRB protocol and relevant guidelines. No identifying information about study participants was shared with the researchers.
Sample
Any English-language reader of time.com was eligible to participate; however, only respondents from the United States and 18 years or older were included in this study. Consistent with the magazine’s readership, those included in our final sample (N= 40,646) were mostly employed (76.58%) and women (64.6%). Most were educated and reported having either an undergraduate (43%) or postgraduate degree (36%). Different ages were well represented. Of those who disclosed their age (98%), 18% were between the ages of 18-25 years old, 22% between 26-33 years old, 25% between 34-45 years old, 17% between 46-55 years old, 12% between 56-65 years old, and 4% were over the age of 66.
From this larger sample, we randomly selected 500 participants from the following two groups: (1) employed in CS and (2) unemployed and interested in CS.
Employed in CS
From the larger sample described above, we randomly selected 500 participants who were employed in CS-related careers. The demographics of this group were similar to the group of aspiring computer scientists (described below). Of these 500 computer scientists, 56% were men and 44% were women. Most participants had either an undergraduate (49%) or postgraduate (33%) degree. This sample represented the ages typical of working Americans. Only 11% were between the ages of 18-25 years old, 28% between 26-33 years old, 32% between 34-45 years old, 17% between 46-55 years old, 11% between 56-65 years old, and only 2% were 66 years old or older.
Unemployed and Interested in CS
We also randomly selected 500 participants from the larger sample who identified themselves as being unemployed and interested in CS related careers. Of these 500 individuals, 52% were men and 48% were women. Like the larger sample they were selected from, most had either an undergraduate (43%) or postgraduate (29%) degree. Different ages were also well represented; 26% were between 18-25 years old, 17% between 26-33 years old, 19% between 34-45 years old, 12% between 46-55 years old, 13% between 56-65 years old, and 12% were 66 years old or older.
Individual-Level Occupational Interests
A shortened version of the popular Personal Globe Inventory (PGI; 20-21) was used to assess individuals' occupational interests. This shortened version was developed using item response theory (22) and has been validated (21-22). Participants were asked how much they enjoyed 20 different work activities on a scale from 1 (“Strongly dislike”) to 7 (“Strongly like”). Each activity is tied to one of the following six RIASEC career interest types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. For each interest type, the corresponding definitions, reliability coefficients, and items are listed below. Reliability was calculated using the larger, overall sample as described in Glosenberg et al., 2019.
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Realistic (omega reliability coefficient = .78): Involves concrete practical activities and the use of machines, tools, and materials. Realistic interests were measured by asking participants how much they would enjoy the following tasks: (1) Install electrical wiring and (2) Oversee building construction.
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Investigative (omega reliability coefficient = .65): Involves analytical or intellectual activity aimed at troubleshooting, creative or knowledge use. Investigative interests were measured by asking participants how much they would enjoy the following tasks: (1) Categorize different types of wildlife and (2) Write a scientific article.
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Artistic (omega reliability coefficient = .92): Involves creating work in music, writing, performance, sculpture, or unstructured intellectual endeavors. Artistic interests were measured by asking participants how much they would enjoy the following tasks: (1) Sculpt a statue, (2) Paint a portrait.
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Social (omega reliability coefficient =.63): Involves working with others in a helpful or facilitative way. Social interests were measured by asking participants how much they would enjoy the following tasks: (1) Seat patrons at a restaurant, (2) Interview people for a survey, (3) Help children with learning problems, and (4) Teach people to dance.
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Enterprising (omega reliability coefficient =.70): Involves selling, leading, and manipulating others to attain personal or organizational goals. Enterprising interests were measured by asking participants how much they would enjoy the following tasks: (1) Oversee a hotel, (2) Manage an office, (3) Interview people for a survey, and (4) Seat patrons at a restaurant.
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Conventional (omega reliability coefficient =.85): Involves working with things, numbers, or machines to meet predictable organizational demands or standards. Conventional interests were measured by asking participants how much they would enjoy the following tasks: (1) Prepare financial reports, (2) Oversee a data analyst group, (3) Maintain office financial records, and (4) Manage an electrical power station.
Official O*NET Occupational Interest Profiles
Occupational Interest Profiles (OIPs) were assessed using the RIASEC scores assigned to each job by the U.S. Department of Labor’s detailed occupational database of incumbent workers, the Occupational Information Network (23-24).
To calculate Occupational Interest Profiles (OIPs), O*NET used two teams of three vocational psychology graduate students to establish interest scores for each occupation included in their database. These teams read information about each job’s tasks, requirements, and generalized work activities to provide RIASEC ratings for over 900 jobs. Although the information provided to raters (e.g., job’s tasks, requirements, work activities) is gathered by a stratified randomized sampling and surveying of actual job incumbents across the United States (24), the teams of graduate students, and these teams of graduate students alone, decided the appropriate interest profiles for each job.
Participants of our survey identified their job title using a dynamic keyword search that matched their entered job title in lay terms (e.g., teacher, farmer) and the exact job titles used by O*NET (e.g., elementary school teachers, farmworkers). Through this system, we were able to match each participant to their current/dream job’s interest scores projected by O*NET via occupational codes.
Occupations Categorized as CS
We recruited 442 participants from Amazon Mechanical Turk (Mturk) to categorize 80 job titles randomly selected from a bank of 707 into one of the following groups: (1) CS (i.e., those requiring some form of experience in computing), (2) STEM (i.e., those requiring some form of experience in science, technology, engineering, and/or mathematics), (3) Non-STEM (i.e., those requiring experience in neither STEM nor computing), or (4) Unsure (i.e., job titles they were unfamiliar with and did not know how to sort). This research was approved by the Institutional Review Board (IRB) at North Carolina State University (IRB protocol #14159). Informed consent was obtained from all participants. All research was performed in accordance with the approved protocol and relevant guidelines. No identifying information about study participants was shared with the researchers.
Each job was categorized by 5 to 26 raters, with most jobs assigned 14 raters. The average interrater agreement (25) for raters’ individual categorization of job titles was strong (rwg= .87; 26). Of the 707 jobs classified, 46 were identified as CS and the remainder were classified as STEM or neither. These 46 job titles are provided in Table 2.
Table 2
Job Titles Characterized as CS and Included in the Final Samples
Job Titles
|
N
|
Market Research Analysts and Marketing Specialists
|
109
|
Software Developers, Applications
|
88
|
Graphic Designers
|
69
|
Information Technology Project Managers
|
62
|
Computer and Information Systems Managers
|
55
|
Computer Programmers
|
50
|
Operations Research Analysts
|
45
|
Computer Systems Analysts
|
45
|
Computer and Information Research Scientists
|
42
|
Web Developers
|
37
|
Computer User Support Specialists
|
35
|
Software Developers, Systems Software
|
31
|
Network and Computer Systems Administrators
|
27
|
Business Intelligence Analysts
|
25
|
Computer Hardware Engineers
|
24
|
Intelligence Analysts
|
24
|
Database Administrators
|
23
|
Information Security Analysts
|
22
|
Search Marketing Strategists
|
16
|
Securities and Commodities Traders
|
16
|
Software Quality Assurance Engineers and Testers
|
14
|
Database Architects
|
13
|
Desktop Publishers
|
12
|
Computer, Automated Teller, and Office Machine Repairers
|
11
|
Computer Network Architects
|
10
|
Data Entry Keyers
|
10
|
Quality Control Analysts
|
9
|
Video Game Designers
|
9
|
Logistics Managers
|
9
|
Air Traffic Controllers
|
9
|
Sound Engineering Technicians
|
8
|
Computer Systems Engineers/Architects
|
8
|
Computer Network Support Specialists
|
7
|
Audio-Visual and Multimedia Collections Specialists
|
4
|
Financial Quantitative Analysts
|
3
|
Logistics Analysts
|
3
|
Quality Control Systems Managers
|
3
|
Computer Science Teachers, Postsecondary
|
3
|
Clinical Data Managers
|
2
|
Computer Numerically Controlled Machine Tool Programmers, Metal and Plastic
|
2
|
Data Warehousing Specialists
|
1
|
Robotics Technicians
|
1
|
Web Administrators
|
1
|
Geographic Information Systems Technicians
|
1
|
Microsystems Engineers
|
1
|
Gaming Supervisors
|
1
|
Grand Total
|
1000
|
Note. N = number of people who categorized the corresponding job title as CS.