A community health advisor (CHA) (also known as a community health worker (CHW), lay health worker, or promotora), is a lay individual carrying out health promotion activities on a voluntary or paid basis [1]. CHAs receive various levels of training and certification, yet they do not take the place of a trained healthcare professional such as a nurse practitioner or physician [1]. Although CHA is a term encompassing diverse job titles and roles for public health workers ranging from community-based volunteers to clinical health care teams’ patient navigators, this work focuses on volunteer CHAs who work in community settings and play a key role in promoting health in medically underserved communities [1]. In the past two decades, the US federal government, researchers, employers, and community organizations have advocated for the CHA role as a potential solution to the U.S. healthcare system’s rising healthcare costs, shortage of healthcare professionals, the burden of chronic diseases, and the persistent racial and ethnic health disparities [2].
There is substantial research demonstrating the effectiveness of lay CHA-based cancer control programs [3–5], particularly in the context of cancer disparities [3, 4]. As community insiders, CHAs often share similar ethnicity, language, socioeconomic status, and experiences as members of medically underserved communities [6]. Their trusted insider status allows them to engage community members, reduce cultural and linguistic barriers to care, improve cost-effectiveness of care, and assist with navigating health systems [6]. CHAs are considered a bridge between a community and the healthcare system. Despite evidence of the effectiveness of lay CHA-based cancer control programs, there is still a need to better understand whether certain CHA characteristics are integral to the program’s success.
The body of research describing the selection criteria for CHAs is limited to the individuals’ leadership abilities, race concordance with community members, competence, and demographic characteristics such as age, education, and gender [6, 7]. Often, the CHA is an individual indigenous to the community, who is already recognized as a community leader in some capacity, and who has racial/ethnic concordance with the intervention’s target population [6, 7]. Albeit limited, there is also evidence that those with health-related experience are more competent as CHAs [6, 7].
Studies have drawn different conclusions on whether CHAs’ sociodemographic characteristics are important factors in predicting CHAs’ performance [8]. A study in Uganda found that CHAs’ age, sex, and education had no effect on their ability to classify and treat pneumonia [9]. A cancer control intervention reported that CHA sociodemographic characteristics did not predict the CHAs’ success in recruiting intervention participants [10]. On the other hand, a study in Kenya found that CHAs’ sociodemographic characteristics such as age, gender, education level, and experience were significantly associated with CHA performance and program efficacy in a pregnancy home visit program [11]. Specifically, it was found that CHAs aged 40–50 years performed more effectively on most performance metrics than their younger or older counterparts. CHAs’ age was also significantly, positively associated with program efficacy (i.e. client enablement). Males were also more effective in certain roles such as record-keeping, while females were more effective in other roles such as counseling their clients. Finally, CHAs with higher education levels were reported to be more effective on some performance metrics such as record-keeping and appropriate use of job aids [11].
While there is limited research on CHA sociodemographic characteristics, albeit with mixed results, the role of CHA attributes relevant to the particular public health issue of focus is largely unexplored. Individuals with a personal or family history of cancer often become cancer advocates and may be particularly suitable as CHAs for cancer control interventions for medically underserved communities. As CHAs, they can address their community members’ particular barriers to screening [12]. There is evidence that barriers to cancer screening, including fear, can be particularly salient for some communities [13, 14]. In the African American community, fears of cancer and of the medical establishment have been linked with lower screening rates [13]. Many community members also continue to think of cancer as a “death sentence” after hearing of family or loved ones that were diagnosed and shortly thereafter were lost to the disease [14].
There is also a considerable literature base demonstrating that cancer survivor stories are a compelling tool in a health promotion context [15]. CHAs with a cancer history may be akin to a role model and community members may learn from their experiences [15]. Community members may also perceive such CHAs as more credible due to their cancer experience [16]. Finally, CHAs with a personal and/or family history of cancer may be especially drawn to and passionate about their role due to impact of this experience.
The purpose of the current study was to evaluate the association of CHAs’ personal and family history of cancer on intervention implementation and efficacy outcomes in a cancer educational workshop series delivered by trained and certified lay peer CHAs in N = 14 African American churches. The study addressed the research question of whether CHAs with a personal [family] history of cancer have greater intervention implementation and efficacy outcomes compared to CHAs without a personal history of cancer. We hypothesized that CHAs with a personal [family] history of cancer would have greater intervention implementation outcomes (operationalized as intervention participant attendance at all three cancer educational workshops) than CHAs without a personal history of cancer. Additionally, we expected that study participants who attended the cancer educational workshops taught by CHAs with a personal [family] history of cancer, would report greater 12-month cancer knowledge scores than participants who attended workshops taught by CHAs without personal [family] history of cancer.