Due to the heterogeneous characteristics of vehicles and user terminals, information in mixed traffic scenarios can be interacted based on the Web protocol of different terminals. The recommendation system can dig users' travel preferences by analyzing historical travel information of different traffic participants, to publish accurate travel information and services for the terminals of traffic participants. The diversification of existing road network users and networking modes, as well as the dynamic changes of user interest distribution caused by high-speed movement of vehicles, traditional collaborative filtering algorithms have limitations in terms of effectiveness. This paper proposes a novel Hybrid Tag-aware Recommender Model (HTRM). The model embedding layer first employs the Word2vec model to represent the tags and ratings of projects and users, respectively. The feature layer then introduces the auto-encoder to extract self-similar features of the item, and a long short-term memory (LSTM) network is used to extract user behavior characteristics to provide higher-quality recommendations. The gating layer combines the features of users and projects and then makes score recommendations based on the Fully Connected Neural Network (FCNN). Finally, Web data sets of different service preferences of traffic participants during the trip are used to evaluate the model recommendation performance in different scenarios. The experimental results show that the HTRM model is reasonable in design and can achieve high recommendation accuracy.