Across the study area, there were low levels of ANC4 + attendance and facility-based delivery among women 15–49 years during her last pregnancy in the past two years. Current findings suggest that cognitive, emotional and social psychosocial factors played an important role in women’s pregnancy and childbirth decisions. Specifically, we found that ANC knowledge and beliefs, self-efficacy in accessing services, spousal support in pregnancy and childbirth decisions, and positive perceptions of maternal health services quality are among the most important ideations for SBC programs to target in northwestern Nigeria in order to increase ANC4 + attendance and facility-based delivery.
Within the cognitive domain, knowledge of ANC timing and benefits was significantly associated with attending ANC4 + times and giving birth in a facility. This includes knowing the recommended number of ANC check-ups and when to initiate the first ANC visit, as well as reporting at least one ANC benefit to herself. Indeed, it is well-recognized that raising knowledge about health behaviors, including pregnancy and childbirth, is an essential first step for health promotion activities.(16) Current results suggest that SBC programs in northwestern Nigeria may need to focus on increasing basic ANC knowledge as well as promoting the benefits of ANC and facility-based delivery among women in order to increase their use of these services.
At the same time, SBC programs must also go beyond knowledge to address cognitive beliefs that were shown to further impede progress. In our study, women who believed that pregnant women attending ANC4 + times had safer pregnancies were 1.3-times more likely to attend ANC4 + times than those who did not, while women who thought ANC was only for sick pregnant women had 17% lower likelihood of ANC4 + attendance. The perception that ANC is only necessary if illness complications arise aligns with previous research suggesting that women often perceive pregnancy as a normal condition and place low value on antenatal care when feeling well.(27, 28) It also dovetails with the most common reason cited by women in our study for non-use of ANC services, notably a lack of perceived need. SBC programs may therefore need to reinforce the importance of ANC to women and children even during healthy pregnancies without complications. Women’s beliefs about local health services quality were also associated with ANC4 + attendance and facility-based delivery, which underscores long-standing evidence that quality of health services is a main determinant of its use.(29, 30)
Within the emotional dimension, self-efficacy was a significant ideational domain associated with use ANC4 + attendance and facility-based delivery. We found that women who felt confident that they could get to a facility for ANC or delivery were 2.5- and 3.4-times more likely to attend ANC4 + times or give birth in a facility than women who lacked such confidence. Indeed, inability to access facilities due to transport or other issues is a common barrier to service uptake.(31) Yet, confidence in one’s own ability to undertake the behavior is an important behavioral influence itself, and further research should explore the complex reasons women may feel uncertain around accessing care for pregnancy and childbirth.(21)
Within the social dimension, supportive spousal influence on decision-making was significantly associated with both ANC4 + attendance and facility-based delivery, while health provider influence was only associated with facility-based delivery. The important role of husbands in household decision-making in northwestern Nigeria is well-established,(32) and this power dynamic is amplified by early marriage practices, polygyny, and low female literacy and formal schooling.(33) Some research suggests that men in this area may consider pregnancy and childbirth a woman’s domain, and may not engage in decision-making even if the wife is not empowered to make such decisions alone.(32) Nevertheless, shared healthcare decision-making and male engagement in pregnancy and childbirth decisions has been shown to improve pregnancy outcomes.(34, 35) Our findings further underscore the important role of spousal support for uptake of maternal health services in this area. These results suggest that SBC programs should place a priority on male engagement in order to positively improve maternal health outcomes. We also found that health worker support had a positive influence on women’s decision to give birth in a facility. Since providers are a conduit for positive health messaging through interpersonal communication with clients, encouraging providers to counsel women on the value of facility-based delivery during ANC visits may be an important channel for promoting behavior change.
The results presented in this paper should be viewed in light of some methodological limitations. First, associations found in cross-sectional studies do not imply causation, and importantly, there is potential for reverse causation such that performing a behaviour (e.g. giving birth in a facility) may create or reinforce an ideation (e.g. confidence in accessing a facility for delivery). Second, observational studies are prone to residual confounding from unmeasured variables, such as ideations that were not measured or facility-level variables that were not collected as part of this household-based survey. Third, self-reported attitudes may be affected by social desirability concerns or desires to please the interviewer, which could bias responses towards more agreeable ones. Respondents’ attitudes may also vary depending on the respondent’s disposition at the time of the interview. Fourth, psychosocial metrics may not adequately capture the broader ideational domain, which could lead to non-significant findings for an ideation despite its potential importance for pregnancy and childbirth decisions.