Maternal and child health continues to be a largely overlooked aspect of health care system leading to major risks associated with pregnancy and childbirth [1]. This could be associated with lack of interest in the information and interventions provided to the mothers [2]. Further, the deteriorating health of mothers and children has affected the national and global economy [1, 3]. Most times, mothers and children are hospitalised with limited time for productivity of both patients and the attendants. Many interventions like training of health workers and health educating of mothers have been tried but with little improvement in the maternal results. Perhaps these interventions required accompaniment of incentives to fully attract the involvement of mothers and other key stakeholders in the struggle for the improvement of Maternal and Child Health (MCH). Both the monetary and non-monetary incentives have been instrumental in the improvement of deliveries at health centres. However, its sustainability has been questionable. It has generally affected the community-based referral processes and mothers cannot afford to reach health centres all the time to deliver.
According to Ekirapa-Kiracho et al. (2011), the voucher system as an incentive was introduced in eastern Uganda where community motorcyclists (boda-boda riders) accepted it in exchange for transport services for mothers to health centres during Antenatal Care (ANC), delivery and Postnatal Care (PNC) [4]. Initially, safe deliveries at health centres improved from 200 to over 500 deliveries per month in the intervention arm. However, there was no capacity for proper management of the voucher system for sustainability purposes. This has left the MCH services (deliveries inclusive) in the East – Central Uganda wanting.
In Malawi according to Akker et al. (2011), non-monetary incentives which included soap, baby blanket and traditional baby wrap increased deliveries by 87 percent especially in the rural areas. Together with the District Health Office (DHO), the local Non Government Organisation (NGO) provided the non-monetary incentives for almost 2 years. However, the improved health facility-based deliveries did not last for a long period of time when support was reduced. Similarly, this particular incentive did not target the referral process and transportation of mothers to health centres during delivery and with pregnancy complications [5].
According to Ir, et al. (2015) in Cambodia results - based financing contributed to the improvement in deliveries in health centres from 19 percent to 57 percent after 5 years. This incentive was based on the accurate data extracted from the National Information Management System (NIMS) to motivate the health workers especially midwives under the Government Midwifery Incentive Scheme (GMIS) [6]. This was not different from the Indonesian study according to Ensor et al. (2008) where midwives in rural areas were given two thirds of income from private clinical practice [7].
Most of the studies which involved training of different stakeholders to improve maternal indicators did not consider much of the monetary incentives. The main focus of the studies was to provide knowledge as a non-monetary incentive though monetary incentives in form of allowances were later discovered to be vital. The Hunger Project (2017) in Ghana in partnership with the Ghana Health Service (GHS) trained Community Health Nurses (CHN) as midwife assistants in form of workshops, mentorships and coaching for them to have enough information to give mothers, to be able to record properly in registers and to report in time [8]. The health workers were pleased but the information received did not fully increase deliveries in the health centres. Similarly, nutrition improvement in Afghanistan for mothers to adopt healthy home practices was necessary [9] but the outcome was not desirable. The maternal education sessions aimed at providing information as an incentive by health workers and Community Health Extension Workers (CHEWs) to mothers at health centres and in community, but there was little improvement in deliveries [10]. This was not different from the eastern study by Namazzi et al. (2017) on training of CHEWs in assessing the danger signs in babies [11]. Unfortunately, in all these studies transporters of mothers to health centres / hospitals were not involved in the education sessions.
For effective uptake of the training intervention, incentives to mothers, boda-boda riders and other stakeholders were important. This was a motivation to the study participants. Different theories of motivation were considered to support the Busoga region study. According to Goodman (2011), incentives given to participants led to improved performance. This is well explained by the agency-based economic theories [12]. In management, organizational employees are expected to produce results as explained also by the agency-based economic theories but their commitment alone did not produce results [13]. This confers the reason for giving incentives to employees. In this case, the recruited boda-boda riders were monitored for productivity especially helping in the transportation of mothers. Operational mechanisms of how external incentives lead to performance improvement at the front line were a central concern of the field of organizational psychology [14]. External incentives for mothers, boda-boda riders and other stakeholders included allowances, free calls and bonus airtime, refreshments and recognition of best performers (helmets given to riders).
Further, process theories of motivation explained the contributing factors for employees to yield results for the institution or organization. For the case of boda-boda riders, external incentives were provided which the study investigated to conclude its relationship with community-based referral and health facility deliveries. Process theories refer to a system of ideas or statements that account for or explain a group of facts or phenomena related to the implementation of activities - how they should be planned, organized, and scheduled in order to be effective [15]. Process theories vary in scope and application areas. Process theories range from those seeking to explain the performance of organizations and work-team, to those dealing with the motivation, perceptions, organizational resources and support systems, and those that deal with how financial incentives influence performance.
Theories have been advanced to understand an individual's intrinsic and extrinsic motivation for work. These include those that seek to identify the factors essential for individual's motivation (content theories) such as Maslow's hierarchy of needs, McGregor's X and Y theories and Herzberg theory [16]. These theories address the human needs that give rise to motivated behaviour. These theories identify various "needs" essential for employee motivation, satisfaction and continued commitment to work. The needs arising from these theories range from basic ones such as food and shelter to higher ones such as recognition, growth and sense of accomplishment. Other needs relate to relationships with others and a sense of belonging. For this study, quarterly review meetings with boda-boda riders, VHTs and midwives were conducted where best performers were recognized and rewarded. Allowances and refreshments given to mothers, health workers, boda-boda riders and other individuals positively triggered their performance.
Similarly, in the context of human resource management related to community based referral and transportation of mothers to health centres to deliver, as an explicit concern for sustained health facility performance, Herzberg's motivation-hygiene theory offers more explanatory potential [17]. It identifies the short and long-term factors as well as personal and environmental factors for mothers and boda-boda riders’ motivation. In brief, motivation-hygiene theory posits that two factors namely; motivators and satisfiers have different causal elements. The motivators relate to what a person does while the satisfiers relate to the situation in which the person does his/her work. For example, supervision, interpersonal relations, organizational rules, working conditions and salary are short-term satisfiers rather than motivators. The health workers’, mothers’ and boda-boda riders’ satisfiers were refreshments, allowances given during training, payments made by mothers when transported, free calls to those who were in the closed caller user group and an airtime bonus. The absence of hygiene factors can create job dissatisfaction, but their presence does not necessarily motivate or create satisfaction. The motivators are related to elements that enrich a person's job; such as achievement, recognition, the work itself, responsibility, and advancement.
These motivators are associated with long-term positive effects in job performance [18]. In this case, training of the boda-boda riders, mothers and health workers increased on their knowledge to improve on the performance as a long-term effect. In particular, the use of financial rewards such as salary and bonuses are classified as hygiene factors with transient effects on results. The two factor theory has found broad application especially in managing and motivating knowledge-based productivity where tasks involve broad discretionary space from the employee. This situation is similar to health facility care and the community management of referrals where decision-making is delegated to health professionals, boda-boda riders and mothers [19].