The objective of this work is to develop advanced design of Axial rod type experimental thermal conductivity setup with manual and automatic temperature measurement which is very much useful for research purpose as well as for the Post Graduate students to perform practical in laboratory and understand basic theoretical concepts. The developed set up is already in use for measurement of thermal conductivity for different types of solid materials and crystals. Various methods are used for the measurement of thermal conductivity. We have developed design of axial rod (Brass) type arrangement for steady state measurements. Suitable mechanical arrangement was fabricated for measurement of Top and Bottom temperature of the rod using J-type (Cr-Al) thermocouples. Special Heater with its power supply is designed to change the temperature manually at regular interval of time. The automatic measurement of temperature was also carried out by modifying the design which includes Thermocouple module and Arduino Nano Board. The corresponding measurement of temperatures at different points on Brass rod was carried out and corresponding thermal conductivity of crystal was calculated. Key pad is used to set the time for temperature display at regular interval of time in Minutes/Seconds in advanced design (which can be changed by program). Implications are discussed.