This study aimed to identify the psychosocial determinants of condom use among university students in Khartoum, using the I-Change Model as a theoretical framework. The findings of the analyses of variance clearly indicated that condom users differed significantly from non-condom users in having more HIV and condom use-related knowledge, higher perception of susceptibility to HIV, reporting more exposure to condom use cues, having a less negative attitude towards condom use (attitude cons), experiencing social support and norms favouring condom use and having higher condom use self-efficacy. These outcomes suggest that, in order to promote condom use, these items should be clearly addressed in condom promotion programs among this at-risk population in Sudan.
The results of the regression analysis also supported the importance of knowledge about HIV/AIDS as a factor uniquely related to consistent condom use among the study population, a finding consistent with results of previous studies (18, 30–32). Despite being university students, serious knowledge gaps and misconceptions about HIV transmission and prevention as well as condom use misconceptions were revealed by this study. Hence, it is important to design health education messages to address these misconceptions and fill the knowledge gaps. However, holding mass educational campaigns to promote condom use among university students in Sudan is challenging. A recent study has also identified peers as the main source of knowledge about HIV and condom use for university students in Sudan (14). Therefore, it is essential to select the most appropriate channels to deliver these messages to disseminate HIV knowledge among the students.
The perception of HIV severity was not associated with consistent condom use among this study participants, which contradicts the findings of some previous studies (33–35). This lack of association could be explained by the high level of social stigma associated with HIV in Sudan that led all the students to perceive the severe social and psychological consequences of contracting HIV as observed in this study and previously reported (14). However, an association between the perception of susceptibility to HIV and consistent condom use was revealed by this study as well as several previous studies (35–37). The regression analysis of our study data showed no unique association between HIV-risk perception and consistent condom use. This may be explained by the fact that the influence of risk perception as a pre-motivational factor on behaviour may be mediated by motivational factors as assumed by the I-Change model (38). Previous match-mismatch studies indicated that people in the pre-motivational phase benefit more from interventions that target their current motivational status (39, 40). Therefore, it seems important to address HIV-risk perception in condom promotion intervention to raise the awareness of those in the pre-motivational phase.
Regarding the cues to condom use and similar to what was observed in some previous studies (14, 18, 41), knowing someone who was infected with HIV or who died of AIDS was associated with consistent condom use. However, some conditions need to be considered before including this cue in future interventions aiming to promote consistent condom use. Firstly, students’ exposure to such cues may be limited since HIV infected persons in Sudan tend to hide their infection due to the high social stigma and discrimination against PLWHA (42). Secondly, it has been suggested that fear appeal messages may increase the stigma and discrimination against PLWHA (43). Besides, previous research suggested that using fear appeal to change the high-risk behaviours among people with low self-efficacy may result in a defensive behaviour to avoid the fear appeal messages (44). Our study also found an association between knowing somebody who could provide condoms confidentially and consistent condom use, which was also found by previous studies that identified purchase embarrassment as a barrier to consistent condom use (18, 45, 46). In a conservative community like Sudan, purchasing condoms is usually associated with embarrassment because of the social stigma associated with premarital sex. To cope with this embarrassment, some sexually active students used to ask someone they knew to buy condoms for them or go to pharmacies in remote areas to purchase condoms (14, 18).
Concerning the attitude towards condom use, our study revealed that the participants’ perception of condom disadvantages (cons) was uniquely associated with consistent condom use. Similar to previous research (47, 48), the perceived negative effect of condom use on sexual pleasure was associated with inconsistent condom use among this study population. It should be acknowledged that latex condoms represent mechanical barriers that reduce sensation and physical contact, which could affect sexual pleasure and this represents an important barrier to consistent condom use (47, 49). However, the effect of condoms on sexual pleasure could be minimised by promoting the use of high-quality condoms and emphasising the pleasure-enhancing aspects of condom use (47).
Regarding social influence on condom use, our study highlighted some important contextual differences between the Islamic and non-Islamic communities that should be considered. According to our study participants, parents` norms and support seemed to play no role in condom use in Sudan due to the Islamic religious values and prevailing social norms prohibiting all types of extramarital sex and discouraging open discussions about sex among family members (14). This finding contradicts with results obtained from study findings from some non-Islamic cultures (50–52), but maybe explained by the fact that our participants were university students and thus have or want to become less dependent from their dependents. More qualitative in-depth research on this matter may be wanted to understand this finding better. Our study pointed to an interesting result regarding the positive role of Islamic religious scholars in promoting and supporting condom use by sexually active students. Again, this result is not in line with findings from previous studies identifying Islamic religious leaders as opponents to condom use (14, 53). Nevertheless, other studies also revealed that religious scholars might support condom use by sexually active Muslims considering the Islamic values of preventing harm and disease (54, 55). Although peer support, modelling and norms favouring consistent condom use were all associated with consistent condom use, only peer norms were uniquely associated with consistent condom use in this study. The importance of peer norms favouring condom use was also reported in other studies (56, 57). A recent study has identified peers as the only social group among this population with whom sexual practices are discussed and recommended their involvement in condom promotion interventions to facilitate their implementation and maximise their benefits (14).
Self-efficacy was identified by the regression analysis as an important factor with a unique association with consistent condom use in this study, which is in agreement with what has been suggested by a recent qualitative study among the same populations (14), and previous studies (58–60). Condom use self-efficacy is a multidimensional construct (60). Previous research reported some gender-specific differences in these self-efficacy dimensions (61), which may necessitate further research to identify such differences among this population to facilitate the design of more gender-specific condom promotion interventions.
Practice Implications
Promoting consistent condom use requires comprehensive interventions that address the different barriers. This study identified the salient psychosocial determinants of consistent condom use to be considered in future condom promotion interventions in Sudan and provided some suggestions on how to deliver such interventions.
HIV-related knowledge, especially HIV transmission and prevention, should be raised. The study identified some of the prevalent misconceptions and HIV-knowledge gaps to be targeted. Videos of HIV infected persons talking about their experience could be used as cues to promote condom use among those with high self-efficacy provided that carefully designed non-discriminatory messages are used. Suitable cue -reminders can also be used to complement interventions and augment their effectiveness (62). Condom promotion interventions should also address the negative perceptions and emphasise the pleasure-enhancing aspects of condom use. This could be achieved by combining both emotional and factual messages (63).
Moreover, interventions should aim to change students` perception of their peers` beliefs (peer norm) and how they behave (modelling) concerning condom use. Norm-based interventions with strategies such as social norms marketing, personalised normative feedback and focus group discussions could be used for this purpose (64). Finally, enhancing the students` self-efficacy to use condoms consistently is of paramount importance. All dimensions of condom use self-efficacy must be enhanced using the appropriate techniques such as verbal persuasion, condom use skills, condom negotiation and affect regulation skills (65–67).
A recent randomised control trial has shown that internet-based interventions are effective in behavioural change programs targeting HIV risk behaviour, including condomless sex (68). This approach has several advantages: maintaining participants privacy, message tailoring, reaching the most at-risk population (MARPs) and saving time and resources (69). Our study pointed to the suitability, feasibility and acceptability of this approach among university students in Sudan. However, RCT studies to investigate the effectiveness of web-based HIV interventions among this population are highly needed.
Strengths And Limitations
This is the first study focusing mainly on the psychosocial determinants of condom use among university students in Sudan. To the best of our knowledge, it is also the first study that used an online questionnaire to collect data about the sensitive issues around sexual practices among youth in the conservative community of Sudan. This was expected to be more comfortable and popular among university students and assumed to enable researchers to collect more valid data. Using a behavioural change theory, the I-Change model, as a theoretical framework for the study is also one of the strengths as this could help understand the students` condom use behaviour and identify its psychosocial determinants.
Despite these strengths, the study is not free of limitations. Firstly, being a cross-sectional study, a cause-effect relationship could not be established. Secondly, some of the participants were recruited through snowball sampling, which may question the representativeness of the sample and generalizability of the study results. Thirdly, the role of action planning and plan enactment as post-motivational mediators of the association between intention and behaviour was not assessed because it is better assessed with longitudinal studies rather than cross-sectional studies (70). Finally, the limited number of participants prevented the gender analysis of the data to identify differences between male and female students to develop more gender-sensitive interventions.