Use of the BIDI® Stick Brand
In Table 3 an estimated 0.91% [95%CI: 0.44-1.68] or 190,000 [95% CI: 90,000-350,000] of youth aged 13 to 17 years reported having ever used a BIDI® Stick branded product. Current i.e. past 30-day use of the BIDI® Stick brand was reported by 0.04% [95% CI: 0.00%-0.38%] or <10,000 youth aged 13 to 17 years
Table 3: Prevalence of ever1 and current use2 of the BIDI® Stick brand among a nationally representative sample of youth
|
13 to 17 years
|
13 to 14 years
|
15 to 17 years
|
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
Ever Users
|
0.91 [0.44-1.68]
|
190,000 [90,000-350,000]
|
0.32 [0.04-1.32]
|
20,000 [0,000-100,000]
|
1.29 [0.58-2.51]
|
160,000 [70,000-320,000]
|
Current Users
|
0.04 [0.00-0.38]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.07 [0.00-0.63]
|
<10,000
|
Abbreviations: W% = weighted percentage; CI = confidence interval; EWNP = estimated weighted number of persons
‡ = rounded down to the nearest 10,000 persons
[†] = 95% CI not reported
1 Ever use is defined as having ever used the BIDI® Stick brand even once or twice
1 Current use is defined as use of the BIDI® Stick brand in the past 30 days
In table 4 an estimated 3.90% [95% CI: 2.49-5.81] or 470,000 [95% CI: 300,000-700,000] young adults aged 18 to 20 years reported ever use of the BIDI® Stick brand. An estimated 0.60% [95% CI: 0.17- 1.55] or 70,000 [95% CI: 20,000-180,000] reported now using a BIDI® Stick branded product “every day” or “some days”.
Table 4: Prevalence of ever1 use and ‘every day or some days’2 use of the BIDI® Stick brand among a nationally representative sample of young adults
|
18 to 20 years
|
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
Ever Users
|
3.90 [2.49-5.81]
|
470,000 [300,000-700,000]
|
Every Day or Some Days Users
|
0.60 [0.17-1.55]
|
70,000 [20,000-180,000]
|
Abbreviations: W% = weighted percentage; CI = confidence interval; EWNP = estimated weighted number of persons
‡ = rounded down to the nearest 10,000 persons
1 Ever use is defined as having ever used the BIDI® Stick brand even once or twice
2 ‘Every day or some days’ use of the BIDI® Stick brand is defined as participants who reported now using any one of the 11 BIDI® Stick devices “every day” or “some days”
Use of BIDI® Stick Flavor Variants amongst those aged 13 to 17
In Table 5, ever use of the BIDI® Stick in Winter, Marigold and Dawn flavor variants was not reported by youth aged 13-17 (0.00%, <10,000). Youth aged 13-17 reported ever use of the BIDI® Stick Regal (0.02%, <10,000), Gold (0.06%, 10,000), Tropic (0.08%, 10,000), Arctic (0.08%, 10,000), Solar (0.09%, 10,000), Classic (0.10%, 20,000), Summer (0.13%, 20,000) and Zest (0.25%, 50,000) flavor variants. Current use of a BIDI® Stick by youth was reported for the BIDI® Stick Summer only (0.04%, <10,000).
Table 5: Prevalence of never1, ever2, and current use3 of BIDI® Stick products among a nationally representative sample of youth
|
13 to 17 years
|
13 to 14 years
|
15 to 17 years
|
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
BIDI® Stick Artic
|
|
|
|
|
|
|
Never Users
|
99.50 [98.88-99.82]
|
21,020,000 [20,890,000-21,090,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.31 [98.34-99.78]
|
12,740,000 [12,620,000-12,800,000]
|
Ever Users
|
0.08 [0.01-0.44]
|
10,000 [0,000-90,000]
|
0.00 [†]
|
<10,000
|
0.13 [0.01-0.74]
|
10,000 [0,000-90,000]
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Classic
|
|
|
|
Never Users
|
99.48 [98.85-99.80]
|
21,020,000 [20,880,000-21,080,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.28 [98.28-99.76]
|
12,740,000 [12,610,000-12,800,000]
|
Ever Users
|
0.10 [0.01-0.49]
|
20,000 [0,000-100,000]
|
0.00 [†]
|
<10,000
|
0.16 [0.02-0.81]
|
20,000 [0,000-100,000]
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Zest
|
|
|
|
Never Users
|
99.33 [98.64-99.71]
|
20,980,000 [20,840,000-21,070,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.03 [97.93-99.62]
|
12,710,000 [12,570,000-12,780,000]
|
Ever Users
|
0.25 [0.06-0.74]
|
50,000 [10,000-150,000]
|
0.00 [†]
|
<10,000
|
0.41 [0.09-1.24]
|
50,000 [10,000-150,000]
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Winter
|
|
|
|
Never Users
|
99.58 [98.99-99.86]
|
21,040,000 [20,910,000-21,100,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.44 [98.53-99.84]
|
12,760,000 [12,640,000-12,810,000]
|
Ever Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Tropic
|
|
|
|
Never Users
|
99.49 [98.87-99.81]
|
21,020,000 [20,890,000-21,090,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.30 [98.32-99.77]
|
12,740,000 [12,620,000-12,800,000]
|
Ever Users
|
0.08 [0.01-0.45]
|
10,000 [0,000-90,000]
|
0.00 [†]
|
<10,000
|
0.14 [0.01-0.76]
|
10,000 [0,000-90,000]
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Gold
|
|
|
|
Never Users
|
99.52 [98.90-99.82]
|
21,020,000 [20,890,000-21,090,000]
|
99.68 [98.69-99.96]
|
8,260,000 [8,180,000-8,290,000]
|
99.41 [98.48-99.82]
|
12,760,000 [12,640,000-12,810,000]
|
Ever Users
|
0.06 [0.00-0.41]
|
10,000 [0,000-80,000]
|
0.10 [0.00-0.90]
|
<10,000
|
0.03 [0.00-0.54]
|
<10,000
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Marigold
|
|
|
|
Never Users
|
99.58 [98.99-99.86]
|
21,040,000 [20,910,000-21,100,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.44 [98.53-99.84]
|
12,760,000 [12,640,000-12,810,000]
|
Ever Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Regal
|
|
|
|
Never Users
|
99.56 [98.96-99.85]
|
21,030,000 [20,910,000-21,090,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.41 [98.48-99.82]
|
12,760,000 [12,640,000-12,810,000]
|
Ever Users
|
0.02 [0.00-0.32]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.03 [0.00-0.54]
|
<10,000
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Summer
|
|
|
|
Never Users
|
99.45 [98.81-99.79]
|
21,010,000 [20,870,000-21,080,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.23 [98.21-99.73]
|
12,730,000 [12,600,000-12,800,000]
|
Ever Users
|
0.13 [0.02-0.54]
|
20,000 [0,000-110,000]
|
0.00 [†]
|
<10,000
|
0.21 [0.03-0.90]
|
20,000 [0,000-110,000]
|
Current Users
|
0.04 [0.00-0.38]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.07 [0.00-0.63]
|
<10,000
|
BIDI® Stick Solar
|
|
|
|
Never Users
|
99.49 [98.86-99.81]
|
21,020,000 [20,890,000-21,090,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.29 [98.30-99.76]
|
12,740,000 [12,610,000-12,800,000]
|
Ever Users
|
0.09 [0.01-0.47]
|
10,000 [0,000-90,000]
|
0.00 [†]
|
<10,000
|
0.15 [0.01-0.79]
|
10,000 [0,000-100,000]
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
BIDI® Stick Dawn
|
|
|
|
Never Users
|
99.58 [98.99-99.86]
|
21,040,000 [20,910,000-21,100,000]
|
99.79 [98.88-99.98]
|
8,270,000 [8,200,000-8,290,000]
|
99.44 [98.53-99.84]
|
12,760,000 [12,640,000-12,810,000]
|
Ever Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
Current Users
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
0.00 [†]
|
<10,000
|
Abbreviations: W% = weighted percentage; CI = Confidence Interval; EWNP = Estimated Weighted Number of People
‡ = rounded down to the nearest 10,000 persons
[†] = 95% CI not reported
1 Never use is defined as having never used the BIDI® Stick device not even once or twice
2 Ever use is defined as having ever used the BIDI® Stick device even once or twice
3 Current use is defined as use of the BIDI® Stick device in the past 30 days
In table 6 we summarize the data on the proportion of young adults reporting on whether they had used BIDI® Stick products every day or some days. In the case of the tobacco flavored BIDI® Stick Classic product (0.22%; 20,000 95% CI range 0,000-110,000) reported using the product every day or some days. There were no established current users of the BIDI® Stick tobacco flavored Classic product. In the case of the menthol flavored BIDI® Stick Artic (0.30% 30,000 95% CI 0.000-130,000) reported every day or some day use of the product. The estimate of current established use of the BIDI® Stick Artic product was 0.08% <10,000). In the case of the BIDI® Stick Dawn (0.04%; <10,000), Winter (0.04%; <10,000), Zest (0.05%; <10,000), Marigold (0.10%; <10,000), Solar (0.15%; 10,000 95% CI range 0,000-90,000), Gold (0.25%; 30,000 95% CI range 0,000-110,000) and Tropic (0.27%; 30,000 95% CI range 0,000-120,000) reported use on every day or some days. Current established use of each of these products was estimated to be 0.00% suggesting a prevalence of use under 10,000 amongst young adults in the U.S.
Table 6: Prevalence of ‘every day or some days’1, current established2 and current experimental3 use of BIDI® Stick products among a nationally representative sample of young adults
|
18 to 20 years
|
|
W% [95% CI]
|
EWNP [95% CI] ‡
|
BIDI® Stick Artic
|
|
|
Every Day or Some Days Users
|
0.30 [0.05-1.08]
|
30,000 [0,000-130,000]
|
Current Established Users
|
0.08 [0.00-0.67]
|
<10,000
|
Current Experimental Users
|
0.22 [0.03-0.93]
|
20,000 [0,000-110,000]
|
BIDI® Stick Classic
|
|
Every Day or Some Days Users
|
0.22 [0.03-0.95]
|
20,000 [0,000-110,000]
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.22 [0.03-0.95]
|
20,000 [0,000-110,000]
|
BIDI® Stick Zest
|
|
Every Day or Some Days Users
|
0.05 [0.00-0.61]
|
<10,000
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.05 [0.00-0.61]
|
<10,000
|
BIDI® Stick Winter
|
|
Every Day or Some Days Users
|
0.04 [0.00-0.57]
|
<10,000
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.04 [0.00-0.57]
|
<10,000
|
BIDI® Stick Tropic
|
|
Every Day or Some Days Users
|
0.27 [0.04-1.02]
|
30,000 [0,000-120,000]
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.27 [0.04-1.02]
|
30,000 [0,000-120,000]
|
BIDI® Stick Gold
|
|
Every Day or Some Days Users
|
0.25 [0.04-0.99]
|
30,000 [0,000-110,000]
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.25 [0.04-0.99]
|
30,000 [0,000-110,000]
|
BIDI® Stick Marigold
|
|
Every Day or Some Days Users
|
0.10 [0.01-0.71]
|
10,000 [0,000-80,000]
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.10 [0.01-0.71]
|
10,000 [0,000-80,000]
|
BIDI® Stick Regal
|
|
Every Day or Some Days Users
|
0.20 [0.02-0.91]
|
20,000 [0,000-100,000]
|
Current Established Users
|
0.08 [0.00-0.67]
|
<10,000
|
Current Experimental Users
|
0.12 [0.01-0.75]
|
10,000 [0,000-90,000]
|
BIDI® Stick Summer
|
|
Every Day or Some Days Users
|
0.14 [0.01-0.80]
|
10,000 [0,000-90,000]
|
Current Established Users
|
0.08 [0.00-0.67]
|
<10,000
|
Current Experimental Users
|
0.06 [0.00-0.62]
|
<10,000
|
BIDI® Stick Solar
|
|
Every Day or Some Days Users
|
0.15 [0.01-0.80]
|
10,000 [0,000-90,000]
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.15 [0.01-0.80]
|
10,000 [0,000-90,000]
|
BIDI® Stick Dawn
|
|
Every Day or Some Days Users
|
0.04 [0.00-0.58]
|
<10,000
|
Current Established Users
|
0.00 [†]
|
<10,000
|
Current Experimental Users
|
0.04 [0.00-0.58]
|
<10,000
|
Abbreviations: W% = weighted percentage; CI = Confidence Interval; EWNP = Estimated Weighted Number of People
‡ = rounded down to the nearest 10,000 persons
[†] = 95% CI not reported
1 ‘Every day or some days’ use is defined as use of the BIDI® Stick device “every day” or “some days”
2 Current Established use is defined as use of the BIDI® Stick device 100 or more times in lifetime and now uses the BIDI® Stick device “every day” or “some days”
3 Current Experimental use is defined as use of the BIDI® Stick device less than 100 times in lifetime and now uses the BIDI® Stick device “every day” or “some days”